In the last decade, American society has undergone
a transformation brought on by a world of accelerated
change. This has been exacerbated by a recession,
increased global conflict, political tension and most
of all, the technological revolution. All of these factors
have altered our nation’s cultural and social views and
called into question one of the most basic American
ideals: our definition of success and individuals’
aspirations when seeking fulfillment.
For more than a century, American Express has
reflected society’s hallmarks of achievement, and
enabled its Cardmembers to attain the attributes of
success. Recognizing a shift in the life priorities and
aspirations of its Cardmembers, American Express
commissioned The Futures Company to explore the
evolution of success and what it means today.