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Big data Analytics opportunities in India
- 1. Big Data & Analytics Opportunities in India By CONGRUENT SOLUTIONS
- 2. Agenda India – Digital Foot Print India – Big data & Analytics Case Studies Implementation Challenges Market Opportunities
- 3. INDIA – DIGITAL FOOT PRINT
- 4. Genesis
- 6. 10%2% 7% 81% Facebook Users (in millions) US UK India Worldwide 94% 3% 2% 1% Twitter Users (in millions) Worldwide India US UK 66% 24% 4% 6% Linkedin Users (in millions) Worldwide US UK India Social Media Presence
- 7. INDIA - BIG DATA & ANALYTICS CASE STUDIES STUDIES
- 8. E-Commerce 6M product page visits / day 1000 products recommendation from a 5M catalog 25GB data points / day Personalized Recommendation Engine
- 9. Telecom Campaign Management Personalized offer Revenue Analysis ** Churn Models 5000 Campaigns per day My Airtel My Offer Geo Product Constructs Intelligent U&R Policy
- 10. Retail - Auto Target Right Customer Vehicle Service Product Development Car Health Check
- 11. Sports & Entertainment Kolkata Knight RidersIn-game Analytics ** Chennai Express
- 12. Governance Social Media Analytics Voter Engagement Models Electoral Data Bank Influencer Tracking Elections 2014 800M UIDs Data Propagation 100M Authentication Aadhar
- 14. Challenges • Data in silos • Data spread across many languages • Decision making culture • Operational Readiness • Low Networked Readiness Index (83 rank) • Lack of domestic focus from Service Providers • Talent Availability
- 16. Trend Before
- 17. Trend Today • Double in size and reach USD 2.3 billion by 2018: NASSCOM • Domestic market, at USD 163 million will also double in size and reach USD 375 million by 2018
- 18. Boom Areas • Education • Health Care • Governance • Agriculture • In Memory Analytics** • Visualization Software** • Hadoop Platforms** • SAP Analytics ** Congruent CoE
- 19. Thank you – Suyamprabha Kamalakannan Vice President – Technology Suyamprabha.k@cspl.com CONGRUENT SOLUTIONS PVT.LTD
Editor's Notes
- Smartphone explosion in 2014 will see ownership in India pass US India to become third largest smartphone market by 2017: IDC Smartphone explosion in 2014 will see ownership in India pass US
- The US currently has an estimated 207 million internet users, while China has 300 million. "The number of mobile internet users in the developing world will overtake those in the developed world for the first time - growing 27-fold compared to fourfold in the west," said Brad Rees, managing director of the Guildford-based company.
- India is forecast to have the third largest base of Twitter users in the world in 2014, with about 18.1 million users.