The Next Big Thing - Data Driven Applications by T.M. Ravi, Founder of The Hive

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The New World of Applications - Applications driven by Big Data.

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The Next Big Thing - Data Driven Applications by T.M. Ravi, Founder of The Hive

  1. 1. Data-Driven Applications September, 2013 Data-Driven Applications
  2. 2. Back Office Automation   Front Office Productivity   Web   Social   Mobile   Data-Driven   App Evolution
  3. 3. Quantified Self   Mobile, Wearable Devices Consumers Analytic Enterprise CRM, Web, Machines Business Smart Cities Map, Weather, Demographics Public Big Data Apps Change Everything
  4. 4. Security CRM Finance Supply Chain IT HR Functional Area Apps
  5. 5. •  Online + Advertising •  Tele-communications •  Financial Tech & Insurance •  Healthcare + Biotechnology •  Automotive •  Industrial Controls •  Retail & eCommerce Vertical Industry Apps
  6. 6. Better Decisions Data-Driven Apps Make Faster & Smarter
  7. 7. Better Decisions Unstructured Data Machine Data Combination of 1st Party, 3rd Party & Public Data Ability to Manage Volume & Velocity of Data Understanding Patterns from Data
  8. 8. Patterns from Data Science
  9. 9. Apps using Data Science Dashboard, Reports KPIs, Aggregates, Counts Business Intelligence What happened?
  10. 10. Dashboard, Reports KPIs, Aggregates, Counts Interactive Data Exploration Search, Visual Apps using Data Science Business Intelligence What happened? Human Correlation
  11. 11. Dashboard, Reports KPIs, Aggregates, Counts Interactive Data Exploration Search, Visual Insights Correlations, Patterns, Anomalies Apps using Data Science Business Intelligence What happened? Human Correlation Data Mining Why did it happen?
  12. 12. Dashboard, Reports KPIs, Aggregates, Counts Interactive Data Exploration Search, Visual Insights Correlations, Patterns, Anomalies Machine learning, Modeling Apps using Data Science Business Intelligence What happened? Human Correlation Data Mining Why did it happen? Predictive Analytics What is likely to happen?
  13. 13. Optimization Systems Learn-Act-Correct Machine learning, Modeling Insights Correlations, Patterns, Anomalies Interactive Data Exploration Search, Visual Dashboard, Reports KPIs, Aggregates, Counts Apps using Data Science Business Intelligence What happened? Human Correlation Data Mining Why did it happen? Predictive Analytics What is likely to happen? Closed Loop Systems What should happen?
  14. 14. Apps using Data Science Optimization Systems Learn-Act-Correct Machine learning, Modeling Insights Correlations, Patterns, Anomalies Interactive Data Exploration Search, Visual Dashboard, Reports KPIs, Aggregates, Counts Closed Loop Systems What should happen? Predictive Analytics What is likely to happen? Data Mining Why did it happen? Human Correlation Business Intelligence What happened?Visibility Actions Insights Automatic Manual
  15. 15. Hyper- Personalization: Marketing to an AUDIENCE of ONE
  16. 16. • Intent • Behavioral Data • Psychographics –  Interest Data –  Social Data • Demographics Know Your Customers…
  17. 17. • User Profile • Look-Alike Models • Recommender Systems • Serendipity • LTV Models What did He choose? …Predict Their Needs
  18. 18. The Future of Retail
  19. 19. Retail & eCommerce Shopper Behavior Transaction Data Product Catalog Social/ Mobile Data Churn Management Loyalty Programs Upsell & Cross-sell Product Recommendation Customer Acquisition Offers & Promotions Supply Chain Inventory Management Pricing Product Discovery
  20. 20. Unstructured Data Unstructured Data Rich Media Voice  Control,   Video  Analy1cs   Logs IT/Security Social Sen1ment  Analysis,   Social  Analy1cs   Clickstream Web/eCommerce   Analy1cs  
  21. 21. Machine Data Physical Sensors   Digital Interface Connectivity Internet of Things Industrial Internet
  22. 22. Internet of Things Home Car Health Data Control Apps Analytics + Data Services Network Services Connected Devices (50B in 2016)
  23. 23. The Connected Car
  24. 24. New  Technology     •  Digital  Instrumenta1on   •  Data  Hub   •  IP  Connec1vity   •  Display   •  Voice  Control   Insurance   Opera4onal   Apps   Virtualiza4on  of  Cars   Autonomous  Cars   •  Cars-­‐on-­‐demand   •  Collision  Avoidance   •  Self  Parking   •  Driver  Assist   •  Self  Driven   •  System  &  Performance   •  Maintenance   •  Driving  Behavior   •  Infotainment   •  Maps  &  Traffic   •  Parking   •  Keyless  Entry   •  Find  My  Car   The Connected Car
  25. 25. The Industrial Internet •  Industrial Efficiency   •  Quality   •  Productivity   •  Reliability   •  New Products & New Business Models  
  26. 26. Rise of the Industrial Internet
  27. 27. A Whole New World of Apps… …that will be built using Data
  28. 28. Thank You!

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