The document discusses how product obsolescence can negatively impact businesses by preventing them from launching new products, sticking revenue behind outdated production pipelines, and turning long term support contracts into an obsolescence facility. It proposes that with little impact, businesses could unlock revenue, receive residual income through royalties, enable late technology adopters to migrate at their own pace while continuing to receive high quality products, differentiate their customer message by promising products will never fall out of support, and free up bandwidth to speed up new product development. Contact information is provided to discuss if any of these obsolescence issues are worth a 10 minute conversation.