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Your Metrics are my Metrics (Sunny & Ash).pdf
- 1. Your Metrics Are My Metrics https://www.slideshare.net/SunnyMatharu4 @Ashleighnoon | @s_matharu Ashleigh Noon & Sunny Matharu OnlineMortgageAdvisor.co.uk
- 3. Does any of this sound familiar? @Ashleighnoon | @s_matharu
- 4. 😪 🛑 “The SEO team won’t approve this” @Ashleighnoon | @s_matharu 🚫 😫
- 5. 😅 😣 “The CRO team think they know about SEO” @Ashleighnoon | @s_matharu 🤣 👎
- 6. ❓ “Why does it need A/B Testing?” @Ashleighnoon | @s_matharu 🤔 😕 🤯
- 7. 📖 😡 “We’ve left you some space for SEO copy @Ashleighnoon | @s_matharu 😵 🙈
- 8. @Ashleighnoon | @s_matharu Examples where we got it wrong
- 9. Interstitial popup @Ashleighnoon | @s_matharu
- 10. A/B test idea Run the A/B Test Development @Ashleighnoon | @s_matharu
- 12. Improved Conversion rate by 15% @Ashleighnoon | @s_matharu
- 14. 16% more enquiries a day @Ashleighnoon | @s_matharu
- 18. Lose SEO Visibility @Ashleighnoon | @s_matharu
- 19. No guarantee of the extra revenue @Ashleighnoon | @s_matharu
- 20. Lesson learned @Ashleighnoon | @s_matharu
- 21. Content led page @Ashleighnoon | @s_matharu
- 24. User focused content @Ashleighnoon | @s_matharu
- 25. Content above the fold @Ashleighnoon | @s_matharu
- 26. Showcase of expertise and trust @Ashleighnoon | @s_matharu
- 28. Users struggled to enquire @Ashleighnoon | @s_matharu
- 30. CR dropped by 40% @Ashleighnoon | @s_matharu
- 31. Lesson learned @Ashleighnoon | @s_matharu
- 32. @Ashleighnoon | @s_matharu It’s time for a mindset change
- 33. Search & Conversion Rate Optimisation @Ashleighnoon | @s_matharu
- 34. Ditch solo metrics Focus on revenue Attract quality Grow quickly
- 35. Our 3 most effective attitude changes… @Ashleighnoon | @s_matharu
- 36. “Your Metrics are my Metrics” @Ashleighnoon | @s_matharu
- 37. Include both teams in every project @Ashleighnoon | @s_matharu
- 38. We educated one another @Ashleighnoon | @s_matharu
- 39. Examples where we now get it right @Ashleighnoon | @s_matharu
- 40. Adapted Popup @Ashleighnoon | @s_matharu
- 43. User opt in
- 45. Increasing CTR in Search @Ashleighnoon | @s_matharu
- 47. CRO team trained in Search Console SEO team sign off CRO team rewrite Meta’s @Ashleighnoon | @s_matharu
- 48. CTR from 10% to 12.78% @Ashleighnoon | @s_matharu
- 49. Clicks per day 15% up @Ashleighnoon | @s_matharu
- 50. Impressions down by 4% @Ashleighnoon | @s_matharu
- 51. Avg position down 1.19 @Ashleighnoon | @s_matharu
- 52. Components above content @Ashleighnoon | @s_matharu
- 53. Teams align in design AB tested and launched SEO industry expert approved @Ashleighnoon | @s_matharu
- 54. 9% Increase in Conversion rate @Ashleighnoon | @s_matharu
- 55. Approved by an SEO industry expert @Ashleighnoon | @s_matharu
- 57. Fewer “do overs” Teams are aligned Faster turnaround Easier management @Ashleighnoon | @s_matharu
- 58. What we hear now… @Ashleighnoon | @s_matharu
- 59. ❤ 😍 “Let’s look at user data first?” @Ashleighnoon | @s_matharu 😍 ❤
- 60. ❤ 😍 “Could this damage SEO?” @Ashleighnoon | @s_matharu ❤ 🤝
- 61. 📈 ✅ “Before we change this have we tested it?” @Ashleighnoon | @s_matharu 🤓 ✅
- 62. 💰 💸 💰 “Is this launched in the best place for revenue?” @Ashleighnoon | @s_matharu 🤑
- 63. Thank you! @Ashleighnoon | @s_matharu
- 64. Your Metrics Are My Metrics https://www.slideshare.net/SunnyMatharu4 @Ashleighnoon | @s_matharu Ashleigh Noon & Sunny Matharu OnlineMortgageAdvisor.co.uk Some images sourced by Freepik