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UIMS
Behroz Ali Rizvi

Najam Javaid

Mba 4th marketing
Channel management
To be the recognized leading
nutrition, health and wellness
company in the world
Number one nutritious company of Pakistan
Leading FMCG company around the world as
well as in Pakistan
Aims to be proactive innovation and re
innovate the culture
To dwell in to the life of people & consumers
Best & quality brand in Pakistan
Health & hygiene
Meet individuals taste
Maintain quality as they have perceived in market
Adaptive promotional campaigns
CBM
AM

RM
TM
BDE
Simplified & effective distribution
network

Continuous improvement to deliver
products at best of their time
Accurate quantities, timely at right
cost
Make sure the availability in every
area
Dairy Powder
Ready To Drink
Nestle
Professional
Bilal Traders

Qureshi Traders
Nestle
Distributors
Customers
Nestle
Consumer
Market
All SKU’s

2155 intermediaries

North outstation
Sifa
sales

450
Bilal trader

1900
Ultimate
network

1500
Azfar
Agency

400
Nestle
Distributor
Whole sellers

Retailers
Customers
Qureshi Distribution
Pro movers

Nestle pure life
19 Litres
Nestle
Distributors
Customers
No special
policy
Price
control

RM
Surprise visits

Back checking
Improve back checking
Evaluation mechanism for salesmen
Ethics needed for distributors

Professional environment

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Channel Management of nestle