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Ecomode module 2 unit 2

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2.2. Eco-innovation in the Tourism sector: Mechanisms of eco- innovative Business Implementations Module 2 Unit 2 The European Commission support for the production of this publication does not constitute an endorsement of the contents, which solely reflect the views of the authors. The Commission cannot be held responsible for any use which may be made of the information contained herein
Learning outcomes The learner will be able to apply the correct method by which a change in the Eco-innovation target takes place or is introduced.
This unit defines mechanisms of eco-innovation in three levels: European, regional (partner countries) and national level. • Introduction: • To get more information about ecological approach and its brand new methods and useable technologies. • What can I do? (from my point of view how can I improve myself and my business?) • What do I do already? - list of them! (What kind of eco-innovative solution or activity I have: for example: using green energy; green roof; selective waste collection; etc.)
Preparing my business • cooling, heating (solar energy); grey water; green roof; waste management, employees as stakeholders (legislation, regulation) team work with results (SWOT) • SWOT analysis: analyse your business!
•Good marketing strategy •Green solutions Strengths (inside) •Lack of employments engagement Weaknesses (inside) •Support options from the governmentOpportunitie s (outside) •many competing companies nearby Threats (outside)
Green hotels worldwide • https://www.designhotels.com/inspirations/green- hotels?gclid=CjwKCAjw2qHsBRAGEiwAMbPoDDNyhQXNsWiF6ZgaAS_ Au7f1JNQIvk6cbnB4K0H0IVhpmgqteL_xyRoChlcQAvD_BwE • Check it and choose one! • What do they look like? • Why are they green? • What is the main purpose of these hotels’ strategy?
Find some local green houses/hotels at home! Some green houses from Hungary: https://nivos-szallasok.hu/dioliget-zold-feszek-lombhaz-lovasbereny/ https://nivos-szallasok.hu/galambszeri-vendeghaz-oriszentpeter/ https://nivos-szallasok.hu/treehouses-noszvaj/
Making: choose your own goal! • according to the results: hotels/restaurant/others’ owners, managers • : make a new rule for hotels, • : make an action plan, • : how does it look like a new green, eco-innovative hotel? • : make a new system. Choose one!
Project web-page: http://eco-mode-project.eu/ This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. 2019

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Ecomode module 2 unit 2

  • 1. 2.2. Eco-innovation in the Tourism sector: Mechanisms of eco- innovative Business Implementations Module 2 Unit 2 The European Commission support for the production of this publication does not constitute an endorsement of the contents, which solely reflect the views of the authors. The Commission cannot be held responsible for any use which may be made of the information contained herein
  • 2. Learning outcomes The learner will be able to apply the correct method by which a change in the Eco-innovation target takes place or is introduced.
  • 3. This unit defines mechanisms of eco-innovation in three levels: European, regional (partner countries) and national level. • Introduction: • To get more information about ecological approach and its brand new methods and useable technologies. • What can I do? (from my point of view how can I improve myself and my business?) • What do I do already? - list of them! (What kind of eco-innovative solution or activity I have: for example: using green energy; green roof; selective waste collection; etc.)
  • 4. Preparing my business • cooling, heating (solar energy); grey water; green roof; waste management, employees as stakeholders (legislation, regulation) team work with results (SWOT) • SWOT analysis: analyse your business!
  • 5. •Good marketing strategy •Green solutions Strengths (inside) •Lack of employments engagement Weaknesses (inside) •Support options from the governmentOpportunitie s (outside) •many competing companies nearby Threats (outside)
  • 6. Green hotels worldwide • https://www.designhotels.com/inspirations/green- hotels?gclid=CjwKCAjw2qHsBRAGEiwAMbPoDDNyhQXNsWiF6ZgaAS_ Au7f1JNQIvk6cbnB4K0H0IVhpmgqteL_xyRoChlcQAvD_BwE • Check it and choose one! • What do they look like? • Why are they green? • What is the main purpose of these hotels’ strategy?
  • 7. Find some local green houses/hotels at home! Some green houses from Hungary: https://nivos-szallasok.hu/dioliget-zold-feszek-lombhaz-lovasbereny/ https://nivos-szallasok.hu/galambszeri-vendeghaz-oriszentpeter/ https://nivos-szallasok.hu/treehouses-noszvaj/
  • 8. Making: choose your own goal! • according to the results: hotels/restaurant/others’ owners, managers • : make a new rule for hotels, • : make an action plan, • : how does it look like a new green, eco-innovative hotel? • : make a new system. Choose one!
  • 9. Project web-page: http://eco-mode-project.eu/ This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. 2019