Welcome to Swine On A Vine -- the mouth-watering replacement for plain old lamb kebabs! Follow us on Twitter for where we'll be next! @SwineOnAVine

1. Swine On A Vine
Stanford Technology Venture Class
April 2012
Kathryn Gorges
Raymond St. Martin

2. Swine On A Vine
Get rid of lamb – Our Pork Kebabs are so good you’ll follow us anywhere!

3. Pork Kebabs – tastier, more popular
 Initial investment
 Truck: $13,000
 Insurance, licenses:
 Food handling $165
 Bus license: $750
 Wholesale: $150
 Co-op kitchen:
$1,500/month
 Gas: $550/month
 Food supplies: $300/day

4. Rotating Menu
 Hawaiian: Teryiaki
w/Pineapples
 Adobo: Philipino style
w/passion fruit
 BBQ: Slow-cooked
w/Baby Ray’s and corn
on the cob on every tip
 Dry Rub: Served with
corn on the cob on the
top

5. Target Market
 Emeryville by Pixar
(Monday)
 San Leandro
Warehouses
(Tuesday)
 Oakland, Lakeshore
(Wednesday)
 SF, SOMA (Thursday)
 SF, Potrero by Zynga
(Friday)

6. Marketing
 Free coupons to
Twitters largest
influencers
 Direct calls and emails
to admins in targeted
offices
 Flyers 2 weeks before
launch
 $500

7. References
 Truck
 http://sfbay.craigslist.org/eby/cto/29497
26017.html
 Co-op kitchen
 http://eastbay.citysearch.com/profile/10
17694/emeryville_ca/co_op_kitchens.ht
ml