Interactive Marketing

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Presentation on interactive marketing prepared as part of Marketing management course

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Interactive Marketing

  1. 1. Interactive marketing Ankit Shrivastava—GMBA08A155 Aravindhan R--- Dinesh Goyal—GMBA08A Hardik Doshi---GMBA08A117
  2. 2. Agenda •Definition •Salient features •Competitive advantage •Strategies for success •IM in practice
  3. 3.  “Interaction” is a two-way relationship  Voluntary participation from the consumer  Starts with interaction b/w Marketer and Prospective customer.  Marketer seeks to develop a greater familiarity with the desires of the prospective customer incorporating in product development.  fashion a website that appeals to the internet user
  4. 4.  Push Model  Pull Model  Message is being  The audience is enticed “pushed” from the ad and encouraged to experience and interact with the message. to the audience  Online gaming, social  Print Media / Television networking
  5. 5. How it works
  6. 6. Clicks to Bricks
  7. 7. Clicks to Bricks
  8. 8. Advantages
  9. 9. Vehicles used
  10. 10. Popularity of each vehicle Source: www.mckinseyquarterly.com
  11. 11. Global Perspective Source: www.mckinseyquarterly.com
  12. 12. Opinion of executives after making investment in interactive marketing? Industry wise investment in interactive marketing Source: www.mckinseyquarterly.com
  13. 13. Market Potential—corporate perspective Source: www.mckinseyquarterly.com
  14. 14. STRATEGIES FOR INTERACTIVE MARKETING Multimedia Opt in Personalization Tell a story Include an compelling offer Usability Effective ROI
  15. 15. www.forbes.com as on 01 Jan 2006 Source: http://www.archive.org/
  16. 16. www.forbes.com as on 11 Feb 2008
  17. 17. www.weather.com as on 12 Apr 2006 Source: http://www.archive.org/
  18. 18. www.weather.com as on 11 Feb 2008
  19. 19. www.automationdirect.com as on 11 Feb 2008
  20. 20. www.doubleclick.com as on 11 Feb 2008
  21. 21. www.CEOEXPRESS.com as on 11 Feb 2008
  22. 22. Some of the best interactive websites out there http://www.agencynet.com/ http://www.virginradiointernational.com/ http://chrysler.com http://honda.com

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