Your Business: Before and After Mobile Marketing
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Learn how mobile marketing compares with traditional old school marketing tools such as email blasts. See how mobile marketing stacks up against email blast when dealing with typical promotion scenarios such as new product/service launch, clearance/excess inventory, offering gift card/store credits, etc.
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Your Business: Before and After Mobile Marketing
- 18. New Product Launch! Letâs Email blast next Tuesday! Wait, what time should we send the blast? 18
- 24. Feature Comparison SMS vs. MMS Feature SMS MMS Characters 160 N/A Image / Video NO YES Branding OK GREAT Conversion Rate GOOD GREAT COST ¢1-5 ¢8-9 24
- 25. MMS Advantages ⢠15% Higher Click Through Rate than SMS ⢠20% less likely to unsubscribe ⢠4x more likely to be shared on social media ⢠A picture is worth a thousand words! 25
- 27. Sample ROI Calculation (Assuming 10 cents per MMS message) List Size 1000 -$100/mms Average Sale $50.00 Discount Rate 15% -$7.5/sale Conversion Rate 20% 200 Total Cost $1,600 Net Income $8,400 Effective Discount 16% 27
- 32. NEW PRODUCT / SERVICE LAUNCH BEFORE AFTER EMAIL BLAST SMS / MMS OPEN RATE < 28% OPEN RATE ~ 100% CTR RATE < 5% CTR RATE > 20% LARGE LIST NEEDED SMALL LIST OK 32
- 37. Scenario III: Store Credit / Gift Card ⢠Each gift card has the potential to bring a new customer (receiver) to your business ⢠Two out of three gift card receivers spend nearly 40% more than the gift cardâs value ⢠Generate income in advance of sale GIFT CARDS ARE AWESOME PROMOTIONAL + REVENUE TOOLS 37
- 46. Switch2Local vs. Competitors Feature Switch2Local Competitors Professional Design Templates Customizable with Image and Logo You supply design Keywords Unlimited First-come-first-serve Dedicated Number Shared short code Full Service Solution Self Service (SaaS) App or Web Web 46
- 47. Switch2Local Offers Full-Service â this is great for trying out the platform with very little resource investment Self-Service SaaS â you are in full control of everything for a low monthly subscription fee. Cancel at any time! Letâs look at the Full-Service offer 47
- 48. Download Full Service Benefits Here is how full service works: Your Mobile Campaign Your Customer List Our Team+ = Training Commitment 48
- 49. How Full Service Works What does our team do? Imports Your List Creates Promotion Sends Test Messages Schedule Campaign Imports Your List We can import from: 49
- 50. How Full Service Works What does our team do? Imports Your List Creates Promotion Sends Test Messages Schedule Campaign Creates Promotion 50
- 51. How Full Service Works What does our team do? Imports Your List Creates Promotion Sends Test Messages Schedule Campaign Sends Test Messages 51
- 52. How Full Service Works What does our team do? Imports Your List Creates Promotion Sends Test Messages Schedule CampaignSchedule Campaign MONDAY-FRIDAY 8AM-5PM PDT EXCLUDING HOLIDAYS 52
- 53. Self-Service Key Features ⢠Best suited for on-the-go business owners ⢠Your smartphone becomes your mobile marketing command center! ⢠Manage all aspects of your mobile marketing on the smartphone! ⢠Create. Launch. Reap Rewards. SIMPLE & POWERFUL 53
- 55. Self-Service Key Features Creating a promotion takes literally five minutes or less! SIMPLE & POWERFUL 55
- 56. Self-Service Key Features Automatic Lists save you time! We automatically create lists, like who received your promotions, who redeemed them, who fetched them from your website or email and even top customers! You simply focus on retargeting!!! SIMPLE & POWERFUL 56
- 57. Self-Service Key Features Powerful segmentations! Create custom polls and use results to create highly- targeted promotion campaigns SIMPLE & POWERFUL 57
- 58. Self-Service Key Features When you attach a poll to a promotion, your customers can give you info that you can use to retarget them just like the pros! SIMPLE & POWERFUL 58
- 61. How it works? Next, we create a SIGN UP PROMOTION for your company TEXT âJOINâ TO <NUMBER> 61
- 65. KEY FEATURES KEY FEATURES ⢠Hundreds of message templates ⢠Fully customizable with your product image / logo ⢠Custom Segmentation ⢠Automatic Lists ⢠Ask questions using POLLs ⢠Retarget past lists ⢠Analytics ⢠Built-in Loyalty Program ⢠Export / Import Lists 65