Repeat customers are responsible for more than 40% of a store’s annual revenue, and retention strategies are the perfect way to get the most out of these amazing shoppers. But did you know they’re worth so much more than that?
19. Resources Cited:
Adobe
The ROI from Marketing to Existing Online Customers
(Whitepaper)
SumAll
The Importance of Repeat Customers (Blog Post)
MarketWired
Luxury Client Experience Board Reveals How Successful
Sales Teams Turn First-Time Shoppers into Long-Term
Clients (Article)
Smart Insights
Ecommerce conversion rates (Blog Post)
BigCommerce
The 3 Most Important eCommerce Benchmarks and How
You Can Crush Them (Blog Post)
Bain & Company
The Value of Online Customer Loyalty And how you can
capture it (Whitepaper)