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What’s Next for 21st Century Social Movements?<br />Susannah Vila<br />@susannahvila<br />
21st century (digital) movements: how are they different?<br />
Why did David beat Goliath?<br />
1. An outsider’s perspective and a new set of tools<br />
Facebook affects a lot more than just Facebook<br />“Saeed is grateful to Facebook for helping bring forth the revolution....
2. It’s not me it’s you<br /><ul><li>The fist is people</li></ul>Leaderless, horizontal, networked<br />
Rewind!!!!!<br />
Serbia: Otpur! 2000 <br />CROWDS<br />
CROWDS<br />Ukraine: Orange Revolution 2004<br />
CROWDS<br />Colombia: One Million Voices Against the FARC 2008<br />
CROWDS<br />USA: Obama for America 2008<br />
Egypt: Tahrir Square 2011<br />CROWDS!<br />
Now what<br />?<br />“Although we have seen how David can sometimes win, remaining David, as the biblical David discovered...
Serbia: Otpur! 2000 <br />Otpur! Replaces its famed fist symbol with scaffolding imagery<br />
Ukraine: Orange Revolution 2004<br />6 years later, Yanukovych is back in power<br />
Colombia: One Million Voices Against the FARC 2008<br />Moldova<br />Getting connected with a global network <br />help to...
USA: Obama for America 2008<br />?<br />
?<br />
The very advantages that new technologies provide for gathering a crowd (here comes everybody!) are disadvantages after th...
Solutions?<br />
Can activists put the defining characteristics of 21st century movements to use for new campaigns with new goals?<br />
Yes. By agreeing on a new strategic vision based on what’s just been achieved: (hard!)<br />
“Strategy is a verb – something you do, not something you have. An ongoing interactive process of experimentation, learnin...
And by using similar tactics and expanding tactical capacity (getting more skilled)<br />
Movements.org<br />Resources for activists looking to use digital technologies to increase their impact.<br /><ul><li>Case...
How To Guides
Blog
Live Streams
Upcoming SlideShare
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21st century movements

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My presentation at the Ashoka Sustainotopia conference in Miami, 2011 (http://fec.ashoka.org/content/sustainatopia-conference)

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21st century movements

  1. 1. What’s Next for 21st Century Social Movements?<br />Susannah Vila<br />@susannahvila<br />
  2. 2. 21st century (digital) movements: how are they different?<br />
  3. 3. Why did David beat Goliath?<br />
  4. 4. 1. An outsider’s perspective and a new set of tools<br />
  5. 5. Facebook affects a lot more than just Facebook<br />“Saeed is grateful to Facebook for helping bring forth the revolution. Though he himself has not used the website, he believes users of Facebook and similar tools will be critical to his country’s salvation. ‘Technology is powerful. It allows true dialogue’…Everyone should be on on Facebook. It is our duty.’”**<br />
  6. 6. 2. It’s not me it’s you<br /><ul><li>The fist is people</li></ul>Leaderless, horizontal, networked<br />
  7. 7. Rewind!!!!!<br />
  8. 8. Serbia: Otpur! 2000 <br />CROWDS<br />
  9. 9. CROWDS<br />Ukraine: Orange Revolution 2004<br />
  10. 10. CROWDS<br />Colombia: One Million Voices Against the FARC 2008<br />
  11. 11. CROWDS<br />USA: Obama for America 2008<br />
  12. 12. Egypt: Tahrir Square 2011<br />CROWDS!<br />
  13. 13. Now what<br />?<br />“Although we have seen how David can sometimes win, remaining David, as the biblical David discovered when he became king, can be even more challenging.”*<br />- Marshall Ganz<br />
  14. 14. Serbia: Otpur! 2000 <br />Otpur! Replaces its famed fist symbol with scaffolding imagery<br />
  15. 15. Ukraine: Orange Revolution 2004<br />6 years later, Yanukovych is back in power<br />
  16. 16. Colombia: One Million Voices Against the FARC 2008<br />Moldova<br />Getting connected with a global network <br />help to sustain 21st century movements, but<br /> continued impact of No Mas FARC is debatable<br />
  17. 17. USA: Obama for America 2008<br />?<br />
  18. 18. ?<br />
  19. 19. The very advantages that new technologies provide for gathering a crowd (here comes everybody!) are disadvantages after the big event (now what?)<br />
  20. 20. Solutions?<br />
  21. 21. Can activists put the defining characteristics of 21st century movements to use for new campaigns with new goals?<br />
  22. 22. Yes. By agreeing on a new strategic vision based on what’s just been achieved: (hard!)<br />
  23. 23. “Strategy is a verb – something you do, not something you have. An ongoing interactive process of experimentation, learning and adaptation.”*<br /> -Marshall Ganz<br />
  24. 24. And by using similar tactics and expanding tactical capacity (getting more skilled)<br />
  25. 25. Movements.org<br />Resources for activists looking to use digital technologies to increase their impact.<br /><ul><li>Case Studies
  26. 26. How To Guides
  27. 27. Blog
  28. 28. Live Streams
  29. 29. Debate Center
  30. 30. Activist Map
  31. 31. Video Center</li></li></ul><li> Characteristics of 21st Century Movements<br />- A global network of peer to peer learning/support- Lightweight and non-hierarchicalWebsites instead of offices, Facebook pages instead of a paid staff, Twitter hashtags instead of a brand<br />
  32. 32. Unlikely leaders emerge from 21st century movements <br />Help them build capacity by connecting them with the right resources – especially each other.<br />*Get in touch to hear about the 2011 activist gathering*<br />
  33. 33. Thanks for Listening!<br />Get in Touch: @susannahvila @aym<br />susannah@movements.org<br />
  34. 34. Citations// <br />*Ganz, Marshall. “Why David Sometimes Wins: Leadership, Organization and Strategy in the California Farm Worker Movement,” Oxford UP. 2009.<br />**Brisson, Zach and Lee, Panthea. “Egypt: From Revolution to Institutions.” Reboot. 2011<br />

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