Marketing

1. Dr. Panjwani Center for Molecular Medicine and Drug
Research.
By: Tahira Sultana , Aisha Fahim & Dr. Faiza
(MBA-III- IHM, DUHS)
Marketing Management
To:
SIR SHUJA ERSHAD

2. VISION STATEMENT:
 We strive to provide reliable diagnostic laboratory test services which are not
commonly available at other laboratories to the community in general at
affordable cost and to assist Researchers by providing quality services on
newly developed Clinical kits and products.
AIMS & OBJECTIVES:
 To provide high quality reliable Diagnostic services to community.
 To assist researchers and research institutions by providing them high quality
diagnostic laboratory testing services.
 To promote skilled manpower development by providing various medical
technology .
 To provide technical training programs in diagnostic laboratory services.

3. Equipments
Flow Cytometer
•Cyto-vision
•Gamma Counter
•Sysmex Hematology Analyzer
•Hitachi Chemsitry Automated Analyzer 902
•Cobass e-411
•Manual ELISA
•Fluorescence microscope
Services
•Clinical Chemistry
•Hematology/Phlebotomy
•Molecular Virology
•Molecular Bacteriology
•Immunology/Microbiology
•Histopathology/Cyto-pathology

4. •AKU
•Liaquat national
•Dow lab
•ESSA
Target Market
Demographics:
Male ,Female ,Children
Age: Every age group
Psychographics:
Every individual who is suffering from any
Disease.
Researchers & Students Of M.sc/M.Phil

5. Hepatitis tests (HCV,HBV,HDV)
Distribution channels
Riders are involved in collecting the
samples and dispatching the Reports to
their collection points, 3 Times daily from
all units such as: Federal B. area ,Gulshan-
e-Iqbal, North Karachi , Quaidaabad,
University of Karachi, M.A Jinnah Road,
Shah Faisal colony

6. •Trainee Medical technologist programs
• Marketing Unit ICCBS
•Summer Internship Program
•Awareness programs
•Seminars & Workshops
•Free Camps in opening of Different Collection
Units & for employees as well
•Broachers & Flayer
•Our Recommendation is to Introduce
Family Package Discount Tests.

8. •Reasonable price
•Quality and safety controlled
•Good quality of kits
•ISO certified
•RIQAS Certified
•Test are available for Researchers
•RANDOX (QC CONTROL)

9. Special Thanks to Mr Javaid Raiz
Sr Executive Officer
(Head of Marketing Unit-ICCBS)
& Mr Hanif PCMD Diagnostic lab (Marketing)

10. Special Thanks to Mr Javaid Raiz
Sr Executive Officer
(Head of Marketing Unit-ICCBS)
& Mr Hanif PCMD Diagnostic lab (Marketing)