1. PRESENTED BY :-
Rabindra Saha
Mohit Nagal
Swarnima Gaur
Ankur Agrawal
2. The process of
DEFINING and
SUBDIVIDING a large
Homogenous market
into clearly
identifiable
segments having
similar NEEDS
WANTS or DEMAND
3. To capture a particular category or set of
market more effectively & efficiently
To divide the load of target amongst the
work force
To focus on the test and preference related to
the customer of a particular segment
6. —Urban / Rural : Accordingly, marketing
strategies must be designed depending upon
their likes, dislikes, moods, preferences,
fashions and buying habits.
—Locality : There are differences in terms of
buying patterns of people residing at Parel
and Parle, within a city like Mumbai.