Mobile Strategies for Business Growth Mobile Life draws on the behaviours, motivations and priorities of 48,000 people in 58 countries, to develop recommendations on activating a business and marketing strategy via mobile.

1. Mobile Strategies
for Business Growth
Mobile Life draws on the behaviours, motivations and priorities
of 48,000 people in 58 countries, to develop recommendations
on activating a business and marketing strategy via mobile.
The ubiquity of mobile and the rapid growth of consumers on a personal level, offering new forms
Smartphones have had a huge impact on the way of engagement and rewards, while providing
consumers behave. From web browsing and mobile retailers and brands with valuable data and digital
commerce, to social networking and location-based advertising opportunities. With global mobile
services, people are engaging with an ever-increasing penetration at 92% across the markets studied
range of services on their phone. and great swathes of the world accessing the
Internet for the first time via mobile, now is
As the most multi-dimensional channel available the time for marketers to put mobile at the heart
to marketers, mobile is enabling interaction with of their strategy.
© 2012 TNS, a Kantar Group Company. All rights reserved. Follow us on
Mobile Life

2. A vital tool for businesses looking to harness mobile How to use Mobile Life
to power their marketing strategies and drive There are many different ways to access the full
business growth, Mobile Life informs marketing study, from purchasing an in-depth report on
planning, guides partnership decisions and helps a specific geography or category, through to access
to prioritise innovation projects, addressing to all reports and the raw data itself, together with
key questions: a tool to further interrogate it. The real benefit of
Mobile Life comes from collaborating with one of
„„ What are the mobile platforms and services that
TNS’s mobile experts, operating in over 80 markets
are driving consumer engagement today and
globally to address a specific business challenge.
which are most likely to grow in the future?
TNS’s strong local presence enables us to provide
„„ How are consumers behaving on mobile and
recommendations for growth that are based on
what opportunities do these behaviours present
a close understanding of the individual market.
to brands?
„„ What impact is mobile having in the retail channel Availability
and how can brands make the most of this? The latest Mobile Life findings will be available from
„„ How will ‘mobile wallet’ change consumer the end of April 2012.
behaviours? And what actions should brands take
to plan for this today? To register your interest, please contact
„„ What other devices are people using and how us at connectedworld@tnsglobal.com
will increased uptake of tablets change the or via Twitter @tns_global
environment further?
Scale and coverage About TNS
Mobile Life is an annual investigation into the TNS advises clients on specific growth strategies
behaviours, motivations and priorities of the world’s around new market entry, innovation, brand
mobile phone users. Now in its seventh year, Mobile switching and stakeholder management, based
Life is the most comprehensive view of how the on long-established expertise and market-leading
world’s consumers are using their phones today and solutions. With a presence in over 80 countries, TNS
the opportunities this presents for brands. has more conversations with the world’s consumers
than anyone else and understands individual human
Based on 48,000 conversations in 58 countries,
behaviours and attitudes across every cultural,
Mobile Life is designed to capture the entire
economic and political region of the world.
population of mobile users in each market
TNS is part of Kantar, one of the world’s largest
and includes:
insight, information and consultancy groups.
Argentina, Australia, Belgium, Brazil, Cameroon,
Canada, Chile, China, Colombia, Cote D’Ivoire,
For more information please visit
Czech Republic, Denmark, Egypt, Finland, France,
www.tnsglobal.com
Germany, Ghana, Greece, Hong Kong, Hungary,
India, Indonesia, Ireland, Israel, Italy, Japan, Kenya,
Malaysia, Mexico, Netherlands, New Zealand,
Nigeria, Norway, Pakistan, Philippines, Poland,
Portugal, Romania, Russia, Saudi Arabia, Senegal,
Singapore, Slovakia, South Africa, South Korea,
Spain, Sweden, Switzerland, Taiwan, Tanzania,
Thailand, Turkey, UAE, Uganda, UK, Ukraine,
USA, Vietnam.
© 2012 TNS, a Kantar Group Company. All rights reserved. Follow us on
Mobile Life