2. Do we think for…Do we think for…
1. Do we think for planning to build KPI based honing down web stats that will tell us how our
business is doing?
2. Do we think for figuring out how we want to do with web analytics based on KPI capturing?
3. Are we thinking for getting traffic to our website and building enquiry funnel and leads?
4. Are we looking forward to encourage visitor / customer to invest more time and have
positive experience?
5. Visibility is creating awareness: Are we looking towards it?
6. Should we think for capturing the need and urgency perceived by the visitor / customer?
7. Should we think for building credibility and trust in visitors and customers mind?
8. Are we looking forward to understand visitors psychology and consumer buying behavior?
9. Are we looking forward to new ways of finding customer to winning and keeping them?
10. Customer education: Are we looking forward to it?
11. Can we think for designing our offering around the customers need?
12. Shall we emphasize on being a differentiator?
13. Do we think for conveying our product capability and performance through our site?
14. Shall we think for focusing on consumer or on competition as-well?
15. Are we thinking to present a clean, structure and focused information to our visitor /
customer and avoid information cluttering?
3. Contd - Do we think for…Contd - Do we think for…
16. Are we thinking to avoid a negative visitor / customer experience?
17. Do we think to build the investigation pulse in visitors / customers mind?
18. Are we planning to create motivational points in visitors / customers to take action?
19. Shall we think for bringing the visitor from Home page to the RFI page?
20. Shall we think to reduce the over use of technology (Flash, too many graphics)?
21. Shall we think for having a simple and clean presentation?
22. Should we look for creating interest in visitors mind to participate in discussion?
23. Are we looking forward to maximize and exploit email marketing strategy?
24. Shall we think in the same line for Article marketing strategy?
25. BLOGGING – are we looking forward?
26. Are we thinking to integrate & optimize the SEO, SEM and SES?
4. Customer / visitors psychologyCustomer / visitors psychology
Even if we have a superior product or
service, the customer may not have the
time & resource to find out.
Market Share, Unlike Body Weight, Is VeryMarket Share, Unlike Body Weight, Is Very
Difficult to Gain and Very Easy to LoseDifficult to Gain and Very Easy to Lose
The Customer Does Not Have to See
Things From Our Point of View
5. CONCEPT: Finding to Winning to KeepingCONCEPT: Finding to Winning to Keeping
Visitor / customerVisitor / customer
SEOSEO
Building credibilityBuilding credibility
& trust& trust
Leads toLeads to
investigationinvestigation
InvestmentInvestment
AnalyzerAnalyzer
RFIRFI
Something that must
prompt to read the page &
click through the pages.
SEMSEM
SESSES
eMaileMail
marketingmarketing
ArticleArticle
MarketingMarketing
BLOGBLOG
MarketingMarketing
FindingFinding
WinningWinning
KeepingKeeping CloseClose
InboundInbound
linklink
DiscussionDiscussion
forumforum
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