Anchor Text Optimization is an often overlooked but essential part of every SEOstrategy. Anchor Texts are the visible keyw...
Upcoming SlideShare
Loading in …5
×

Dubai SEO Explains Anchor Text Optimization

206 views

Published on

An often simple but overlooked way of receiving additional brownie points from major search engines, leading to better SERPs.

If getting higher rankings on search engines (SERPs) is part of your marketing strategy, as it should be, then effectively using anchor texts in your content is definitely another way to increase your rankings.

The blog post can be found at www.dubaiseo.me.

  • Be the first to comment

  • Be the first to like this

Dubai SEO Explains Anchor Text Optimization

  1. 1. Anchor Text Optimization is an often overlooked but essential part of every SEOstrategy. Anchor Texts are the visible keywords and key phrases that are hyperlinkedaround your website, that when clicked, take your reader somewhere else on the web orother part of your site. Search Engines use this anchor text to determine what the subjectmatter is of the site or page you’re sending people to.For example:Someone reads a page at the site www.DubaiSEO.me and within a larger paragraphthey come across a hyperlinked text like this; “Dubai SEO wins Top SEO Honours atRetail Conference”. If the reader clicks on this hyperlinked Anchor Text, they will probablybe taken to the Testimonials section of the site OR to the website of the RetailConference organiser, to the section on awards where the article is found.The more sites that use various anchor texts to link back tothe www.DubaiSEO.me regarding this activity or any other reason, the higherthe www.DubaiSEO.me site will rank in search engines like Google.Dubai SEO Tips:1. when creating anchor texts, use Google Keyword Tool to find phrases people aresearching for in your niche that have a lot of searches but low competition2. when creating anchor texts, think of using your company’s URL or the page name3. if you’re using two different anchor texts but sending people to the same location,consider that Google MAY only consider the first instance of this and ignore the restas duplicates.If you need more help with SEO then connect with our SEO Manager on Skype or readon at thewww.DubaiSEO.me blog page!Supported By:

×