Advancing Agri-Tech in Ireland Conference, hosted by TSSG, 20th May 2019. Dr. Donagh Berry, Teagasc

1. VistaMilk SFI Research Centre
“To address the unprecedented challenges that lie ahead, the food system needs to change more radically
in the coming decades than ever before, including during the Industrial and Green revolutions”.
(UK Food and Farming Foresight, 2011)

2. VistaMilk Milk by Design
Business Case
Employment:
Agri-Food: 170,000
ICT: 105,000
10th
largest dairy exporter
Exports:
Agri-Food: €13.6b
ICT: €72b
Top ten
indigenous Irish
companies
2nd
largest ICT exporter

3. VistaMilk Milk by Design
Reduce emissions
by
30%by 2030
The Big Challenges
40%
Food & Drink Exports
$

4. VistaMilk Milk by Design
Vision
Be an agent of growth for the Irish dairy industry by being a world leader
in fundamental and translational research for precision pasture-based dairying.
Surge in sustainable
competitiveness
Address societal challenges
Cement and build academic-
industry relationships
Create a new Agri-Tech industry
populated with highly trained staff

5. VistaMilk Milk by DesignVistaMilk Milk by Design
Research Programme

6. VistaMilk Milk by Design
Competitive advantage
AnalyticsSensing
Problem
statement
Comms Predictions Interpretation DST
Cow
Food
Soil &
pasture

7. VistaMilk Milk by Design
Industry involvement
40 industry partners
€5.8m cash

8. VistaMilk Milk by Design
1
• Farmers
• Milk processors
• Service providers
• Regulators
• Others?
• Better decision
making
• Increased efficiency
and profitability
• License to sell
• Unique selling point
• Disposable /
permanent / modular
• Farmer owned
• Leasing
• Service providers
• “Enforced”
Users Justifications Models of use Beneficiaries
• Rural communities
• Consumers
• Society as a whole
• Upstream and
downstream industries
• New markets
Business model(s)

9. VistaMilk Milk by Design
17,000 farmers
11,000 clients
6,000 discussion
group members
37 BETTER
(test-bed)
farms
6 research
farms
Deployment

10. VistaMilk Milk by Design
Human capital
IP
Companies
Scientific papers
OUTPUT IMPACT
VistaMilk Milk by Design

11. FutureMilk Milk by Design
Scientific
excellence
Co-creative
Co-productive
Industry
focused
Leaders
Building
capabilities
Visionary
VistaMilk Milk by Design
Cohesive
Innovative