We're market research consultants providing Quantitative and Qualitative market research full services. We strive in providing our partners the peace-of-mind that their market research projects are being well taken-care-of in our capable hands. We adopt a hands-on approach by senior management on every single project, coupled with a rigorous quality control procedure, to ensure a smooth operation of each project resulting in good quality and trustworthy data for solid decision making. When you entrust your market research projects with us, rest assured that they’ll be in our capable hands so that you can sleep well with no worry.

1. © 2017 by Leap Research. All rights reserved.
August 2, 2017

4. Patsy is a highly experienced qualitative
researcher with a wide exposure to various
qualitative methodologies. With 15 years of
qualitative research experience, she has held a
senior position for the qualitative division in
PT. Ipsos Market Research in Indonesia, with
9-month working experience in Ipsos, at their
Shanghai office. Patsy holds a Bachelors
Degree in Psychology and Economics from
University of Michigan, Ann Arbor.
Lim has more than 15 years experiences in the marketing research
industry. He’s held senior positions with the global marketing research
agencies Research International Indonesia and Ipsos Indonesia. He’s a
seasoned marketing researcher in the innovation related projects; e.g.,
concept screening and testing, product testing, concept & product
testing, and packaging testing. He’s also very familiar with brand equity
research as well as market understanding. He’s a Statistician by training
with a Bachelor degree in Mathematics from the University of Indonesia
and a Master of Science degree in Statistics from the University of
Wisconsin-Madison, USA, where he has also completed PhD level
courses in Statistics. He’s a member of ESOMAR.
Leap Research offers a full marketing
research service. It was established by
Patricia Marnandus and T.S. Lim in
January 2017.

5. To be the research
agency of choice, where
good people simply
deliver good work
To strive to provide our
partners the peace-of-mind
that their projects are being
well taken-care-of in our
capable hands
Learn, Empower,
Adapt, and Persevere

7. Clients We’ve Worked With in the Past

10. We put the highest
emphasis on Quality
(especially fieldwork
quality)
We're detailed
oriented without
losing sight of the big
picture
We uphold simplicity
without avoiding
complexity when it's
called for
We value
experimentation to
test new
methodologies
We implement up to
date and relevant new
methodology and
technology

11. Our Quantitative Operation
External
Done by SAM QC, an independent QC company,
reporting directly to Leap Research
• 30% face-to-face, in-home
• 100% face-to-face at CLT
Internal
100%, done by our field partners
(FDI, Kalimadata, FSI)
• Witness by Project Leaders
• Checkers
• Data Processing
Quality Check

13. Concept
Test
Product
Test
Concept &
Product Test
Brand
Equity &
Perception
Customer
Loyalty
Market
Understanding
Copy
Testing
Pack Testing,
Pricing, Idea /
Insights Screening
Ad Hoc
Quantitative
Research

14. Quantitative Research
Lynn Y.S. Lin Consulting, Inc.
(Cincinnati, OH, USA)
Sales forecast
Interactive Video Production
(Morganville, NJ, USA)
Online eye tracking & facial coding
Cannon Gray LLC
(Tokyo, Japan)
Marketing science & analytics
Compusense
(Guelph, Ontario, Canada)
Sensory analysis
Sentient Decision Science
(Portsmouth, NH, USA)
Implicit association
Purple Analytics, Phi Integration
(Jakarta & Tangerang, Indonesia)
Big data, data science
JakPat / InsightzClub
(Yogyakarta, Indonesia / Singapore & Malaysia)
Mobile / Online Panel Provider

15. Current offering to answer your
“What, Why, and How”
WORKSHOP
Ideation, concept writing
EVALUATION STUDY
Ad ideas, ad executions, packaging, products (e.g., consumption or
usage experience, ideas, flavors, texture, loyalty programs,
shopping journey, new products, post-launch, sequential recycling)
EXPLORATION STUDY
Understanding behaviors and habits; identifying needs and
motivations (e.g., triggers and barriers)
Full service of qualitative research:

16. Some of the
qualitative
methodologies
Home visits, with or without observation (e.g., cooking, doing laundry)
Group discussions: triad, mini (@ 4 respondents), full (@ 6 respondents), or bigger
Face-to-face interviews: in-depth and paired
Product placements, followed by interviews or group discussions
Pre-group tasks

17. Consultation on general Marketing Research needs
Consultation on designing specific Marketing Research projects
Execution of Marketing Research projects
As a liaison officer with marketing research agencies appointed by
clients who don't have internal Consumer Insight department
Marketing Research training

20. © 2017 by Leap Research. All rights reserved.
Leap Research
SOHO Podomoro City, Unit 18-05
Jl. Letjen S. Parman Kav. 28
Jakarta 11470
Qualitative Senior Research Director and
Partner
patricia.marnandus@leap-research.com
+62 812 936 2836
Quantitative Senior Research Director and
Partner
ts.lim@leap-research.com
+62 818 906 875
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