'Tell Tale' is an app that is meant to redefine the literature experience of the reader who is also the listener. Lending writers' voices to their writings. Experience literature like never before, plug in: Tell Tale. As, we let those who write, recite! Have a look, you will like it! Disclaimer: The idea and its representation is my sole creative creation and this is the project was undertaken under the able guidance of Prof. Sameer Mathur of IIM, Lucknow.

1. A Lot of People Write.

2. It’s time we took it one step forward.

3. tell tale
Introducing:
An App that would
redefine literature:

4. People tend to relate more
to things they can use
more than one of their
senses in.
Writing with Reading is
the perfect recipe to emote
emotions effectively.

5. The mind wanders.

6. Reading culture amongst people has reduced,
substantially.
Blame it on the busy schedule but its true.
Hence, brevity is of essence.

7. Technology,
Especially Mobile
Phones and Tabs
have become
popular.

8. The rise of micro fiction and its demand
amongst the young and old alike is an
important insight resulting from this
paradigm shift.

9. Solves the problem.

10. Plugging in poetry and prose like a music
playlist.

11. The App shall be introduced on the Android platform
first: Google Store.
It then in due course of time may be launched for IPhone
users as well on the Apple Store.

12. The App gives both the readers and the writers an
opportunity to feel each word written and spoken.
Poetry in motion.
Stories, that come to life.
All in the writer’s own voice.

14. 1. Tapping talented writers.

15. Letting the people who write, recite!

16. 2. Letting them make their story
reach out, not just in text but in their
voice.

17. 3. With introducing vast formats of micro-
fiction.

18. For nobody can express it better than the one who writes it in the first place.

19. Premium Version can offer the opportunity to create your
own playlist of poems and literature.
And may also give the opportunity to record your own
poems to share, post and share with friends.

20. It shall give amateur writers a platform to connect better with a larger audience base.
The already established writers can be roped in to lend their voices and emotions to classics.
COLLABORATIONS

21. A microphone and some creative imagination is all you need. Since
there is not much to be spent the initial price for the premium
version would be a mere 3$.
With a free premium trial for 30 days.

22. Word of Mouth.
The writers roped in would have an already existing
follower base.
Social Media Platforms: Facebook, Instagram, Pinterest,
YouTube.
Communication

23. Target Market
The lovers of literature.
Major focus on the busy ones.
And those who cherish the time they spend on
it, however less it is.
The writers, upcoming and established, both.

24. Children and Kids.
It could be a twist to a good old
bedtime tale.

25. On the go: Teens, Young Urban Professionals and Adults..

26. A boon to those who can’t read.
Are old.
Partially blind or visually impaired.
Why should literature be kept from them?

27. So plug in the literature experience now!

28. Disclaimer:
Created by Sumedha Uppal, University of Delhi, during a marketing internship
by Prof. Sameer Mathur, IIM Lucknow