Think Grain Think Feed April 2020

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Volume 6 | Issue 06
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Monthly Magazine for Feed Technology
EDITORIAL COMMITTEE
Marketing,
Subscription Head
Ashwani Verma
Designing &
Dr. Dinesh T. Bhosale
Former Chairman, CLFMA of India
Dr. S.P. Vinil
Poultry Expert
Mr. Amit Sachdev
Indian Representative, US Grain Council
Dr. P.E. Vijay Anand
US Soybean Export Council
Dr. Suhas Amrutkar
Subject Matter Specialist, Animal Nutrition,
MAFSU, Parbhani
Dr. SN Mohanty
Former Principal Scientist, CIFA
Dr. Meeta Punjabi Mehta
Agricultural Economist
Raghavan Sampath Kumar
Commodity Expert
Dr. Swamy Haladi
Feed Additive Expert
Dr. R Gnana Sekar
Lead Consultant, GS Dairy Farm Consulting
Dr. Suraj Amrutkar
Assistant Professor, Dept. of ILFC,
SKUAST-J, Jammu
www.benisonmedia.com
Managing Editor
Dr. T.K. Walli
Former Head,
Dairy Cattle Nutrition, NDRI
EDITORIAL
The whole media is inundated with this topic these days. Whether you see newspaper, TV
Channel, magazine or any news source for that matter, this is a headline which catched our
attention. We, at Benison Media, also didn't want to be left out. We have been trying to get
to the pulse of the ground realities and understanding how we can prepare ourselves better
for the post-COVID-19 era. That's what we discussed in the first webinar being organized
by us on this topic, in mid-April.
Let me share a brief of the discussions in this webinar.
We all know that in pre-COVID-19, the Indian poultry industry, but for the past few months,
was in great shape. Producing about INR 1.25 lakh crore value of products per year and we
were producing about 27-28 crores eggs a day and 40 crore broiler chicks per month.
Then there was a shock wave, more so with the scare created by social media and Indian
poultry industry was the first sector to take the major hit of COVID-19, and the heat was felt
from the last week of January itself. The industry was impacted doubly, from supply as well
as demand perspectives. Though Indian poultry industry has manifested many ups and
downs in the past as well, like feed price rise, avian flu etc. However, the magnitude of this
shock is totally a different one, more so, it also hints about the uncertainties in future.
As a large part of chicken consumption is dependent on the middle, lower middle class and
labor class for whom, and many of them are in economic distress condition and their
consumption and buying behavior has been disrupted, so the consumption is set to remain
affected for some more time.
In short term i.e. for next 3-4 months, it is expected that the production and consumption
may adjust to normalcy since in the summer months, as such, the productivity is not at
optimum level that would result in lower body weight and corrections in demand supply,
that has happened in last two months in terms of lesser placements and lesser production
due to logistic reasons as well, hence by that period, consumption may start matching the
production curve. But all these are probabilities and considering so much of associated
uncertainties, it still remains to be seen how the market would exactly be in coming time.
Experts opined that there will be strict import as well as export restrictions even when
COVID 19 pandemic recedes, and these restrictions may impact the availability of certain
raw material as well. So, the industry should keep an eagle's eye on the ongoing changes
and be prepared for addressing these changes cautiously, so as to run the successful
businesses in future.
In time of such rapid change, the business school has a tool called Scenario Planning, which
is to look at all the possible challenges and outcomes. This helps in looking at the most
pessimistic situation, the most optimistic situation and the outcome is planned in this
bandwidth. The concept of scenario planning will be all the more relevant now, as it will help
us better prepared for the unexpected.
Though the positive part is that the situation is getting normal, the rates are better, demand
is coming and in all probability the recovery is going to be on the positive side. But it is
going to be in a new market order. The recovery is expected to be either a stretched U shape
recovery or sharp V shape recovery. As the corona virus has not only caused disruption in
supply, demand, production and logistics, but the biggest disruption is Consumer
Behavior-the lifestyle, the way of eating, the attitude towards spending, the purchasing
behavior, the driver of making choices, and so many other things are all set to get disrupted.
Biggest disruption is going to be in hygienically evaluating the decision of buying chicken
and other non-veg food or meat. But to begin in the urban area there will be sea change in
the way meat is sold.
Analyzing the impact of social media on industry, one of the surveys suggests that the
thought process of people in India for social media is changing. In March end, a report by a
global market research group IPSOS, said that 73% people in India believe that the media is
exaggerating the news of COVID 19. Now social media users and consumers in general are,
thankfully, becoming indifferent over negativity being spreaded on social media which was
wrongly linking chicken consumption with COVID 19.
This emphasizes that the market, which the poultry industry is associated to, further needs
a continued building of trust and confidence which will be needed to have the continuity
and strengthening of consumption patterns.
We hope you will enjoy the reading of this issue and for further details on this subject,
please refer to the story titled 'A dialogue with Experts'. Also, we will keep on organizing
such webinars focused on the Indian animal protein industry to mutually exchange and
learn the insights.
Prachi Arora TK Walli
Think Grain Think Feed - Volume 6 | Issue 06 | April 2020
Time for Scenario Planning
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Prachi Arora |
Monthly Magazine for Feed & Feed Technology
Vollume 1 | Issue 10 | August 2015
Think Grain Think Feed is a monthly magazine published by BENISON Media at its office in Karnal. Editorial
policy is independent. Views expressed by authors are not necessarily those held by the editors. The
data/information provided in the magazine is sourced through various sources and the publisher considers its
sources reliable and verifies as much data as possible. However, the publisher accepts no liability for the
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R&D
05
INTERVIEW
MARKET PROJECTION
INDUSTRY NEWS
22
UPCOMING
EVENTS
12-14 May
2020 26-28 May
2020
Seaweed – Research focus of
start-ups and international animal
nutrition companies
08 A dialogue with the
Poultry Industry experts
ARTICLE
10 Impact of COVID-19 on Feed
crops in India
17
INDUSTRY THOUGHT
16 Indian Poultry Industry should
Restructure itself
Kerala's fisheries sector facing issues
due to shortage of workers
18
23
Proper Mixing – An essential
step of feed mixing
Global Poultry Outlook for
Q2 2020: Rabobank
BioZyme Inc. partners with an Indian
firm to cater feed and livestock market of
the Indian subcontinent
EVENT COVERAGE
24 Understanding the Impact of COVID-19
on Indian Poultry Industry – 1st webinar
by BENISON Media

While carbon dioxide tends to be a
significant focus of controlling
climate-affecting emissions,
methane produced by livestock
such as bovines is also considered
a major contributor to climate
change and is a considerable focus
of emissions research.
A new clean technology system
based on the red algae Asparagopsis
taxiformis has recently emerged as a
potential solution for addressing the
large amounts of methane emissions
produced by the livestock industry. A
US-based start-up company called
Symbrosia has developed a seaweed supplement that
is said to be capable of significantly reducing a cow's
methane emissions.
Cattle-Produced Methane
Annual emissions from the livestock industry are equal
to more than 7 gigatons of carbon dioxide, which is
approximately the same as emissions from
transportation. Around 40% of this is generated during
digestion.
The digestive systems of cattle and other livestock is
based on a process called enteric fermentation.
Digestive tract microbes digest and acquire energy
from the grasses that these animals eat. However, the
same method also produces hydrogen, which another
group of microorganisms consumes, and this
Seaweed – Research focus of
start-ups and international animal
nutrition companies
R&D
05

06
Think Grain Think Feed - Volume 6 | Issue 06 | April 2020R&D
generates methane as a by-product.
Approximately 95% of the methane
released by livestock escapes through
their nose and mouth.
According to the United Nations
Food and Agriculture Organization,
livestock represents about 14% of all
human-created greenhouse gas
emissions, with 39% of that coming
from the enteric fermentation
process.
Fighting Methane Production with
Seaweed
Scientists are working on ways to
reduce methane emissions from
livestock, including placing microbes
from low-methane-emitting animals
into bovine intestinal tracts and
breeding animals based on low
methane emissions.
The most promising research so far
has been associated with feed
additives. In particular, a 2016 study
published in the journal Animal
Production Science revealed that
incorporating a small amount of
supplement made from the red algae
Asparagopsis taxiformis into a cow's
diet could lower methane production
by 99%.
Awarded the prestigious 2019 MIT
Water Innovation Prize for their work,
Symbrosia has leveraged the findings
of that study to develop a system
that grows the methane-reducing
algae. The system is based on a
symbiotic relationship between the
algae and shrimp. One of the
system's two tanks contains algae
while the other contains shrimp.
Waste produced by the shrimp flows
into the other tank, where it
functions as a fertilizer for the algae.
In turn, the algae filter the water in
their tank, and the clean, oxygenated
water is sent to the shrimp. The
system has minimal water loss and
does not produce waste.
In addition to producing methane-
reducing algae, the Symbrosia system
also has the bonus of growing
organic shrimp.
With a pilot project just getting
underway, Symbrosia has said it plans
to place commercial operations of its
system close to major livestock areas to minimize the
carbon footprint of the company.
Competing Efforts
Symbrosia is not the only start-up looking to take
advantage of the connection between a particular type
of red algae and lower methane emissions. A Vietnam-
based project called Greener Grazing by a company
called Australis Aquaculture is also said to be
developing a different kind of algae-growing system.
In the Greener Grazing system, algae would be grown
off the coast of Vietnam in plastic netting suspended
around one meter underwater. This is near enough to
the surface to allow for photosynthesis but deep
enough to avoid issues caused by waves.
Incidentally, a Dutch-based company called DSM is
developing a synthetic methane-inhibiting supplement
called Bovaer, which has been found to reduce an
equivalent of 1 ton of carbon dioxide per cow per year.
Continuing Research into Methane Reduction
While many companies are looking to commercialize
the research that shows a connection between red
algae and lower methane emissions, there are also
ongoing research efforts looking to perform a more in-
depth investigation of that same study.
The University of California is trying to determine if
"more potent" strains of red algae can be used to
reduce the amount of supplement needed to cut
emissions significantly.
The UC Davis effort is particularly motivated by a
California law passed in 2016 that mandated a 40%
reduction in the Golden State's methane emissions. The
law has placed pressure on farms and businesses while
simultaneously creating opportunities for
organizations such as the UC Davis lab.
In their research with Asparagopsis taxiformis, the
California researchers discovered that the supplement
appeared to lower the appetites of cattle. This is a
significant issue because eating less means the cows
produce less meat and milk. Figuring the cows found
the seaweed too salty, the UC Davis team said they
were able to come up with a solution: adding molasses
to sweeten the supplement.
Having to add this extra ingredient inspired the team's
current work of trying to find a more potent seaweed
supplement that can be effective at smaller doses. The
team has been working with two dozen beef cattle to
find out if a more potent strain of algae can lower
emissions while not affecting cows' weight, milk
production, meat production, and quality.
The UC Davis team noted that blocking the production
of methane could have a benefit for farmers as more
consumed carbohydrates would stay in the cows
instead of being emitted as a waste product.
Source: AZoCleantech

INTERVIEW
08
Introduction:
Though the coronavirus pandemic has impacted every business on the planet, despite that,
the recent Rabobank Quarterly Poultry report predicts growth in the global market
provided that the industry handles the supply chain-related challenges swiftly. Rabobank
also states that global economic growth for FY 2020 will slow down to 1.6% (from 2.9% in
2019).
On the other side, COVID-19 has cast a catastrophic impact on the Indian Poultry sector.
With this article, we try to dive deep to figure out the reasons impacting the industry, and
we will also try to understand the market scenario as of March-end.
Feed Commodities:
The drop in demand for chicken and eggs has severely impacted the raw material market
for the feed. Mr Amit Sachdeva of Techpro India noted that India has substantial grain
stocks of rice and corn as well as bumper wheat and barley harvest is expected.
He explained that all kind of grains could be used as feeds. Grains like barley has been
used extensively for Dairy feed in late 2019 whereas pearl millet, wheat and rice were used
in Poultry rations when the price of corn was high.
“Corn prices have dropped considerably since Dec 2019, primarily due to imports of Corn
and Barley, at the same time demand disruption that has happened due to the coronavirus
A dialogue with the
Poultry Industry experts
Prachi Arora, Think Grain Think Feed
Prachi Arora
ImageSource:BloombergQuint

has resulted in a 25% drop in the
wholesale price, which is unheard of,”
he added.
Market Scenario:
The Indian Poultry sector is going
through a rough patch; a massive drop
in demand is happening due to
rumours on social media of coronavirus
spreading due to the consumption of
chicken and the eggs. In a telephonic
conversation, industry leader, Mr Jagbir
Dhull of Skylark Hatcheries shared that
the current placement is just 20% of the
standard placements, which presents
the real picture of the sector.
Another renowned face of the Indian
Poultry industry, Mr OP Singh of
Huvepharma, noted that the industry
lost approx. INR 15 billion in past few
weeks, due to weeker returns that are
driven by surplus production, supply
disruption due to nationwide lockdown
and misinformation on social media.
Placements in the Indian Market:
A total number of broiler chick placement in India has
mostly been guesswork, as different sources quote
different numbers. Mr Sachdeva pointed out that, before
COVID-19, India has placed about 72 million broilers/week
with a steady growth rate of 8% over the last two years,
while Mr Dhull mentioned this to be somewhere around
85 million broilers/week. In the meanwhile response from
other industry leaders is awaited.
In a time of such crises, the need of the hour is a collective
action for the industries survival. Ex-chairman of CLFMA of
India, Dr Dinesh Bhosale said that while significant
breeding companies reduced their placements responding
to the change in market condition.
“East India, the placements have dropped by of 30-40%,
while the in rest of the country it is around 50-60%. But
the top 3 players of the industry have maintained their
placements or have made a minimal reduction,” he added.
In the last quarter of 2019, there has been an oversupply
of chicks in the market. But the correction on
overproduction has already taken place. “Chick prices,
chicken prices are low as the demand is not there.
Institutional sales have been impacted, with a restriction
on tourism, travel bans, people staying home, has reduced
demand considerably. The industry will have to come back
and work closely to gain the trust of the consumers,” said
Mr Sachdeva.
The missing link in the Indian Poultry Industry:
Organised poultry sector cannot afford to have their fates
any further in the hands of roadside butchers. It is an
introspection time, and as an industry, we should change
the way eggs and meat is sold in the country with
different strategies to cater to rural and urban markets.
Dr Bhosale predicted post-COVID-19 era to change the
way India Poultry sector operates and changing factors
would be processing, food safety, uninterrupted value
chain and purchasing pattern.
Food Safety and Standards Authority of India (FSSAI) has
already set clear guidelines for the organised and
unorganised milk and milk product manufacturing sector,
followed by Animal feeds manufacturing sector. He
predicted that food safety and the government would play
an essential role in changing the way the poultry industry
works as well.
Conclusions:
The changing economic and market conditions brought
by the COVID-19 pandemic will have more significant
impacts on the poultry industry in 2020 and might
continue until next year. Global trade will face more
volatility in the current FY.
Surviving the current hardship will require Indian Poultry
industry to strategise and reorganise as per consumers'
expectations. Benison media also see this as an excellent
opportunity for the further formalisation of the sector and
apt time to see how we can act more swiftly to counter
any misinformation on social media in the future.
09

ARTICLE
10
With its varied topography along with
climatic conditions, various types of
feed grains and oilseeds are grown in
India. These grains and oilseeds crop
apart from being used for human
consumption also used as animal feed ingredients.
During 2018-19, overall feed grain production was lower
at 42.38 MMT down by 6% Year-Over-Year (YOY). The
production was down as unfavourable monsoon rainfall
and drought like conditions in many parts of the country
Impact of COVID-19 on Feed
crops in India
Ravi Chandra, Transgraph
Crops
Paddy (Kharif)
Paddy (Rabi)
Jowar (Kharif)
Jowar (Rabi)
Groundnut (Kharif)
Groundnut (Rabi)
Wheat
Soybean (Kharif)
Rape-Mustard Seed
Maize (Kharif)
Maize (Rabi)
Barley
SowingHarvesting
Jul Aug Sep Oct Nov DecJan Feb Mar Apr May Jun

11
negatively affected kharif crop and acreage under rabi
crops. It resulted in higher prices of maize to trade at all-
time high of INR 2425-2460 per qtl at Nizamabad and
Gulabbagh markets.
Feed Grain Diversion
In 2018-19, production of feed grains like Maize, Bajra,
and Sorghum declined whereas barley, broken rice and
wheat witnessed increase in output. Meanwhile, lower
production of maize and record high prices also resulted
in higher diversion of other grains towards feed. Even
though, Bajra and Sorghum (Jowar) output were lower
YOY, rise in diversion towards feed production also pulled
its prices to record high levels. Rabi grain crop Barley and
Wheat witnessed higher output due to favourable climatic
conditions. Though, lower quality (feed grade) variety of
wheat is generally diverted towards feed input. Bajra, Feed
Wheat, Barley are mostly grown in North and Central India
which makes it an alternative feed grain in those regions
particularly for cattle feed.
Meanwhile, maize in poultry feed diet could only be
replaced by other grains up to 10-15% and it continued to
be supportive for maize prices and demand amidst lower
production during 2018-19.
For 2019-20, surplus monsoon and post-monsoon rainfall
damaged the quality of kharif maize grains despite higher
YOY acreage under the crop at 8.356 M.Ha up by 6% YOY.
However, it proved to be a boon for Rabi Maize sowing
Production Trend of Major Feed Grains
ImageSource:TransgraphImageSource:Transgraph
Indian Feed Grain Output in MMT
2017-18 2018-19 2019-20
23.77
22.00
23-71
8.25
7.22 7.67
5.68 5.70 5.94
4.05 3.51 4.06
1.5 2.20
3.00
1.72 1.75 1.85
Maize Bajra Broken Rice Jowar Wheat-Feed Grade Barley
10.40
5.40
3.30
2.80
0.35
10.60
5.59
3.40
3.20
0.36
10.35
5.25
3.05
3.00
0.35
10.09
5.64
3.70
3.00
0.36
Maize Demand Break up in mln Tons
Poultry Food Processing Brewery Livestock Starch others
2016-17 2017-18 2018-19 2019-20 E

ARTICLE
12
10.55
5.64
3.35 3.3
0.35
10.09
5.64
3.70
3.00
0.36
2019-20 P.E 2019-20 E
Poultry Food Processing Brewery Livestock Starch others
Impact of COVID-19 on Maize Demand in MMT
and it has recorded a YOY increase in
acreage of 10% at 1.75 M.Ha. Overall,
feed grain production for 2019-20 is
seen rising by 9.1% YOY at 46.23 MMT.
However, this year diversion towards
other feed grains from maize is highly
unlikely amidst surplus production
along with slump in prices due to
demand destruction from poultry
industry.
Impact of COVID-19 on Maize and its
Demand Segmentation
The impact of rumours related to
COVID-19 and poultry consumption
has adversely impacted end user
demand and subsequently the feed
grain sector particularly maize.
Normally, Oct-Jan is considered to be
the peak consumption period and from
Feb it gradually declines amidst rising
temperature and moves into the lean
demand period of April-June.
The spread of rumours regarding
COVID-19 and consumption of chicken,
drastically affected sales of poultry
which fell by 50% along with broiler
chicken and egg prices.
Overall, domestic maize consumption is
estimated to be around 22.79 MMT and
around 60% of it i.e. 13.79 MMT goes into animal feed
sector. The poultry feed sector consumes around 44% or
10.09 MMT of maize
in India.
Impact of Prices on Maize Acreage
Change in average maize prices during peak arrival period
or harvest period does have impact on kharif acreage of
the crop which is visible in the next year. During 2015-16
marketing year (Oct-Sep), the Oct-Dec average prices at
Nizamabad was around INR 1507 per qtl which was higher
YOY. Its impact was seen during 2016-17 kharif maize
planting season when acreage under the crop increased
by 8%. Similarly, during 2018-19 marketing year, lower
maize output along with 1.5 times increase in its MSP to
INR 1700 per qtl and procurement by Telangana
supported Oct-Dec average prices to INR 1480 per qtl at
Nizamabad. It also has cascading effect on other key spot
markets where prices eventually traded above INR 2000
per qtl in the next 4-5 months along with Nizamabad. This
resulted in record increase in acreage under kharif maize
sowing during 2019-20 marketing year.
Meanwhile, Oct-Dec average prices of kharif Nizamabad
maize hovered around INR 2028 per qtl for 2019-20
marketing year, though, this marketing year harvests were
delayed to heavy post monsoon rainfall. At present,
Jan'2020-Mar'2020 Nizamabad average maize prices have
declined by 8% compared to Oct-Dec quarter. With,
slump in poultry sales due to COVID-19 rumours resulting
in further weakness in prices would less likely to have a
ImageSource:Transgraph
7.78
7.54
8.15
8.06
7.88
8.36
1206
1507 1496
1363
1480
2028
2014-15 2015-16 2016-17 2017-18 2018-19 E 2019-20 E
Kharif Maize in Mha OND Nizamabad (INR/qtl)
Kharif Maize Acreage & Oct-Dec Niz. avg price INR/qt

Indian Oilmeal Output in MMT
2017-18 2018-19 2019-20E
Cottonseed
Oilmeal
DORB Soymeal Rape-Mustard Oil
meal
GN Oilmeal Copra Oilmeal
14
ARTICLE Think Grain Think Feed - Volume 6 | Issue 06 | April 2020
positive impact on the kharif maize
acreage during the 2020-21 Marketing
Year.
For Rabi maize planting, record high
average prices during Apr-Jun period
(2018-19) resulted in increase of
acreage under the crop during 2019-20.
Last year i.e. 2018-19 lower rainfall
during monsoon season and
inadequate availability of water in
reservoirs affected Rabi sowing and
eventually output was also lower YOY.
The average prices for the period April-
Jun jumped up by 60% YOY during
2018-19. This surge in prices impacted
rabi planting in the 2019-18 marketing
year, despite a slower start to it. Overall,
rabi maize acreage rose by almost 10%
YOY during 2019-20.
Unlike feed grains which are basically
used for its carbohydrate or energy in
animal feed diet, oil meals are mostly
used for crude protein content.
Soymeal has the highest percentage of
CP (crude protein) amongst the above
mentioned oil meals making it a
primary ingredient in poultry diet along
with maize.
For 2019-20 Marketing Year, overall output of the major
oil meals in the country (Cottonseed, DORB, Soymeal,
Rape-Mustard, Groundnut, Copra) is lower by 2.5% YOY at
26.53 MMT. The decline in overall domestic oil meal can
be attributed to fall in soymeal production which is seen
lower at 5.42 MMT vs. 7.05 MMT. Excessive rainfall during
Aug-Oct period in the major soybean producing region of
Madhya Pradesh damaged the crops extensively bringing
down the yields despite higher acreage at 11.4 Mha vs.
11.2 Mha during 2018-19.
DORB output is seen increasing to 6.35 MMT due to
expectation of another bumper paddy production year.
During 2018-19 paddy (kharif and rabi) paddy output is
estimated to be record highest at 169 MMT. This year
2019-20, paddy production is set to rise further marginally
by 1.2% to 170.99 MMT. Hence, DORB supplies are seen
increasing by 4.17% YOY.
Last year (2018-19), DORB prices at Khanna market
reached an all-time high of INR 1750 per qtl in Sep'19
despite higher production. DORB is majorly used in cattle
feed, higher prices of maize led to an increase in partial
replacement of it with the former supporting its demand
as well as prices.
Impact of COVID-19 on Soymeal
Production Trend of Major Oil Meals
E-Estimate
ImageSource:TransgraphImageSource:Transgraph
Rabi Maize Output & Apr-Jun avg price INR/qtl
Rabi in Mha AMJ Gulabbagh (INR/qtl)
2014-15 2015-16 2016-17 2017-18 2018-19 2019-20*
1.46 1.47
1.65
1.72
1.59
1.76
1189 1299 1298
1191
1912
1400

15
Not only export of Indian soymeal has hampered but also the domestic demand of soymeal has
also impacted Jan'20 onwards. The spread of COVID-19 in India has hampered the soymeal
demand from the poultry industry.
The demand of soymeal is expected to remain subdued unless sales of poultry products improve
in India. As per seasonality, prices of soymeal remain higher which gradually eases when its
sowing starts during the kharif season. Overall, considering the current scenario in year 2020,
demand of soymeal may remain subdued in coming months due to the impact of COVID-19
spread in India.
Future Outlook- Fundamentals
Oil Meals
Soymeal prices have witnessed a down
trend since the start of Jan '20 due to
increased price disparity of Indian meal in
the global market. Monthly average price
spread between Indian meal with
Argentina soymeal surged up to 150 USD
per MT in Jan'20 compare to the 75 USD
per MT of prior year for the corresponding
period. As a result of increased price of
Indian meal, total export of India soymeal
from India has dropped by 62% YOY till
end of Feb'20 reported at 2.7 lakh tons
compare to 7.26 lakh tons of prior year for
corresponding period. Further, the recent
crisis in poultry industry due to COVID-19
and sharp reduction in chicken related
products sales are likely to affect demand
for soymeal along with its prices
negatively.
On the other hand, with commencement
of mustard crop harvest in next few weeks
and its subsequent crushing would result
in rise of mustard meal supplies at the
domestic market. This would weigh on its
prices.
Cotton seed oil cake prices could improve
in upcoming months due to slowing pace
of arrivals of cotton. More than 65% of
estimated production of cotton or 290 lakh bales of cotton
have arrived in the market till end of Feb'20. Expected fall in
crushing activities and rise in demand from the dairy industry
in the upcoming month is likely to buoy cotton seed oil cake
prices. Similarly, shrinking arrivals pace of groundnut in
Gujarat is likely to support groundnut meal prices in coming
months.
Meanwhile, DORB prices are less likely to fall further as
demand from the cattle feed industry is expected to be firm
amidst higher realization for farmers due to the increase in
milk prices. Though, it would not witness last year record high
levels of (INR 1750 per qtl-Khanna) in absence of any
replacement demand.
Feed Grains
The upcoming rabi feed grain harvests including maize,
sorghum, wheat and barley is estimated to be significantly
higher YOY. Surplus rains during monsoon and post-monsoon
rainfall provided adequate soil moisture and water in
reservoirs which has supported higher acreage under the rabi
grains crop.
The impact of rumours related to COVID-19 and poultry
consumption has adversely impacted end user demand and
subsequently the feed grain sector particularly maize. The
prices of existing kharif maize supplies at major spot markets
have already fallen below INR 1600-1650 per qtl amidst the
demand destruction due to COVID-19 scare.
Overall, upcoming surplus Rabi harvests of maize, sorghum,
wheat and barley and demand destruction due to COVID-19
scare would continue to weigh on the prices of feed grains in
upcoming months.
COMMODITY INR/QTY 12-Mar-19 03-Dec-19 13-Mar-20
YOY change in
%
Change in %
since Dec’19
COTTON CAKE KADI 2115 1930 1874 -11.4% -2.9%
SOY DOC INDORE 3030 3350 2900 -4.3% -13.4%
MUSTARD DOC JAIPUR 1745 2113 1925 10.3% -8.9%
DORB PUNJAB 1140 1250 940 -17.5% -24.8%
BROKEN RICE GGVT 1740 1976 1650 -5.2% -16.5%
WHEAT KOTA 2031 2131 2000 -1.5% -6.2%
JOWAR SOLAPUR 1705 1850 1450 -15.0% -21.6%
MAIZE NIZAMABAD 1935 1905 1685 -12.9% -11.5%
MAIZE GULABBAGH 2059 2242 1804 -12.4% -19.5%
BAJRA DELHI 1875 1895 1625 -13.3% -14.2%
BARLEY JAIPUR 1878 2122 1903 1.3% -10.3%
COPRA OIL CAKE 1900 2000 5.3%
Price Change

16
INDUSTRY THOUGHT Think Grain Think Feed - Volume 6 | Issue 06 | April 2020
Indian Poultry Industry should
Restructure itself
Excess of production in India
approximately 40% surplus, coupled
with compounded impact of COVID 19,
social media bombardment, sentiments
related to chicken and virus attacks,
have made the poultry industry to lose
approximately 15 billion in few weeks
only. It is fairly assumable that when
our trade of live chicken is more than
96% of total production in the year
annually countrywide, industry needs to
restructure itself to combat such unprecedented climb
down. The situation calls for strategic planning to
determine the size of the market and adjust the feed
production accordingly. This is an activity that must be
done “In pack” all companies under a professionally
managed association. Normally in India companies do not
trust each other, therefore hiring a neutral entity such as
an auditing company or auditors/management will
replace their distress. Benchmark information must be
sent to these companies to settle their production in
detail, and must be available with every company. So, the
OP Singh, Huvepharma

17
Though the Union Government issued
an order on April 10 exempting the
fisheries sector from lockdown
guidelines, the fisheries sector in the
state is unable to resume operations
due to the non-availability of workers
and restrictions imposed on
transportation.
The government had exempted
"Operations of the fishing (marine),
aquaculture industry including feeding
and maintenance, harvesting,
processing, packaging, cold chain, sale
and marketing, hatcheries, feed plants,
commercial aquaria, movement of fish
and shrimp products and workers for all
these activities" from the lockdown
advisory, subject to compliance to the
restrictions like social distancing and
proper hygiene practices.
However, the mechanised boats are
unable to resume operations as most of
the workers have returned to their
native places as fishing activities were
stopped.
"Most of the boat workers come from Colachel and
Thoothukudi area in Tamil Nadu and these workers had
returned to their native places before the lockdown was
imposed due to scare of transmission. We can resume
fishing activities only if the workers return. Besides, we
need some proactive measures as the sector has
plunged into crisis due to depletion of fish stocks and
hostile attitude of the Fisheries Department," said All
Kerala Fishing Boat Operators Association president
Joseph Xavier Kalappurackal.
The fish processing industries are also not able to
resume activities due to lockdown restrictions. "As the
mechanised boats are not able to resume operations,
we are unable to source the fish products. Even if they
bring fish, we cannot process shrimp as the peeling
units are not functioning. For exporting the processed
fish, we need to test the samples and obtain export
certification. As all the offices are closed there is
difficulty in getting the consignment tested," said
Seafood Exporters Association of India Kerala region
president Alex K Ninan.
Traditional fishermen are willing to resume fishing
activities but are concerned about selling the catch as
transporting the fish to the markets is a big challenge.
Source: New Indian Express
Kerala's fisheries sector facing issues
due to shortage of workers
company of auditors or association will
be in a condition to estimate future
quantities that the market can absorb “I
am certain this is not the first price
crises and most unfortunately it shall
not be the last”.
Industry must constitute the council of
administration that will approve
budget, listen to monthly analysis by
auditors/association and not according
to individual imaginations. Every player
must be committed to it. I am fairly
aware many feed companies will not
accept this proposal, However, those
companies which do not join together,
are more likely to disappear. We are
very well aware poultry sector will be a
low margin sector where feed
represents more than 70% of our cost
and we do not determine the price of
soya beans or maize. The general rule
predicts that some companies may
disappear and few that survive shall
concentrate the activity. There would be
always fight for glory of growth but the
aim of the companies must be survival.
“Making Money” “Expansion” “profit”
are the denominations of side benefits of survival than
nurturing the industry and cooking the pie together in
order to fight for your piece afterwards.
I am very much aware if majority will not accept the
concept of “Hunting In pack & Defending In pack”, well
then the remaining option “Redo some and wait for few of
them to disappear” , Anyone who has a power of doing
more, cries less, so wait for those that cry less to emerge”.
Getting rid of the excessive unplanned production in
the market.
1. Size the market and establish a figure of eggs and
chicken that can be sold and not “Given Away”
through cries. It gives the excessive stock at the cost
of expanding consumer base by strategizing and
making chicken and eggs available to those who find
difficult to afford our products because of retail price
burdens but do not reduce inventories through
market channels because that will perpetuate losses
and lower prices.
2. Reduction of inefficient laying eggs and breeders
immediately with below average efficiency and
reducing the placements to create judgmental gap
which will bring the situation under control, but as I
said earlier, the united approach is the only answer
and therapy to this crisis. Of course, WALKING DEAD
will not help anyone presently.
INDUSTRYNEWS

ARTICLE
18
Proper Mixing – An essential
step of feed mixing
Introduction
Feed manufacturing consists of series of
steps or processes, in which individual
ingredients are combined into a
homogenous mix, further processed as
per customer's desired requirements
(coarse dairy rations, pellets, flakes, etc.),
and packaged for onward delivery.
The one of the most essential and critical
operations in the process of feed
manufacturing is mixing. Where the
individual ingredients are combined into
their proper ratios and uniformity
distributed throughout the entire mass,
yet it is frequently given little
consideration. Creating a completely
homogeneous blend is the objective in
mixing; if the ingredients are not properly
mixed, then the nutritional quality cannot
be assured.
The mixer performance can be affected by other factors such
as particle size and shape of the ingredients, ingredient
density, static charge, sequence at which ingredients are
added, worn, altered, or broken equipment, improper mixer
adjustment, poor mixer designed, and cleanliness.
Receiving daily ration of nutrients that animal from a feed may
vary from time to time due to a number of reasons. The
sources of variation will probably cause variation in the day-
to-day level of nutrition received by an individual animal. The
nutrient variation in feeds is most likely to occur due to the
following reasons:
a. Variation in the composition or quality of ingredients
from batch to batch or from time to time
b. Poor mixing or segregation after mixing
c. Errors during weighing or proportioning
Poor mixing
In order to confirm that the mixing is done properly, the major
dry ingredients are added first, from largest to smallest. The
last dry ingredients to be added are the minors—composed
Amir Attar, Alireza Abbasipour, Samira Hassanpour - New Millennium Feed Processing Co.
ImageSource:ANDRITZGroup

19
of the premixes, which are usually
vitamins, minerals and other additives.
After all dry ingredients are added and
allowed to mix, the operator proceeds to
add the liquid ingredients.
Understandably, mixing is then one of the
most critical steps in feed manufacturing
process and, if not done correctly, it can
have adverse effects on the nutritional
and physical quality of the finished
product or pellet.
A complete homogeneous mix will
produce uniform pellets. Poor mixing can
have an adverse effect on the pellet
quality. If pelleting aids, such as a binder,
are not added in the correct sequence,
their distribution in the meal will be
inadequate to produce pellets with the
desired hardness or durability. In this item,
excess fines will be produced and the
additive will be lost. The direct impact of
fines will be on costs, as they increase the
shrink and re-process costs in the process.
The fines that are recovered in the process
increase cost because they need to be re-
processed. Most of the time, the fines are
recycled back to the pellet surge bin; however, if excessive
fines are put into the pellet mill, the pellet quality will continue
to degenerate as the fines tend to lose their binding capacity.
Incomplete Mixing
Incomplete mixing occurs when one or more ingredients are
not present in
a feed sample taken at mixer discharge in the same
percentage as the percentage of the ingredients used to
charge the mixer.
Incomplete mixing can often be corrected by adjustments of
mixers or by replacing components that are worn or
otherwise inadequate for the purpose. An example is
adjustment of mixer ribbons to reduce the space between the
ribbons and the mixer shell. Another example is the
replacement of worn or damaged ribbons, paddles, or screw
conveyors. Procedural changes may improve feed mixing.
Factors affecting the ease of mixing a component in the whole
Paddle mixer, Double shafts
Design does not allow complete mixing
Design results in slow mixing
Insufficient mixing time
Worn screw
Electrostatic hang-up
Design does not allow complete mixing
Design results in slow mixing
Overfilling results in a non-mixing layer at top
Insufficient mixing time
Agitator clearance allows a layer of immobile
ingredients next to mixer shell
Agitator design does not move ingredients through-
out mixing area
Worn agitators
Electrostatic hang-up
Vertical mixer
Horizontal mixer
Possible problemsMixer type
Source of incomplete mixing problems

20
Think Grain Think Feed - Volume 6 | Issue 06 | April 2020ARTICLE
composition include the sequence of
compounds and additives inside the
mixer.
Additions of the small volume materials to
part of the protein source early in the mix
cycle allows more time for complete
mixing to occur. Improvement of feed
mixing uniformity is associated with
increased mixing time. Small volume items
such as drug or mineral premixes should
be added directly to the mixer rather than
through an auger system. If added
through an auger, it should be followed
with sufficient corn or protein to flush it
into the mixing chamber.
Loading over or under capacity of
mixer
Once the batch size is a derived, it should
be maintained as a constant. Mixing
performance affected increase and
decrease of batch size from the derived
value will over load or under load the
mixer.
Ensuring proper mixing
Nutritional imbalances can happen if minor ingredients
(vitamins, minerals, antibiotics, pelleting aids and other
additives) are not homogeneously distributed in the mixed
meal. The imbalances can be in both directions—one of
nutrient deficiency if some ingredients are not mixed, and one
of excess or even toxicity (minerals, vitamins, antibiotics) if
ingredients are in excess. Testing at least every 6 months for
ensure suitable mixing quality, is necessary. The mixer test
measures the coefficient of variation (CV) which is the
standard deviation (ó) divided by the mean (µ) multiplied by
100. The mixer is adjusted at different time intervals, and the
one with the least amount of mixing time that is below 10%
CV should be selected. The mixing time can vary with
formulation type. Therefore, it is essential that a mixer test be
achieved for each formula type. Mixer efficiency can be
affected by the amount of accumulation on the paddles and
ribbons. The ingredient physical properties (density, particle
size, hygroscopicity and electrostatic charges) can buildup in
the discharge gates that inhibit them from tightly closing, and
cause wear of the paddles and ribbons. It is consequently
important to ensure that the mixer is kept clean and
appropriately functioning to ensure a homogeneous blend
and optimum pellet quality.
Brande, Denmark-based BioMar has
signed a memorandum of understanding
with leading Vietnamese shrimp post
larvae supplier Viet-Uc Seafood with the
aim of establishing a collaboration on
aquafeed production in Vietnam.
A representative from Viet-Uc confirmed
that the MoU has been signed. BioMar
will become a major shareholder of Viet-
Uc Aqua Feed Company and will be
operator of its feed factory located in the
Mekong Delta province of Ben Tre.
“The partnership with BioMar will help
Viet-Uc, and Vietnam as well, to produce a
'perfect shrimp' – that is, the shrimp must
be completely clean and traceable,” the
representative said, adding that BioMar's
R&D capability in the feed sector will
benefit the long-term development
strategy of the Vietnamese company.
The two companies see a “strong match”
in values, focus, and visions: Viet-Uc
operates the biggest shrimp hatchery in
Vietnam, while BioMar Group is a global
supplier of high-quality aqua feeds based
on extensive R&D and market insights,
BioMar said.
“We believe that a feed partnership with Viet-Uc in Vietnam
will bring important synergies to the feed business as well as
the hatchery and grow-out business of Viet-Uc,” BioMar CEO
Carlos Diaz said in the statement. “Both companies have a
common focus on sustainability, food safety, traceability,
quality, and performance, which we believe will be strong
drivers to strengthen and develop both companies as well as
the aquaculture industry in Vietnam. There is no doubt that
there will be a growing market for high quality feed in
Vietnam.”
BioMar has shrimp feed factories in Ecuador and Costa Rica.
Since 2012, the company has taken part in the development
of feed and technical services for the shrimp industry.
Diaz said he believes the two companies' collaboration, which
aims to produce high-quality post larvae and promote
genetic and nutritional development, is an important
milestone for the shrimp industry in Vietnam.
Last year, Viet-Uc opened a high-tech shrimp farm in Quang
Ninh in northern Vietnam, and it operates eight other
hatchery facilites across the country's southern and central
regions. It sold more than 16 billion post larvae in 2018,
accounting for nearly 27 percent of the total supply of around
60 billion post larvae in Vietnam. But it has experienced a
slowdown in business due to the coronavirus crisis, and is
offering customers significant discounts on post larvae shrimp
in order to encourage sales.
Source: seafoodsource
BioMar to partner with Vietnam firm
for shrimp feed production
INDUSTRYNEWS

MARKET PROJECTION Think Grain Think Feed - Volume 6 | Issue 06 | April 2020
22
Global Poultry Outlook for
Q2 2020: Rabobank
As coronavirus is now expected to
cause a global economic slowdown,
poultry demand could benefit among
the proteins, due to its price
competitiveness.
Although the outlook is still moderately
positive for most markets, the fast-
moving coronavirus is adding
significant uncertainty.
The outlook for global poultry in 2020
will be materially affected by the
current coronavirus pandemic, and the
ongoing African swine fever (ASF)
challenges in the pork industry will
bring additional complexity to global
markets. The experts at Rabobank
expect a further drop in pork
production in Asia this year, which
could lead to potential growth in local
poultry production and international
trade, if rising supply chain challenges
can be managed. As coronavirus is now
expected to cause a global economic
slowdown, poultry demand could
benefit among the proteins, due to its
price competitiveness.
“In terms of markets, we expect more at-home poultry
consumption and higher sales of non-perishable poultry
products. Labor availability and logistics issues, such as
those impacting distribution, will likely affect supply in the
coming months. Coronavirus will also affect the global
supply of poultry inputs (like feed additives and animal
health products), due to disruptions at Chinese and other
suppliers,” according to Nan-Dirk Mulder, Senior Global
Specialist – Animal Protein.
Markets are getting more volatile
The changing economic and market conditions brought
by the coronavirus pandemic will have significant impacts
on global poultry in 2020. Global trade will face more
volatility this year, with both destinations and origins
affected, as well as pricing. Total volumes are likely to be
affected temporarily, and trade should ultimately benefit
from local supply issues related to coronavirus, ASF, and
avian influenza (AI).
The biggest coronavirus-related issues will be potential
shocks in supply and demand driven by quarantine and
logistics issues and temporary changes in consumer
demand towards at-home consumption, non-perishable
products, etc. As this could impact supply and demand, it
has the potential to also impact global poultry markets
and pricing.
Source: Rabobank

23
BioZyme Inc., is excited to announce
Sapience Agribusiness Consulting (SAC), a
management consulting and thought
leadership firm with deep knowledge and
expertise in the Indian subcontinent, is its
newest international partner. The
partnership will allow for precision
prebiotics like Amaferm to be distributed
via SAC's operations throughout India, Sri
Lanka, Bangladesh and Nepal.
“I am very happy with the addition of
Sapience as our distribution partner.
Sapience understands the complex and
diverse markets in the subcontinent and
has deep relationships with feed
manufacturers and farmers. Its leadership
understands the importance of using feed
additives like Amaferm to support
digestive health and performance as this
subcontinent strives to improve the
productivity of their animals and presses
forward toward making protein affordable
and accessible to 22% of the world's
population,” said Volker Altenbokum,
Director of International Business
Development for BioZyme.
Sapience has a robust network and
business partnerships across the Indian
subcontinent and a very respected
leadership team, led by Somu Kumar
Ambat, Managing Partner for Sapience.
Mr. Ambat said, “The relationship with
BioZyme is one that is founded on a
cohesive meeting of the minds and value
systems. The new products that this
relationship brings are a great addition to
our portfolio and places us steadfast
toward our mission of serving the single
largest group of humanity in a region by
giving them access to high quality,
affordable and accessible protein.”
“We are convinced that the market
expertise of Sapience combined with our
great products are the base for mutual
success in this very market. We are excited
to move forward with Sapience to provide
Amaferm to customers in the Indian
subcontinent,” Altenbokum added.
BioZyme, a global company, has been in
business for more than 60 years. With
headquarters in St. Joseph, Mo., USA, the
company reaches a market of customers
throughout the U.S., Canada, South
America, Europe, Asia, Africa and the
Middle East.
BioZyme Inc. partners with an Indian
firm to cater feed and livestock market of
the Indian subcontinent
INDUSTRY NEWS

24
EVENT COVERAGE Think Grain Think Feed - Volume 6 | Issue 06 | April 2020
The coronavirus outbreak and the
consequent lockdown have pushed the
poultry sector of the country into a
crisis with losses projected at INR
22,000-25,000 crore.
Indian Poultry industry suffered heavily,
owing to false information linking
coronavirus to the consumption of
chicken and eggs and subsequently
due to problems in the supply chain
during the lockout period.
Think Grain Think Feed took an
initiative to organize a webinar to
understand the impact of COVID-19 on
Indian Poultry industry with the help of
various industry experts. The event was
organized on 16th April and was
attended by 70+ participants from
across the country.
Global Perspective
Dr Meeta Punjabi Mehta who is presently engaged as an
International consultant with UNFAO shared the global
scenario of Poultry industry during this ongoing COVID-
19 period.
She observed that global Poultry sector has been least
affected due to the COVID-19 pandemic. Though closure
of pubs and restaurants has affected the demand but on
the other side, demand in supermarkets have gone up.
Super market demand outlook somewhere has increased
to 2-3 folds as poultry is easy to cook at home.
“But issues are faced there as well like issues in supply
chain, management at the back end of processing units,
maintenance of the social distance and international
borders, which result in empty shelves with everything
being sold out,” she added.
Understanding the Impact of
COVID-19 on Indian
Poultry Industry – 1st webinar
by BENISON Media

25
She shared her views on border bans,
mentioning that there are very strict
import and export bans which countries
just put in, in a panic mode and these
kinds of blanket import and export
bans have exacerbated the situation. At
FAO, it is suggested to try to keep the
things in flow as normal as possible
that means let there be more educated
and informed decisions when it comes
to closing the borders so that the
situation does not worsen.
“Worldwide economists predict this as a
shock of magnitude as was faced after
the second world war,” she added.
Industry might be having new systems
like e-marketing which be a norm. So,
let be very aware of the changes, and
be prepared for the changes and
address them so that we run successful
businesses.
Discussing the Indian Poultry industry,
she said that the complete value chain
starting from production of maize and
soya to the consumption, there are
shocks from both demand as well
supply side.
“In time of rapid change, the business
school has a tool called Scenario planning, which is to
look at all the possible outcomes and being prepared for
it i.e. looking at the most pessimistic situation and most
optimistic situation and reality will be somewhere in
between, so that the planning is robust in whichever way
the situation turns out,” she suggested.
Indian Poultry Industry in short-term, medium-term
and long-term
Presenting the Indian Poultry Industry, we had Mr KG
Anand who is contributed in the industry for more than
three decades and represents South of India for
Venkateshwara Hatcheries. He mentioned very interesting
facts among the live audience.
“Before COVID-19, Indian poultry industry was doing well
producing about 1.25 lakh crore value of products per
year with a production of about 27-28 crores eggs a day
and 40 crore broiler chicks per month,” he shared.
“As an industry, we opined that the poultry sector has a
healthy growth for the coming decade to meet the protein
needs of 1.3 bn population. Definity this COVID-19
situation has taken Indian poultry industry few years back
as the rumours hit the chicken demand very badly,” he
added.
Before COVID-19 the prices for broiler was about INR 80
per kg and INR 4 for egg the price dropped to almost no
value like INR 6 per kilo and INR 1-1.50 per egg. As a
result, industry loss about INR 25000 crore and it is
unpredictable for coming months.
Mentioning on government support, he observed that
government and industry came together at the time of
crises for consumer awareness, improving consumption to
again gain the consumer confidence. Definitely, now the
consumer fear on linking chicken with corona is on much
lower side.
“The real problem for last 3 weeks is logistics and retail
shops in terms of keeping the shops open for the
consumer. Presently, the logistics issue has been
addressed to a great extent at least to 60% of the country
still However, Northern states like Punjab, Haryana and
Central India are still facing issue in terms of
transportation but we feel it might also be addressed in
coming 1-2 weeks,” he said.
While discussing the consumer demand Mr Anand said
that the real problem is in terms of migrant level because
a large part of consumption is dependent on middle and
lower middle class and also labour who have gone back to
their native places and they might take some time to
come back.
Looking at short-term scenario, he predicted that for 3-4
months production and consumption may adjust because
normally in the summer months, the productivity is not at
optimum level that would result in lower body weight.
Corrections that have happened in last two months in
terms of lesser placements and lesser production due to
non-supply of feed might result in supply demand match.
On medium-term scenario, he said that it remains to be
seen how the market would be afterwards. It is definitely

26
EVENT COVERAGE Think Grain Think Feed - Volume 6 | Issue 06 | April 2020
felt that year 2021 is going to be tough
one. So, industry is in a little worry in
terms of medium-term prospects, but
in long-term there will be some amount
of adjustment to match production and
consumption.
Further insights were shared by Dr
Harsha Shetty who is General Manager
for Sales and Tech support (Parents
Stock) at Venkateshwara Hatcheries. He
stated that poultry industry in India was
the first sector to take the shock of
COVID-19, which observed in the last
week of January itself and by first week
of March every producer just
surrendered to the fate by drowning
the chicks and removing the eggs from
the machine.
He observed that there was a lot of
assurance form the govt. officials.
Slowly, a confidence started building up
and by first week of April, there was a
considerable improvement in terms of
supply chain.
“In the Southern state, there was a lot
of support from the government
agencies to start moving the products.
In a weeks' time after that the situation
reached 50-60% restoration in
normalcy in terms of movement of
poultry products and raw material
which is now up to 70%,” he shared.
Giving information about the other
parts of the country, he said that in the
East Indian there is considerable
improvement, about 60% normalcy has
been reached, central India it is about
30%, Punjab is less than 20%, UP and
Bihar up to 40%.
“In terms of placements, in February
there was about 30% reduction in
placement of chicks and in March less
than 50% placement happened and the
same in April,” he added.
Now another issue is in terms of
reduction of placement of chicks,
because the birds were fed at the most
50% of its daily requirement, there was
almost 500-800 gm reduction in weight
of broilers and in layers older flocks
were culled, mid cycle flocks were
force- molted because of that there is
considerable reduction in table eggs
and feed production is inching towards
normalcy at a slow pace.
“With such present scenario there could
be around 20-25% reduction in total
placement or availability of the birds or eggs for the whole
of the year,” he said.
Strategize to bounce back
Dr Capt. Tanweer Alam is Director - Marketing in Kemin
Industries South Asia, he has been a keen observer of the
consumer need-behavior to fore-sight the consumption
trends. He mentioned this situation to be absolutely
unpredictable and also believed that the best of the
analysis will not be able to comprehend how this situation
is going to be enrolling in future.
He endorsed Dr Meeta's views of Scenario planning i.e. to
find out best case scenario, worst case scenario and
shades in between and then evaluate oneself how well
one is prepared to face those.
The corona has caused more than just disruption in the
market because it is not only caused disruption in the
supply, demand, production or logistics, but the biggest
disruption is on consumer behavior- the lifestyle, the way
of eating, the attitude towards spending, the purchasing
behavior, the driver of making choices, and so many other
things are all set to get disrupted.
He discussed that the positive part is that the situation is
getting normal, the rates are better, demand is coming
and in all probability the recovery is going to be on the
positive side. But that recovery is going to be in a new
order, it could be either stretched U shape recovery or
Sharp V shape recovery which is difficult to predict the
shape of recovery.
He has also been a part of Indian Federation of Animal
Health (INFAH), where it is very loud and clear to consider
this as a passing phase, it just a matter of few months but
what is going to happen after that and how do we prepare
to bounce back then.
He shared very interesting results from various consumer
surveys, based upon which it is observed that the thought
process of general people for social media is changing
and they are becoming indifferent over the negativities
which are coming on social media like the impact of
chicken eating on COVID.
“In March end, a report by a global market research group
IPSOS, said that 73% people in India believe that the
media is exaggerating the news of COVID 19,” he added.
Dr Tanweer predicted that biggest disruption is going to
be in hygienically evaluating the decision of buying
chicken and other non-veg food or meat that doesn't
mean that the unorganized or wet market in India would
evaporate or fade away once lockdown gets over. But to
begin in urban areas there will be sea change in the way
meat is sold.
This emphasizes that the market, which the poultry
industry is associated to, further needs a continued
building of trust and confidence which will be needed to
have the continuity and strengthening of consumption
patterns.
Discussing new trends in brand endorsement, Dr Alam
said that at this moment of time, the consumer is going to
give more credence to a doctor or health advisor or other

28
EVENT COVERAGE
Compound cattle feed is a crucial input
for milk production and the lockdown
due to Covid pandemic has pushed the
cattle feed production into a crisis.
Milk dairies struggling for cattle feed in
the nationwide lockdown to contain the
coronavirus will get help in achieving
their production targets, according to a
plan made by the National Dairy
Development Board (NDDB).
To achieve the targeted milk
production, productivity of dairy
animals needs to be enhanced with
judicious use of available feed
resources and balanced feeding.
Compound cattle feed is a crucial input
for milk production and the lockdown
due to the coronaviurs pandemic has
pushed the cattle feed production into
a crisis.
Hence, using a least cost formulation
(LCF) software, nutrition experts at
NDDB are reformulating by substituting
key raw materials that have irregular
supply during lockdown with local
ingredients to produce cattle feed.
For instance, with ingredients like guar
meal and maize unavailable right now,
the process has suggested replacing
these with cottonseed extraction and
corn gluten which are locally available
and can be sourced.
Dilip Rath, Chairman, NDDB stated that
many cattle feed plants are facing
problems of irregular supply of feed
raw materials and packing ingredients.
Reduced inter-state movement of
trucks as well as labour shortages have
also been reported. With the easing of restrictions on key
industries from April 20 onwards, some relief can be
expected.
Against the backdrop of non-availability of key raw
resources for cattle feed production, NDDB has started
providing reformulation support to cattle feed plants to
meet the cattle feed demand. Rath said that NDDB's
animal nutrition experts have provided support for
reformulating cattle feed for many cattle feed product
lines using LCF software after considering prices/local
availability of regular raw materials as well as
incorporating novel raw ingredients (such as Corn Gluten
Feed) whenever necessary.
NDDB is extending this formulation support to all cattle
feed plants across the country to smoothen the
production process. Apparently, there are 60 in the
cooperative sector producing 3.5 million tonnes of cattle
feed.
Regular use of feed in prescribed quantity keeps animals
healthy, increases milk production and reduce production
costs.
Source: Business Standard
relevant people instead of a celebrity.
“Another perspective is that people,
organizations and brands who have not
responded to the market at this
moment of time by sensibly acting,
they have been punished. Another
survey said that 60% of such brands
have been punished only because of
the feeling in the mind of the people.
Customers are going to look for
empathy and support, 87% people in
India opined to support a brand which is giving a feeling
of sympathy and empathy at this moment of time,” he
added.
The discussion was followed by an interesting round of
Q&A session where the audience clarified their confusions
about the ongoing situation. The retention of more than
95% of the audience proved this to be worth effort.
For further details about this webinar please visit us on
the YouTube channel of BENISON Media.
For further details on future events, you may write to
Covid-19: NDDB reformulates
ingredients for lockdown-hit cattle
feed plants
INDUSTRYNEWS

OPTIMA LIFE SCIENCES PVT. LTD.
1st Floor, 13th State Bank Colony No. 2, Shahu College Road, Opp. Bhagini Nivedita Bank, Parvati, Pune-411009
Ph.: 020 - 2442 0720 | Mob.: 83800 12872 | info@optimalife.in | www.optimalife.in

Think Grain Think Feed - Volume 6 | Issue 06 | April 2020CALENDAR OF EVENTS
30
2020
To list any industry event related to Grain & Feed industry please write us
at info@thinkgrainthinkfeed.co.in
JULY
VICTAM & Animal Health and Nutrition Asia
Date: 9-11 July 2020
Venue: Bangkok International trade and Exhibition
Center (BITEC), Bangkok, Thailand
Email: ashishkala@victam.com
Web: www.victamasia.com
ILDEX Vietnam
Date: 22-24 July 2020
Venue: SECC, HCM, Vietnam
Email: manuel.madani@vnuexhibitions.com
Web: www.ildex-vietnam.com
MAY
Animal Nutrition Conference of Canada
Date: 12-14 May 2020
Venue: Winnipeg, MB - Fairmont Winnipeg, Canada
Email: info@anacan.org
Web: www.animalnutritionconference.ca
VIV Meat & Poultry Russia
Date: 26-28 May 2020
Venue: Crocus Expo International Exhibition Center,
Moscow, Russia
Email: info@meatindustry.ru
Web: www.meatindustry.ru
JUNE
Feed Industry Institute (FII 2020)
Date: 8-11 June 2020
Venue: Hyatt Regency, Milwaukee, WI, United States
Email: ltucker@afia.org
Web: www.afia.org/events/fii-2020
Feeds & Nutrition
Date: 15-19 June 2020
Venue: The Inntel Hotels Zaandam near Amsterdam,
The Netherlands
Email: info@schothorst.nl
Web: www.schothorst.nl
SEPTEMBER
Feed Tech Expo
Date: 4-6 September 2020
Venue: Kingston Event Center, Kurukshetra, HR., India
Email: info@feedtechexpo.com
Web: www.feedtechexpo.com
VIV MEA 2020
Date: 31 Aug - 2 Sep
Venue: Abu-Dhabi National Exhibition Center -
Adnec
Email: viv.mea@vnuexhibitions.com
Web: www.vivmea.nl
AUGUST
Note: Please contact event organizers before planning your schedule to attend it.

Think Grain Think Feed April 2020

Think Grain Think Feed April 2020

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