1. Concept
Tanya Markovic | BBAD Bare Bones Advertising Agency Award Winner
Bare Bones is a threshold of essentially the left and right side of the brain,
experiencing the space and portraying it to be a blank canvas for ones mind to
explore among. I wanted to showcase the agency’s accomplishments and previous
works, therefore implementing materials and elements in their most purest form,
white and untouched, a gallery for the work of art they have and will continue to keep
creating.
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The structural component of my design consisted of an orthogonal format, many
linear lines and modular layouts, a symbol of structure, stability, and logistics
commonly seen in the left side of the brain. The aesthetic components consisted of
bursts of vibrant colours such as red and blue, to help workers express their inner
creativity waiting to be set free. The contrived theory of something free and limitless
evidently seen in the right side of the brain, along with the structured and realist
component of the left side of the brain create a synergetic environment for the
human body to encounter.
