Making advanced analytics work for you

1. MAKINGADVANCED
ANALYTICSWORK
FORYOU
WWW.BURGUNDYCORP.COM

2. August2019MarketingReport
EXECUTIVE
SUMMARY
•Big data and analytics have rocketed
to the top of the corporate agenda.
• Big data could transform the way
companies do business.
• As data-driven strategies take hold,
they will become an increasingly
important point of competitive
differentiation.

3. EXECUTIVE
SUMMARY
• Most companies are unsure
how to proceed.
• Leaders are understandably
leery of making substantial
investments in big data and
advanced analytics.
• They’re convinced that their
organizations simply aren’t

4. INSIGHTS Fully exploiting data and
analytics requires three
mutually supportive
capabilities…

5. INSIGHTS First, companies must be
able to identify,
combine, and manage
multiple sources
of data.
Second, they need the
capability to build
advanced analytics
models for predicting
and optimizing outcomes.
BurgundyCorporation
August2019MarketingReport

6. INSIGHTS Third, and most critical,
management
must possess the muscle
to transform
the organization so that
the data and
models actually yield
better decisions.
BurgundyCorporation
August2019MarketingReport

7. TWOIMPORTANTFEATURES
UNDERPIN
THOSEACTIVITIES:
• a clear strategy for how to use
data and analytics to compete
• deployment of the right
technology architecture and
capabilities.

8. USINGBIGDATA
REQUIRES
THOUGHTFUL
ORGANIZATIONAL
CHANGE,AND
THREEAREASOF
ACTIONCANGET
YOUTHERE…

9. NEXTSTEPS:
•Developbusiness-relevant
analyticsthatcanbeputtouse.
•Embedanalyticsintosimpletools
forthefrontlines.
•Developcapabilitiestoexploitbi
g
data.

10. MANAGERIAL
RELEVANCE

11. • Often companies already have
the data they need to tackle
business problems , managers
need to know how the
information can be used for key
decisions.
• Managers also need to get
creative about the potential of
external and new sources of
data.

12. • Managers should concentrate on
targeted efforts to source data,
build models, and transform the
organizational culture. Such
efforts will play a part in
maintaining flexibility.

13. THANKYOU!