Project on Brand Management

1. Presented By –
Swagata Biswas
PGP31059
IIM Lucknow

2. • Movie theatres came into existence in early
19th Century
• They became popular mean of
entertainment.

3. What !! Movie!!!
I don’t have any time to watch a movie in the theatre

15. Where is
my free
streaming!!
Where is
my free
streaming!!
Quikster!!
Conveni-
ence
Conveni-
ence
Quikster!!
Netflix!
Conveni-
ence
Netflix!
Netflix!

20. POST 2011

21. GROWTH AFTER 2011

23. *
Evolution of Movie Entertainment
How NETFLIX grew throughout the
years
Why it is important to preserve core
values?

24. Thank You
For Enjoying The Show
on
- Swagata Biswas

25. Created by Swagata Biswas, IIM Lucknow,
for Brand Management Course by
Prof. Sameer Mathur, IIM Lucknow.