1. Sushma Balu
Mobile: +91-9900794014| e-mail: sushmab1981@gmail.com | Date of Birth: January 7, 1981
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Summary
Corporate Communications professional with experience in technology, lifestyle and healthcare
brands. Capable of delivering across the complete cascade of communications including media
relations, collaterals, engagement communications and social media. Strong connect with local
media and national media, with ability to leverage them for maximum impact.
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KEY SKILLS
 Good connect with both regional and national media
 Experience in Online and social media, including twitter, linked-in and internet
 Internal Campaign-concept to creativity and execution
 Ability to handle Industry ecosystem Connect and campus outreach
 Marketing Communication and event management
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Professional Experience
Philips Innovation Campus, Bengaluru Deputy Manager-Brand Communications and
Digital 2009-Present
Media Relations
 Successfully managed national and global media onsite including product launches, major
announcements in lifestyle and healthcare
 Well connected with key technology journalists and blogger communities
 Well connected with local media and understand the nuances of the vernacular press
 Managed CEO profiling across local and national media
Advertising
 Adopted and implemented innovative media approaches to achieve maximum brand
impact like Radio campaigns on popular FM channel resulting in increased visibility for
company’s website and work culture
 Have ideated and conceptualized for alternate media like Hoardings and advertisements
Online and Social media
 Conceptualized, designed and wrote content for company’s website in line with
company’s brand guidelines
 Successfully managing company’s twitter account with resulting in good social media
footprint
Internal Communication
 Created communication collaterals for dissemination of information internally and
externally
 Concept to execution of engagement campaigns and communication
 Managed Change communication
 Successfully conceptualized, designed and published 14 issues of a popular internal
newsletter as chief editor

2. Marketing Communications
 Interfaced with Customers to support marketing efforts to create brochures, videos and
other communication collaterals
 Executed various health and awareness initiatives
 Delivery of key company literature working closely with marketing Department
Ecosystem Connect and Campus outreach
 Management of Philips presence at relevant industry forums in terms of speakers,
presentation of papers, judges
 Conceptualized, planned and execution of ‘PIC Pathshala’ , a campus outreach program
for students
 Management of Philips connect with academia and building Philips as a thought lader in
the relevant domain
Achievements at Philips
 Recipient of CEO India Award – 2013- for “ Innovative media outreach for business
impact”
 Successfully placed Philips home appliances in a popular show on a leading regional
channel with robust PR activity resulting in huge brand impact and recall
 Conceptualized, planned and execution of ‘PIC Pathshala’ - A community outreach
program designed for school students running successfully for the last 2 years
 University relations – Responsible for driving a robust technical campus outreach
program
 With a passion for Environment, implemented waste segregation at PIC along with
various eco drives
 Simply healthy@schools program: Redesigned the concept, simplified the communication
to suit the needs of Indian school by introducing health kits, creative demonstrative
techniques like snake and ladder game that conveyed health and hygiene concepts to
underprivileged kids
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CBEYOND Design Pvt. Ltd, Bangalore Copywriter June-December 2006
Responsibilities
• Copywriting
• Creative ideas/concept development
• Writing, editing content across customer facing/internal communication collateral
• Client serving
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Academic /project experience
• Participated in a 100-hour course in Legal Literacy at National Law School of India University,
Bangalore. [August 2001–March 2002]
• Attended a 100-hour course in Beginner’s Econometrics at St Joseph's College Of Arts and
Sciences, Bangalore. [August 2000 – January 2001]

3. • Completed Levels 1and 2 of French at the Alliance Française, Bangalore.
• Department of Management Studies, IISc Bangalore - Worked on research project GLOBE
(Global Leadership and Organizational Behavior Effectiveness) administered by the Wharton
School of Business, USA, in collaboration with IISc, to analyze how different patterns of
leadership affect interpersonal relationships within an organization. Interviewed CEOs of well-
known global organizations; transcribed and analyzed the taped interviews and co-authored
summary analysis, which has since been used by Wharton as a basis for further research.
• Macmillan Publishers India Ltd, Bangalore - Conducted market research on children’s books;
Prepared questionnaires for children across three age groups and acquired responses from a
sample set of children/parents chosen for the study. Wrote a brief summary on the research
findings. Macmillan undertook decisions regarding the introduction of new books in the Indian
market in 2000 based on this write-up.
• Sushma has dedicated 6-years to focused studies, research, and learning for the national UPSC
Civil Service Exam. This learning has contributed to her deep and wide knowledge across
academic disciplines, current affairs, technology, and trends. Sushma’ s one-on-one interviews
with the Civil Service Exam Interview Committees have helped her hone communication skills,
deal with a variety of people, and tackle high stress scenarios. Her exposure to a wide range of
reading material has contributed to an open-minded approach, and given her a far-reaching
perspective.
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Soft skills
Office Tools Proficiency
Microsoft Office
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Qualifications
• Bachelor’s Degree in Arts (Economics) - 3-year degree - Mount Carmel College (Bangalore
University), Bangalore, India. Subjects: Economics, Psychology, English Literature
 Pursuing masters in Mass Communications form Sikkim Manipal university
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Interests
• Reading, travel, politics and current affairs
 CSR with particular focus on environment and waste segregation
 Passionate about natural living
 Painting, Carnatic music
 Accomplished Bharatanatyam dancer. Senior member of the Indian Dance Association, Mount
Carmel College, 1999-2002. Organized all the Indian dance events at ‘Cul Ah’, the annual All-
India Intercollegiate cultural festival at Mount Carmel College, and took part in several inter-
collegiate dance competitions across the country.
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Accolades
• Bangalore University, 5th rank for Humanities.
• Pre-university (11-12 Grade), 7th Rank in the State of Karnataka.
• Standard 10, Board Examinations, 18th Rank in the State of Karnataka.
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4. Mailing address
Current Address:
A 303, SVS Patels Callisto
2nd
Main, Talakaverinagar
Amrutahalli Main Road
Bengaluru- 560092
NOTE: References from previous employers, professors and colleagues will be provided on
request.
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