1. Beginner’s Guide: Pen
A Stellar LinkedIn Summary
Syretta Avent
September 10, 2015
1. Briefly describe who you are, and what you do.
This description should include a condensed version of your mission statement, what you’re
passionate about, what you’re interested in, and a short characterization. Remember, you only
have 2000 characters to tell a story. Examples:
 I am an enterprising Sales Professional with a passion for advertising. I have experience
in B2B & B2C sales, planning, product management, digital marketing, and operations.
 I am an Award-winning marketing associate, with experience in strategic planning, social
media marketing, project management, event planning and public relations.
 Enthusiastic, results-driven recent graduate of the University of Houston, with a Bachelor
of Arts in English. Currently working in Dallas, Texas in Dallas Independent School
District.
2. Give a crisp overview of your backgroundexperience.
Keep descriptions concise. Remember, LinkedIn provides limited space. Use your LinkedIn
platform wisely. Use this particular section to provoke interest and to impel potential employers
to continue reading.
 I have assembled and implemented successful marketing strategies. I spearheaded
advertising campaigns for a large firm.
 I have years of experience in Human Resources, including recruiting, consulting, and
training. Recognized for developing special projects in areas such as: employee rewards,
and implementing fair pay.
3. Emphasize notable success, careerhigh-lights, and career-related
achievements
Here is your opportunity to showcase your accomplishments!
 I implemented an advanced administrative strategy for the Human Resources Department
at Douglass Media Group.
 I developed special projects at Douglass Media Group

2. Lastly….
4. State Intentions Clearly
This may possibly be the most important componentof your LinkedIN page! A
clear statement of intent lets recruiters know exactly what you’re in search of.