1. Manimalayar rubbers pvt. Ltd.
By
Tania Dhar
PG-13086
PGDM-A
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Guided By
Proff. Saptarshi Mukherjee
Faculty (Finance)
ORGANIZATIONAL STUDY

2. EXECUTIVE SUMMARY
 Background information of rubber plantation sector.
 Study about Rubber Producers Society via Manimalayar company.
 Profile and performance of the RPS’s.
 Demography of RPS membership.
 Role of government in supporting RPS’s.
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3. INDUSTRY PROFILE
 Manimalayar Rubbers Pvt. Ltd. deals with the marketing of rubber which is
produced in the state ie. Tripura.
 It belongs to SME sector.
 It’s parent industry is Rubber Board which is under Ministry of Commerce
& Industry.
Mission:-It aims at providing technological knowledge-base of harvesting and
post harvesting of rubber latex and ensuring the best farm gate price for the
produce.
Vision:-Diversification, Value addition, Modernization
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4. COMPANY PROFILE-Manimalayar
 The company became a major player in rubber in just 10 years.
 In 2006-07, rubber procurement crossed 1000 MT and turnover was 100
Million.
 In 2012-13, company has procured 3448.44 MT rubber and with an annual
turnover of 647.6 Million
 Benchmark price is set by Manimalayr.
 The staff strength is just 105.
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5. HIERARCHY
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6. SWOT ANALYSIS
STRENGTH:
 Unique Products
 Technology
 Demographic Advantage
 Power Supply
WEAKNESS:
 Weak Brand
 Lack of transportation
 Out dated technology
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7. SWOT ANALYSIS Contd.
OPPORTUNITIES:
 New Technology
 Government Help
THREATS:
 Bad Economy
 Political Risk
 Environmental Factors
 People shifting to different field
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8. 7S FRAMEWORK
1. Style: In lines of NGO & participative management.
2. Staff: Sense of belonging, responsible n avail many benefits.
3. Systems: Democratic manner.
4. Strategy: Short term training programs, providing technological
knowledgebase.
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9. 7S FRAMEWORK Contd.
5. Structure: Functional structure, belong to same socio-economic
status.
6. Shared values: Believe in quality and follow government guidelines.
Work as a coherent team & keep team spirit alive.
7. Skills: Highly skilled & many training programs are organized
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10. Conclusion & Recommendations
 The concept of Rubber Producers’ Society came into being in Tripura during
1992.
 Twenty RPSs together produce 13,41,264.69 Kg of rubber which is about
4.04% of the total rubber production of the state.
 Only 10% RPSs under study have rubber based income generation means.
 RPSs should comply with the limits of membership strength and geographical
stretch as stipulated.
 RPSs should promote more new planting.
 RPSs should also finance non-rubber based income generation aspects. Being a
service provider in rubber sector, they can diversify their arena of operations.
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