2. IDENTIFY THE PERSONALITIES
AND LOGOS
He tried a variety of jobs before settling on
being a milkshake-mixer salesman ?
• Hint 1) A visit to a small restaurant in San
Bernardino, California, inspired him to
establish a fast food chain that later became
world-famous.
• Hint 2) Quality, Service, Cleanliness, and
Value were the four pillars on which he built
his company.
3. At the age of 13, he formed the Lakeside
Programmers Group with some school friends.
• Hint 1) In 1977, he dropped out of Harvard to set
up a small computer software company with his
friend.
• Hint 2) His charitable foundation had donated
over US$300 million to deal with global health
challenges like AIDS, and improve computer
education in developing countries.
4. In 1974, he took a job with Atari.
• Hint 1) In 1985, he was removed from the
computer company he had co-founded.
•
Hint 2) He returned to the company in 1998
and successfully turned it around with focus on
digital music players and online music store.
5. • At age of 27, he borrowed US$ 20,000 from his
father-in-law and bought his first store in
Newport, Arkansas.
• Hints:
Hint 1) He got a pilot license in 1953 and used
to fly from one store to another to oversee the
operations of his growing chain of retail stores.
Hint 2) In 1991, his company became the largest
retailer in the US.
6. • His first book, “The End of the Economic
Man” was published in 1939.
• Hint 1) He spent over 18 months interviewing
senior management at General Motors which
resulted in the publication of his bestselling
book, “The Concept of the Corporation” in
1946.
Hint 2) 3) In 1994, he was appointed as
Godkin Lecturer at Harvard University.
7. • At 16, he went to work as an engineer for
James Flower & Co. in Detroit.
• Hint 1) His first prototype automobile called the
‘Quadricycle‘ was built in his garden shed.
• Hint 2) He is widely credited to have
revolutionized the automobile manufacturing
industry with introduction of the mass-
production assembly line system.
8. • Though he was the heir to his family's rice
wine brewing business, he decided to
pursue his interest in consumer electronics
and was the co-founder of the Tokyo
Tshushin Kyogu company.
• Hint 1) His company's first product was a specialized
rice cooker, later followed by tape recorders and
transistor radios.
• Hint 2) In 1958, he pushed for changing the company
name ‘Tokyo Tshushin Kyoguto a shorter name that
could be easily recognizable the world over.
9. At school, he used to write computer
programs for the school library to print out
catalogue cards.
• Hint 1) He co-founded a software company
called Ink Development Corporation, which
was later renamed as eShop. This company
was bought by Microsoft in 1996.
• Hint 2) He set up an online auction website as
a hobby, having got the idea during a
conversation with his fiancée, who was an avid
collector of Pez Dispensers.
