Location & Core Page Layout - Bryan Wisotsky
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Presentation about optimizing a website landing page as well as location page for a business.
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Location & Core Page Layout - Bryan Wisotsky
- 2. LOCATION PAGE What’s a location page? • Setup for Local SEO • Doctor with one or multiple locations • Tailor-made to highlight doctor
- 3. IDEAL LOCATION PAGE LAYOUT We used this website for guidance: Small Business Coach Local Page Basic components: • Logos • Testimonials • Cred builders • Photos • Contact Form • Map
- 4. SMITH’S LOCATION PAGE Example Page
- 5. GOALS OF PAGE • Help doctor rank locally • Landing page optimized for conversions • Highlight doctor and practice • Still in Testing phase
- 6. CORE PAGE LAYOUT Key Points for Core Pages • Marriage of Design and SEO • Look good and convert • Uncluttered • User friendly
- 7. CASE STUDY: SHAPIRO Nicole and I optimized this page (using Optimizely) and saw immediate results: Stretch Marks Current Stats: July 26, 2013 to August 25, 2013
- 8. OUR TEST Engagement • New version had 13.3% more engagement • About 20% more conversions
- 9. OPTIMIZED VERSION • Better layout • Less text • More photos • Cred builders higher Before After
- 10. WHY THIS MATTERS? • Conversions heavily based on layout • Need to engage user • Photos and heading are key • Too much text overwhelms