Movie 3.3: Defining the Golf Club

1. Defining the Golf Club

2. What is a Golf Club?
Absurd
A golf club is where people play golf

3. What is Shampoo?
Absurd
Shampoo is for washing your hair

4. Shampoo
Cheapest: Fresh Apple £0.15 per 100ml.
Dearest: Anti-Hair Loss: £3.99 per 100 ml.
Dearest = Cheapest x 27
Different products for different markets
Number available on-line September 2017: 436

5. A Golf Club
Does it have:
Different products for different markets
Yes

6. Defining the Golf Club
P
r
o
d
u
c
t
s
M a r k e t s
Course Clubhouse
P
r
o
d
u
c
t
s
M a r k e t s

7. The Markets
Full Young Teams Guest Visitors Societies Corporate Society
P
r
o
d
u
c
t
s
Course
Shop
Professional
Flora & Fauna
Buggies
Tee Sponsor
Event Sponsor
Comment
Defining the Golf Club: The Course
Comment: Build, Hold, Harvest, Divest

8. 200X (£k) 200Y (£k) 200Z (£k) Comment
P
r
o
d
u
c
t
s
Course
Shop
Professional
Buggies
Tee Sponsor
Sponsor
Flora & Fauna
Revenues from the Course
Complete the table

9. The Markets
Full Young Teams House Guest Visitors Societies Corporate Society
P
r
o
d
u
c
t
s
Bar
Restaurant
Lockers
Hobbies
Conference
Weddings etc.
Comment
Defining the Golf Club: The Clubhouse
Comment: Build, Hold, Harvest, Divest

10. 200X (£k) 200X (£k) 200X (£k) Comment
P
r
o
d
u
c
t
s
Bar
Restaurant
Lockers
Hobbies
Conference
Weddings etc.
Comment
Revenues from the Clubhouse
Complete the table

11. 200X (£k) 200Y (£k) 200Z (£k) Comment
P
r
o
d
u
c
t
s
Course
Clubhouse
Total
Course + Clubhouse Revenues
Complete the Table

12. The end