This document presents a study on nutraceuticals. It finds that the nutraceutical market in India is estimated to reach 650 billion rupees by 2024, with costs of production and distribution making up 60% of revenue and profits around 40% of revenue. Common nutraceuticals provide benefits like better health, cognitive enhancements, and cost savings compared to medical treatments. Major nutraceutical types include dietary supplements, functional foods, herbal supplements, probiotics, and protein supplements. In conclusion, the document finds that nutraceuticals have many applications like improving overall health and managing conditions, and the industry has potential for further growth.

1. Presented By Kaustubh, Tanmay, Bhagyesh & Dhiraj
A STUDY OF NUTRACEUTICALS

2. INTRODUCTIO
N
Nutraceuticals are products used to enhance health and
offer benefits beyond basic nutrition. They include natural
ingredients like vitamins, minerals, herbs, and other
functional ingredients that have health benefits and are
marketed to promote health and well-being. Examples
include dietary supplements, functional foods, fortified
foods etc.
2023 1 2

3. SURVEY
MARKET CAP
Nutraceuticals are estimated to
go up to 650 billion rupees by
2024, indicating a high growth
potential in the sector.
COSTS
The cost of everything from
manufacturing to distribution
amount to 60% of the
revenue.
USABILITY
Nutraceuticals have a daily use
and can be taken with minimal
side effects.
EASE OF USE
Customers want something
that's healthy and available to
pick up at their local
supermarket or area.
2023 SURVEY 3
The profit margin is generally
lower to other pharmaceuticals,
as it amounts to roughly 40% of
the revenue.
PROFIT

4. BENEFITS
BETTER HEALTH
Nutraceuticals provide a
higher standards of living
without considerable change
to lifestyle.
Nutraceuticals boost your
memory, concentration and other
aspects of your mind, enhancing
your cognitive function.
COST SAVINGS
Considerably cheaper than
having to get treatment of
diseases.
EASY TO USE
A simple product that has
ease of use and can be
administered easily by any
consumer.
20XX C 4
ENHANCED COGNITIVE
FUNCTION

5. NUTRACEUTICAL TYPES
DIETARY
SUPPLEMENTS
• VITAMINS
• MINERALS
FUNCTIONAL
FOOD
• ENRICHED
CEREALS
• ENERGY BARS
FORTIFIED
FOODS
• CA-FORTIFIED
ORANGE JUICE
• VITAMIN-D MILK
HERBAL
SUPPLEMENTS
• GINGKO BILOBA
• GINSENG
2023 5
PROBIOTICS
• KIMCHI
• MISO
PROTEIN
SUPPLEMENTS
• WHEY PROTEIN
• B PROTEIN
OMEGA-3
SUPPLEMENTS
• FISH OIL
ANTIOXIDANT
SUPPLEMENTS
• VITAMIN C
• VITAMIN E

6. Pharmaceutical Marketshare
Others Nutraceuticals
MARKET COMPARISON
2023 6
• The Indian Pharmaceutical market is estimated to
be about 40 Billion Dollars.
• Nutraceuticals market is estimated to be around 4
Billion dollars which is roughly equivalent to 10%
of the total market.
• The Nutraceutical market is an emerging one and
has CAGR of 15%.

7. OUR FINDINGS
FINDING - 1
• In the Nutraceutical market, the majority of the
contribution is made up of Vitamins.
• Multivitamins is the most selling category of
Vitamins, presumably because of the increased
awareness about health.
• Vitamin D, Vitamin C and Vitamin E are also sold in
high volumes. These Vitamins although abundant in
nature, aren’t available to a considerable amount of
the population due to several reasons which
includes the lifestyle, diet etc.
7
• Vitamin A and Vitamin K are some of the least selling
Vitamin categories. This occurs because the natural
sources of these vitamins are a staple in the traditional
Indian diet.
• Protein supplements such as Whey protein, Creatinine are
also sold in considerable amount. The major target audience
in these is body-builders and Gym-Goers.
2023

8. FINDING - 2
These are the most widely used supplements:
1
2
SUPRADYN
Multivitamin tablet with minerals and
trace element
3
LIMCEE
Vitamin C Chewable tablet
2023 8
4
ZINCOVIT
Multivitamin, multimineral tablet with
grapeseed extract
A To Z
Multivitamins, multimineral, antioxidants
& lycopene tablet

9. APPLICATION
• Improving overall health and
wellness
• Preventing chronic diseases
• Boosting immunity
• Managing specific health
conditions (e.g. heart
disease, diabetes,
osteoporosis)
• Slowing down the aging
process
20XX 9
• Aiding in weight
management
• Enhancing physical
performance
• Improving skin health
• Reducing stress and
anxiety
• Improving cognitive
function
APPLICATIONS
• Improving overall health and wellness
• Preventing chronic diseases
• Boosting immunity
• Managing specific health conditions (e.g.
heart disease, diabetes, osteoporosis)
• Slowing down the aging process
• Aiding in weight management
• Enhancing physical performance
• Improving skin health
• Reducing stress and anxiety
• Improving cognitive function
2023

10. SUMMARY
2023
In conclusion, we have found from our survey that in
today’s world, people are more conscious about
their health and well-being than ever before. From
improving overall health to managing specific
conditions, the potential applications of
nutraceuticals are vast. Nutraceuticals, as an
industry, has been on a boom and it is clear that
they have the potential to improve quality of life and
promote a healthier lifestyle.
10