An overview of the working and organization of The Coca Cola Company along with its relation with India.

1. Name: Suyash Mulbagal
PRN: 16030141047
Subject: PPM -IT
The Coca-Cola Company
Introduction:
Coca-Cola (often referred to simply as Coke) is a carbonated soft drink produced by The Coca-
Cola Company of Atlanta, Georgia. Originally intended as a patent medicine, it was invented in
the late 19th century by John Pemberton.
Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led
Coke to its dominance of the world soft-drink market throughout the 20th century. The name
refers to two of its original ingredients: kola nuts, a source of caffeine, and coca leaves. The
current formula of Coca-Cola remains a trade secret, although a variety of reported recipes and
experimental recreations have been published.
The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout
the world. The bottlers, who hold exclusive territory contracts with the company, produce the
finished product in cans and bottles from the concentrate, in combination with filtered water and
sweeteners. A typical 12 oz (355 ml) can contains 38g of sugar (usually in the form of HFCS).
The bottlers then sell, distribute and merchandise Coca-Cola to retail stores, restaurants and
vending machines. The Coca-Cola Company also sells concentrate for soda fountains to major
restaurants and food service distributors.
The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand
name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola,
Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special
versions with lemon, lime, or coffee. In 2013, Coke products could be found in over 200
countries worldwide, with consumers downing more than 1.8 billion company beverage servings
each day.
Based on Interbrand's best global brand study of 2015, Coca-Cola was the world's third most
valuable brand.

2. Global Structure:
Coca-Cola is “Tall” in terms of organizational complexity. Coca-Cola is controlled through a vertical
hierarchy, with decision-making authority residing with the company’s upper management. Daily and
routine decisions are made by the line managers at the middle level.
Coca-Cola has more than 700,000 system employees, including their bottling partners. The company’s
operations reach over 200 countries worldwide, with six geographic operating segments. Coca-Cola’s
head office is responsible for providing the company with an overall direction and support to the regional
structure. The company’s Executive Committee makes key strategic decisions for the company. The
Chair of the Executive Committee acts as a figurehead for the company and chairs the board meetings. He
is also the CEO and is the senior decision maker.
Each division of the company has a marketing manager, public affairs director, finance director, etc.
When one of these divisions is planning to do something, an advertising campaign for example, the
division has to communicate with their superiors to get approval. Since the company’s hierarchy is so tall,
communication has to travel back to corporate headquarters in the U.S, where the Executive Committee
has the final decision making power for activities the divisions have proposed. Below is an organizational
chart of the company.

3. Coca-Cola is as an ethnocentric MNC because its domestic operations are very similar to its
international operations. Regardless of the country or region, Coca-Cola operates the same way
and sells the same brand and type of soft drink. The company has tight control over its operations
from head office.
Organizational goals
Coca-Cola is both effective and efficient, as they have made it their objective to succeed in these areas.
Coca-Cola is more focused on efficiency than effectiveness, but they still achieve in both. Regardless of
what they specialize in, their organizational goal is to maximize profits for shareholders by selling Coca-
Cola products worldwide to a wide range of customers. They are able to do this by having a very
vertically hierarchical organization that allows them to take advantage of a low cost strategy, limiting
expenses and increasing revenues.
Company Leadership – Parent Country (USA):
Muhtar Kent
Chairman & Chief Executive Officer (CEO)
Coca-Cola Global
Ahmet Muhtar Kent (born 1952) is a Turkish-American business executive. He is the chairman and
chief executive officer of The Coca-Cola Company. He was appointed to the position of chief executive
officer of the company in 2008 and became chairman of the board in 2009.
Muhtar Kent was born in 1952 in New York City, where his father, Necdet Kent, was the consul-general
of Turkey. After completing high school at Tarsus American Collegein Mersin, Turkey in 1971, Muhtar

4. Kent went to the United Kingdom to study at the University of Hull. Subsequently, he earned his MBA
degree at Cass Business School, London.
Operations Leadership
James Quincey
President and Chief Operating Officer
 Asia Pacific Group – John Murphy (President)
 Europe, Middle East and Africa Group – Brian J. Smith (President)
 Latin America Group – Alfredo Rivera (President)
 North America Group – J. Alexander M. Douglas (President)
 Bottling Investments Group – Irial Finan
Senior Leadership
Muhtar Kent- Chairman of the Board of Directors and Chief Executive Officer
James Quincey - President and Chief Operating Officer
Marcos de Quinto - Executive Vice President and Chief Marketing Officer

5. J. Alexander M. Douglas, Jr. - Executive Vice President and President, Coca-Cola North
America
Ceree Eberly - Senior Vice President and Chief People Officer
Irial Finan - Executive Vice President and President, Bottling Investments Group
Bernhard Goepelt - Senior Vice President, General Counsel and Chief Legal Counsel
Julie Hamilton - Senior Vice President, Chief Customer and Commercial Leadership Officer
Brent Hastie - Senior Vice President, Strategy and Planning
Ed Hays - Senior Vice President, Chief Technical Officer
Clyde C. Tuggle - Senior Vice President and Chief Public Affairs and Communications Officer
Kathy N. Waller - Executive Vice President and Chief Financial Officer
Craig Williams - Senior Vice President and President, The McDonald's Division
Vice Presidents
Harry L. Anderson - Senior Vice President, Global Business Services
Rudy M. Beserra - Latin Affairs
Robert J. Jordan, Jr. - General Tax Counsel
Timothy K. Leveridge - Investor Relations Officer

6. Larry M. Mark - Controller
Robin Moore - Chief, Internal Audit
Christopher P. Nolan - Corporate Treasurer
Beatriz Perez - Chief Sustainability Officer
Helen Smith Price - Vice President, Global Community Affairs & President, The Coca-Cola
Foundation
Nancy Quan - Global Research and Development (R&D) Officer
Christine Quinn - Director, Flavor Ingredient Supply
Marie D. Quintero-Johnson - Director, Mergers and Acquisitions
Mark Randazza - Assistant Controller
Ann T. Taylor - Global Business Services
Wamwari Waichungo - Scientific and Regulatory Affairs
Jos Wellekens - Chief Quality, Safety and Sustainable Operations Officer
Board of Directors (BoD)
Herbert A. Allen - President, Chief Executive Officer and Director, Allen & Company
Incorporated

7. Ronald W. Allen - Former Chairman of the Board, President and Chief Executive Officer,
Aaron’s Inc. and Delta Airlines, Inc.
Marc Bolland - Former Chief Executive Officer and Director, Marks & Spencer Group plc
Ana Botín - Executive Chairman, Banco Santander, S.A.
Howard G. Buffett - President, Buffett Farms; Chairman and Chief Executive Officer, Howard
G. Buffett Foundation
Richard M. Daley - Executive Chairman, Tur Partners LLC; Of Counsel, Katten Muchin
Rosenman LLP
Barry Diller - Chairman of the Board and Senior Executive, IAC/InterActiveCorp and Expedia,
Inc.
Helene D. Gayle - Chief Executive Officer, McKinsey Social Initiative
Evan G. Greenberg - Chairman and Chief Executive Officer, Chubb Limited
Alexis M. Herman - Chair and Chief Executive Officer, New Ventures LLC
Muhtar Kent - Chairman of the Board and Chief Executive Officer, The Coca-Cola Company
Bobby Kotick - President, Chief Executive Officer and Director, Activision Blizzard, Inc.
Maria Elena Lagomasino - Chief Executive Officer and Managing Partner, WE Family Offices
Sam Nunn - Co-Chairman and Chief Executive Officer, Nuclear Threat Initiative (NTI)
David B. Weinberg - Chairman of the Board and Chief Executive Officer, Judd Enterprises, Inc.

8. Senior Leadership Team – Child Country (India):
Venkatesh Kini
President
Coca-Cola India & South West Asia
Venkatesh Kini has over 25 years of Sales, Marketing & General Management experience in
India, USA & in Global roles, of which 15 have been with The Cola-Cola Company. He is
currently the President of Coca-Cola India & South West Asia Business Unit, with responsibility
for all Business Unit Operations and functional leadership. He was the Deputy President of the
Business Unit till 2013.
Prior to his role as the Deputy Business President, he was the Vice President of Global
Marketing for Juice, where he led the global design & rollout of the Minute Maid master brand
and helped create 3 Billion Dollar brands. From 2006 to 2009 he was Vice President Marketing
for The Coca-Cola Company in India and South West Asia, a member of the team that
successfully turned around Coke's India business.
He has also managed marketing for Coke's global bottled water business and the Sparkling
flavors business for Coca-Cola North America. Before joining Coca-Cola, Venkatesh worked at
Asian Paints and ITC, two of India's most respected companies.
Venkatesh obtained a BA in Economics from Delhi University and an MBA from the Indian
Institute of Management in Ahmedabad, India.

9. Diagram of Senior Leadership (India)
This view shows the names and departments of the key leaders for different business functions
(such as Finance, HR, Technical etc) in the Coca-Cola India division. The Executive
Administrative Assistant position to the President is simply his personal secretary who is
responsible for activities such as clerical tasks, making phone calls, setting up business meetings
and more.

10. Working Relation (Between USA & India):
Coca-Cola India, is one of the country’s leading beverage companies, offering a range of
healthy, safe, high quality, refreshing beverage options to consumers. Over the last 23 years, ever
since its re-entry in 1993, the company has gone on to establish an unmatched portfolio of
beverages; refreshing consumers with its leading beverage brands like Coca-Cola, Coca-Cola
Zero, Diet Coke, Thums Up, Fanta, Fanta Green Mango, Limca, Sprite, Sprite Zero, VIO
Flavored Milk, Maaza, Minute Maid range of juices, Georgia and Georgia Gold range of hot and
cold tea and coffee options, Kinley and Bonaqua packaged drinking water, Kinley Club Soda and
BURN energy drink. The Company along with its bottling partners, through a strong network of
over 2.6 million retail outlets, touches the lives of millions of consumers. Its brands are some of
the most preferred and most sold beverages in the country.
Entities comprising the Coca-Cola System in India are presented below.
Type of Relation – Subsidiary
In India, the Coca-Cola system comprises of a wholly owned subsidiary of The Coca-Cola
Company namely Coca-Cola India Pvt Ltd which manufactures and sells concentrate and
beverage bases and powdered beverage mixes, a Company-owned bottling entity, namely,
Hindustan Coca-Cola Beverages Pvt Ltd; thirteen licensed bottling partners of The Coca-Cola
Company, who are authorized to prepare, package, sell and distribute beverages under certain

11. specified trademarks of The Coca-Cola Company; and an extensive distribution system
comprising of our customers, distributors and retailers.
Coca-Cola India Private Limited sells concentrate and beverage bases to authorized bottlers who
are authorized to use these to produce our portfolio of beverages. These authorized bottlers
independently develop local markets and distribute beverages to grocers, small retailers,
supermarkets, restaurants and numerous other businesses. In turn, these customers make our
beverages available to consumers across India.