NGOs and Social Media: Case Study Arab Uprisings


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NGOs and Social Media: Case Study Arab Uprisings

  1. 1. NGOS AND SOCIAL MEDIA: COMMUNITY MANAGEMENT IN RECENT ARAB UPRISINGS<br />Mustafa Abbasoglu<br />107604024<br />
  2. 2. A QuickWalkthrough<br />What is a Non-governmentalOrganization?<br />NGOsarebig, but how bigarethey?<br />ChallengesforNGOs<br />OpportunitiesforNGOs in socialmedia<br />NGOs in socialmedia<br />Discussion: Socialmedia in TunisianandEgyptianUprisings<br />
  3. 3. What is a Non-GovernmentalOrganization?<br />humanrights, womenrights, indigenousrights, freedomandpeace<br />delivershumanservices<br />promotesgrass-rootseconomicdevelopment<br />preventsenvironmentaldegradation<br />andpursue a thousandotherobjectivesformerlyunattendedorlefttothestate.<br />
  4. 4. NGOsarebig, but how bigarethey?<br />AccordingtoThe World FactBook - 2010 GDP(PPP) estimates:<br />227 Countries<br />76 lessthan 10 billion $<br />IncludesLiectenstein, Andorra, San Marino, Monaco<br />27 lessthan 1 billion $<br />
  5. 5. NGOS arebig, but how bigarethey?<br />WorldVision, 2011<br />Forbes, 2005<br />
  6. 6. NGOsarebig, but how bigarethey?<br />BRAC<br />120.000 Employees<br />The Art of Living<br />300 m volunteers, 151 countries<br /><ul><li>Globally</li></ul>40.000 International <br />277.000 Russia, 3.3 m India<br />OECD: %15-%20 overseasaidthroughNGOs (2008)<br />
  7. 7. ChallengesforNGOs<br />Resemblescharacteristics of a businessenterprise<br /><ul><li>Generateincome
  8. 8. Accountability
  9. 9. Pay tax
  10. 10. Employees
  11. 11. HireConsultancy?!</li></ul>Main Challenges<br />Fluctuatingbudgets, nolong-termplanning<br />Dependency on Donors<br />Autonomyunderthreat<br />Bureaucracy, struggleforleadership<br />Prioritizationissues: Focus on administrativeconcerns<br />Uncontrolledgrowth<br />Human Resources<br />Visibility<br />Communication<br />
  12. 12. ChallengesforNGOs: Communication<br />Consumer behaviourevolves as societyandtechnologydo<br />from<br />Emails<br />Telemarketers<br />Street volunteers<br />Call foraction<br />towards<br />Ladder of Engagement-BethKanter<br />Organicrelationswithfollowers<br />donor-get-donor<br />
  13. 13. NGOsandSocial Media<br />Overcomebasicchallenges<br />Deliver yourmessage<br />Raisefund<br />Createpublicawareness<br />Withsocialmedia<br />Visibility<br />Shareinstantly<br />Interact<br />Budget-friendly<br />Copyinfinitely<br />
  14. 14. NGOs @ Social Networks<br />Wyclef Jean's Haiti Relief Tweets Raise $1 Million<br />24 hours<br />200.000 donations<br />
  15. 15. Grassroots @ Social Networks <br />Socialmovements, i.e. grassrootorganizationsgain momentum<br />Political self-expression<br />Internetime Dokunma<br />ArabUprisings of 2011<br />
  16. 16. 15 FebEricSchmidt, former Google CEO, tweets: “Egypt: peopleplustechnology-whatan amazingforceforgood”<br />Do Social Networks deservedthecredittheyaregiven?<br />
  17. 17. Tunisia: Whathappened?<br />oldprotectorate of France till1956<br />autocraticone-partystate<br />ByDecember, 2010 unrest vs. policeviolence<br />Tragicdeath of MohamedBouazizi<br />Incidentsfor 9 days<br />Zineel-Abidine Ben Ali resigned, 14th Jan <br />a caretakergovernment<br />No formermembers<br />Tunisianelectionshavebeencalledbytheinterimgovernmentfor 24th july.<br />
  18. 18. Tunisia: Whathappened?<br />Intensecensorship<br />Governmentcontrolledbroadcast<br />Facebook<br />Ratednon-politicalbyauthorities<br />Oppositionleaderpagescensored<br />Bloggers #1 platform<br />Bouazizipictures<br />Woundedguyandiphone<br />Intheabsence of media, peopleeffectivelybecamethemedia.<br />
  19. 19. Egypt: Whathappened?<br />Oldprotectorate, underpoliticalinfluence of UK until 1953.<br />Incidents Jan 25 «millionsmarch»<br />Mubarak(since 1981) resignedFeb 12 <br />theSupremeCouncil of EgyptionArmedForces,<br />guaranteedtocallelectionswithinsixmonths<br />Protestscontinuedand on 3 March, Prime MinisterAhmedShafiqresignedfrom Office.<br />ArmedForcesproposed US-trained transport ministerEssamSharafto form a newgovernment. <br />Actionsthattheinterimgovernment has taken:<br />Economicrelief<br />parliamentaryelectionsforJune, and a presidentialelection in August<br />
  20. 20. Egypt: Whathappened?<br />pro-revolutionarypurposeswereeasilybeingdetectedandintimidated<br />AhmedMohsen, bloggercaptured April 2009 for "exploitingthedemocraticclimatetooverthrowthegovernment".<br />Unrestongoing, 6th April movement, 2008: general strike, started life on Facebook, 64.000 members<br /><ul><li>Wael Abbas, blogger, sharedcontent
  21. 21. thepolicebeatingupprotesters
  22. 22. torturingdetaineesandriggingvotecounts</li></li></ul><li>Egypt: Whathappened?<br />Jan 25 March<br />sameday as Policeday<br />in memoir of Khaled Said, beatentodeathbypolicemen, Summer2010<br />Protestorsorganized on networks<br />InspiredbyTunisianrevolt<br />OppositionleaderAyman Nour<br />6th April movement<br />Numbersrosefrom 50.000 to 1 m people in 6 days<br />Regimeattempttoblock Internet & GSM<br />Morepeopleflockedtostreets «backfire»<br />Facebook andTwitterapps<br />Tahrir squarephotosinspiredothercities<br />
  23. 23. Discussion: Wouldit be possible 10 yearsago?<br />Rafat Ali, a socialmediaexpert: Facebook to organize, Twittertoinform<br />Instantly spread<br />Organize gatherings<br />Citizenjournalism<br />Moral support<br />Sharestories<br />Feelbeingpart of a mass<br />WaelGhonim, Google marketing manager: «I wanttomeet Mark Zuckerbergsomedayandthankhimpersonally»<br />Egyptianfamilynamedtheirnewborn Facebook<br />
  24. 24. Discussion: Would it be possible 10 yearsago?<br />EvgenyMorozov, a well-reputedauthorandscholar in USA <br />«TheNet Delusion: The Dark Side of the Internet Freedom” <br />Cyber-utopians, internet’scheerleaders<br />Underratenetworks of grassrootsactivists<br />Exageratesocialmedia, meretools<br />Facebook andTwitter: theservice provider of therevolution? <br />Oppressorsuse it as well. <br />twoactivists in Iran forspreading video content on “Twitterrevolution” in Iran of 2009.<br />GwynneDyer, an independentjournalist, London<br />conditionsin theArabworld has not beenchangingfor a longperiod<br />People werealwayspoor<br />regimeswereneverlessharshnorlesscorrupt. <br />Self-immolationis norealexcusetoexplainhappenings in Middle East <br />Social Media not whatbroughtthem “out at last”. <br />United States, militaryoutoffthezonebytheend of 2011.<br />Martin Zuckerberg, Facebook CEO<br />"It would be extremely arrogant for any specific technology company to claim credit. "<br />"People are now having the opportunity to communicate, that's not a Facebook thing. That's an Internet thing."<br />