Comfort Revolution Visual Identity & Brand Direction
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The document presents three brand direction options for a comfort brand that includes inspiration boards, logos and variations, typefaces, color palettes, and sample advertising examples demonstrating the visual language for each option. Logos, typefaces, and color palettes are shown to establish the key visual identity elements, while advertising examples show how these elements could be combined to appeal to the target audience.
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Comfort Revolution Visual Identity & Brand Direction
- 1. COMFORT REVOLUTION VISUAL IDENTITY & BRAND DIRECTION ROUND 1OCTOBER 15, 2019
- 2. BRAND DIRECTION NUMBER ONE SECTION ONEBRAND DIRECTION & VISUAL IDENTITY
- 3. 3 01 BRAND DIRECTION & VISUAL IDENTITY BRAND DIRECTION NUMBER ONE INSPIRATION BOARD
- 4. 4 01 BRAND DIRECTION & VISUAL IDENTITY SECTION ONE LOGO For Placement Only. Experatem doles essimustiam solorem sitibus. Ro molore audanto tatquis samusaes ressunt ipsuntiatem. Bis provitaectem iderumquatur maximillam ea volest es molore. PRIMARY LOGO
- 5. 5 01 BRAND DIRECTION & VISUAL IDENTITY SECTION ONE LOGO Variations of our primary logo extend our brand for further usage in marketing materials. These variations allow the Court Square brand to adapt to different applications and environments. SECONDARY LOGOS/VARIATIONS for ordinary people with extraordinary dreams.
- 6. 6 02 BRAND DIRECTION & VISUAL IDENTITY SECTION TWO TYPOGRAPHY For Placement Only. Experatem doles essimustiam solorem sitibus. Ro molore audantov. TT Commons Bold abcdefghijklmn opqrstuvwxyz ABC ABC ABC TT Commons Medium abcdefghijklmn opqrstuvwxyz TT Commons Light abcdefghijklmn opqrstuvwxyz BRAND TYPEFACES
- 7. 7 03 BRAND DIRECTION & VISUAL IDENTITY SECTION THREE COLOR For Placement Only. Experatem doles essimustiam solorem sitibus. Ro molore audantov. BRAND PALETTE PRIMARY SECONDARY CMYK:76/42/00/71 RGB: 18/43/74 HEX: 122B4A CMYK:61/01/19/00 RGB: 84/194/207 HEX: 54C2CF CMYK:71/65/64/71 RGB: 36/36/36 HEX: 242424 CMYK:85/06/00/18 RGB: 150/212/255 HEX: 96D4FF CMYK:02/74/54/02 RGB: 237/105/102 HEX: ED6966 CMYK:17/12/12/00 RGB: 209/211/213 HEX: D1D3D5
- 8. 8 04 BRAND DIRECTION & VISUAL IDENTITY SECTION FOUR VISUAL LANGUAGE Once we combine our visual elements, logo, colors, pattern, type, and image - we can create the brands visual language and how it might appeal to our target audience. ADVERTISING EXAMPLE self-care while you sleep. self-care while you sleep. Chic sleep: it’s a movement. This innovative bedding provieds a nightly dose of health and wellness, promoting self-care while you sleep. explore our collection explore our collection
- 9. BRAND DIRECTION NUMBER TWO ROUND 1BRAND DIRECTION & VISUAL IDENTITY
- 10. 10 01 BRAND DIRECTION & VISUAL IDENTITY BRAND DIRECTION NUMBER TWO INSPIRATION BOARD
- 11. 11 01 BRAND DIRECTION & VISUAL IDENTITY SECTION ONE LOGO For Placement Only. Experatem doles essimustiam solorem sitibus. Ro molore audanto tatquis samusaes ressunt ipsuntiatem. Bis provitaectem iderumquatur maximillam ea volest es molore. PRIMARY LOGO
- 12. 12 01 BRAND DIRECTION & VISUAL IDENTITY SECTION ONE LOGO Variations of our primary logo extend our brand for further usage in marketing materials. These variations allow the Court Square brand to adapt to different applications and environments. SECONDARY LOGOS/VARIATIONS
- 13. 13 02 BRAND DIRECTION & VISUAL IDENTITY SECTION TWO TYPOGRAPHY For Placement Only. Experatem doles essimustiam solorem sitibus. Ro molore audantov. Sofia Bold abcdefghijklmn opqrstuvwxyz ABC ABC ABC Sofia Medium abcdefghijklmn opqrstuvwxyz Sofia Light abcdefghijklmn opqrstuvwxyz BRAND TYPEFACES
- 14. 14 03 BRAND DIRECTION & VISUAL IDENTITY SECTION THREE COLOR For Placement Only. Experatem doles essimustiam solorem sitibus. Ro molore audantov. BRAND PALETTE PRIMARY CMYK:93/100/26/44 RGB: 38/0/77 HEX: 26004D CMYK:61/01/19/00 RGB: 84/194/207 HEX: 54C2CF CMYK:71/65/64/71 RGB: 36/36/36 HEX: 242424 CMYK:36/05/00/00 RGB: 150/212/255 HEX: 96D4FF CMYK:02/74/54/02 RGB: 237/105/102 HEX: ED6966 CMYK:17/12/12/00 RGB: 209/211/213 HEX: D1D3D5 SECONDARY
- 15. 15 04 BRAND DIRECTION & VISUAL IDENTITY SECTION FOUR VISUAL LANGUAGE Once we combine our visual elements, logo, colors, pattern, type, and image - we can create the brands visual language and how it might appeal to our target audience. ADVERTISING EXAMPLE Self-care while you sleep. Self-care while you sleep. Chic sleep: it’s a movement. This innovative bedding provieds a nightly dose of health and wellness, promoting self-care while you sleep. EXPLORE OUR COLLECTION EXPLORE OUR COLLECTION
- 16. BRAND DIRECTION NUMBER THREE ROUND 1BRAND DIRECTION & VISUAL IDENTITY
- 17. 17 01 BRAND DIRECTION & VISUAL IDENTITY BRAND DIRECTION NUMBER TWO INSPIRATION BOARD
- 18. 18 01 BRAND DIRECTION & VISUAL IDENTITY SECTION ONE LOGO For Placement Only. Experatem doles essimustiam solorem sitibus. Ro molore audanto tatquis samusaes ressunt ipsuntiatem. Bis provitaectem iderumquatur maximillam ea volest es molore. PRIMARY LOGO
- 19. 19 01 BRAND DIRECTION & VISUAL IDENTITY SECTION ONE LOGO Variations of our primary logo extend our brand for further usage in marketing materials. These variations allow the Court Square brand to adapt to different applications and environments. SECONDARY LOGOS/VARIATIONS
- 20. 20 02 BRAND DIRECTION & VISUAL IDENTITY SECTION TWO TYPOGRAPHY For Placement Only. Experatem doles essimustiam solorem sitibus. Ro molore audantov. Suprema Bold abcdefghijklmn opqrstuvwxyz ABC ABC ABC Suprema Regular abcdefghijklmn opqrstuvwxyz Suprema Light abcdefghijklmn opqrstuvwxyz BRAND TYPEFACES
- 21. 21 03 BRAND DIRECTION & VISUAL IDENTITY SECTION THREE COLOR For Placement Only. Experatem doles essimustiam solorem sitibus. Ro molore audantov. BRAND PALETTE PRIMARY SECONDARY CMYK:93/100/26/44 RGB: 38/0/77 HEX: 26004D CMYK:61/01/19/00 RGB: 84/194/207 HEX: 54C2CF CMYK:71/65/64/71 RGB: 36/36/36 HEX: 242424 CMYK:36/05/00/00 RGB: 150/212/255 HEX: 96D4FF CMYK:02/74/54/02 RGB: 237/105/102 HEX: ED6966 CMYK:17/12/12/00 RGB: 209/211/213 HEX: D1D3D5
- 22. 22 04 BRAND DIRECTION & VISUAL IDENTITY SECTION FOUR VISUAL LANGUAGE Once we combine our visual elements, logo, colors, pattern, type, and image - we can create the brands visual language and how it might appeal to our target audience. ADVERTISING EXAMPLE self-care while you sleep. self-care while you sleep. Chic sleep: it’s a movement. This innovative bedding provieds a nightly dose of health and wellness, promoting self-care while you sleep. EXPLORE OUR COLLECTION EXPLORE OUR COLLECTION
- 23. THANK YOU! 10.15.19BRAND DIRECTION & VISUAL IDENTITY