1. Industry – Broadcast Media
Service – Research
Client – Leading Journalist and Photographer
Leading News Broadcast Company
The Background
The client, one of the leading journalist and a professional photographer having experience in the
domain across years has approached Brickwork to assist him and conduct the research which has
a journalism orientation with an investigation approach. Client also travels to different countries
which in turn make him to do a country research before his travel, and cover the special aspect
related to the place and have information and knowledge much in deeper.
The client was much more interested in issues which will rise any time in the news world.
Collection of information of the same from different sources available in the electronic media and
investigating them and a final report summarized was the key task of assignment. Saving time
and get quality work done was the key consideration for the client.
The Solution
Initially the study has taken a fleet with generating reports in the area of country profiling.
Spearheading, then study took a faster pace with taking up more researches in other
investigational researches which are of journalistic interest and subject oriented to the one which
creates news importance.
Brickwork has conducted research especially focusing several country profiles which capture the
political, social, economical, and religion aspects. The research study in other related journalistic
areas are also conducted which depends on the story of the TV show. Solutions provided by
Brickwork service range varies from estimation of cost for running a show to the content to be
incorporated and the secondary research reports.
The Impact
The client association with Brickwork has helped adding value to his TV shows by way of our
research. As the client travels a lot, the research has helped him by way of giving a better idea.
The topic for research varies widely; the brickwork expertise has helped him to get an unbiased
and standardized format report. Time – another major consideration and the benefit that the
client has carved out from Brickwork at the max. The research reports provided by Brickwork
were of great help and act as a secondary report for the exploratory TV shows hosted by the
client.
Client being impressed by the service rendered at a faster pace by Brickwork and the quality of
work aligned properly, has extended the service contract with Brickwork for a longer duration
and subscribed for several other services offered by the company which are of great help to him.

2. Industry – Dental Practices
Service – Feasibility Study
Client – Leading Dental Practitioner
Investigating Multi-Office Dental Practices as a Feasible Business Model
The Background
The client, one of the leading dental practitioners with experience spanning over years has
approached Brickwork to conduct the feasibility study of multi-office dental practices as a
business model in US.
The motive of the practitioner to approach Brickwork is to have an expert advice coupled with an
investigation of current multi-office dental practices as a feasible business model. The
background, corporate profile, management team and marketing tools used currently in the
market are analyzed. The client was much more interested in the business models, competitive
advantage, and best possible location analysis for the multi-office dental practices.
The Solution
The study started off with the introduction of the client to the existing multi-office dental
practices prevailing in US. The scope of the study ranges from issues related to both public and
private dental practices, their business models, key successes and failures to date and the factors
underlying the same. Another important consideration was to find out the dental practices which
are operating in the primary markets of client’s interest.
A special matrix was designed with key particulars as the dental practices operating currently,
corporate profile, benefits enjoyed by their affiliates and the strengths which current market
players possess. Another interesting part was the identification and analysis of the key
differentiators, efforts and marketing strategies used by the dental outlets.
An in-depth report on the feasibility study was given to the client, unfolds several facts viz, the
location advantages traced out using latest tools and techniques and several case studies
designed over the current key players in the dental practices.
The Impact
The client requirement was overwhelmed and the same was served in a fast pace at the rating of
delight with the help of professional attitude and expertise consultation. Client was very much
backed up by the research taken over by Brickwork and the same has helped him to assess the
target market and get acquainted with the existing dental practices in US. The feasibility report
coupled with live case studies helped the client take a decision on the entry to the market and
also in framing the right business model.
Stepping Ahead, the Client wants to conduct the demographical analysis of the both current
dentist practicing and the prospects. The matrix developed with the existing market players gave
the client an idea about his position if he enters the market and helped to well equip him for
knitting the entry strategy and positioning.

3. Industry – Tourism
Service – Tax Free Shopping
Client – Leading VAT Refund Organization
Entry Strategy – Tax Free Shopping
The Background
The client is a market-leading supplier of financial services for the merchant market and has
approached Brickwork to conduct a market research on outbound tourism scenario of several
developing and developed economy.
The motive of the practitioner to approach Brickwork is to have an expert advice coupled with an
investigation and identification of a best place where they can set up the business and design an
entry strategy. The client was much more interested in to know the economic trends, market
scenario and forecast of different nations and sort out the nation which delivers the potential for
their business.
The Solution
The study started off with the introduction of client to the existing outbound tourism trends and
potential of different nations. The scope of the study ranges from identifying the suitable nations
for business, current economic scenario, trends, potential and attitude towards the outbound
tourism and statistics related to it and finally the shopping behavior of the people who travels.
A special matrix was designed with key particulars related to the statistics of the outbound
tourism, top destinations, and internet users, spending patterns and related statistics to it and
finally the anticipated growth in outbound tourism.
An in-depth report on the market study was given to the client, unfolds several facts viz, the
general trend and statistics of the outbound tourism and several case studies designed over the
shopping trends of the people in several nations when they travel.
The Impact
The client was overwhelmed and was amazed with the depth and relevancy of Brickwork’s
delivery, the pace at which report has been served in a fast pace at the rating of delight with the
help of professional attitude and expertise consultation. Client was very much backed up by the
research taken over by Brickwork and the same has helped him to assess the target market and
get acquainted with the existing practices in several economies. The market study report coupled
with live case studies and comparable spreadsheet of different nations helped the client to take a
decision on the entry to the market and also in framing the right business model.

4. Industry – Transport
Service – Market Research
Client – Chairman and Chief Executive Officer
Safety technology at rail road crossings - Case Study
The Background
The client is Chairman and Chief Executive Officer of a company which wants to invest in safety
technology installed in rail road crossings. The client wanted Brickwork to conduct a research on
the safety equipment and systems which are installed at various rail road crossings all over US.
The ultimate objective of the client was to find out the potential in this market.
The Solution
The project required Brickwork to conduct an exhaustive search of literature on rail road safety
issues. We had to go through safety statistics of rail road crossings and their regulatory issues.
The report among other things focused on:
 Present safety technology at RR Crossings in US
 Current state and federal laws concerning RR Crossings
 Types of RR Crossings; by state and totaled
 Type of warning devises; gates and flashing lights/flashing lights only/no lights
 Present flashing light technology; halogen, LED, HID technology
 Cost breakdown of present RR crossing safety lights/gates
 Current light and gate supplier
 Current cost of lights/gates
 Detail crashes at RR Crossings by fatality and by injuries
o fatalities with/without flashing lights; day light / night time
o injuries with/without flashing lights; day light / night time
 Insurance awards/settlements for crashes
The task required a lot of primary research to be done to find out the legal aspects and insurance
related information about accidents occurring at rail road crossings.
The Impact
The research support provided by Brickwork helped client to get an overall picture of the safety
products and systems market for rail road crossings. The required information was very niche
and so was very difficult to get. The detailed information on the accident statistics at railroad
crossings combined with the information on type of warning devices helped the client to
understand what kind of improvements are require in the safety systems, where they are most
required and in what circumstances.
The details of legal issues on railroad crossings accidents helped him gauge what kind of risks
and challenges are involved in this business.

5. Industry – Online retail
Service – Market Research
Client – VC
Online retail opportunities in the west coast - Case Study
The Background
The client was a research scholar and a venture capitalist who wanted to enter into the California
home improvement market. He wanted Brickwork to do research on the marketing mediums,
largely home improvement magazines. The task required us to find out the online and offline
magazines and the advertisement rates in them.
The second part of research was to determine internet penetration in the MENA region. The
ultimate objective was to find out the potential of online retail in Middle Eastern countries.
The Solution
The project required Brickwork to conduct and exhaustive search of the online and offline retail
market for home improvement. In the second part of the project we did research to determine the
level of internet penetration in the MENA region. Over all the major topics that were covered in
the report were:
 Home care services nationally (US)
 Home care services in California specifically
 Home care service in North Bay area
 Statistics on specific companies in home improvement market
 Internet penetration in the Middle East
 Market segmentation of internet users in the Middle East
 Online purchases through different current providers
 Usage of Arabic internet search engines
The report was delivered in word format and spreadsheet format as and when applicable.
The Impact
The research and statistics provided by Brickwork provided the client with insights into the
home improvement market in US and specifically in west coast region. The other part of the
report detailing internet penetration in MENA region was useful to understand and determine
the possibility of online retail in Middle East. The research helped the client to decide on which
line of business he should opt for.

6. Industry – Online retail
Service – Market Research
Client – VC
Online retail opportunities in the west coast - Case Study
The Background
The client was a research scholar and a venture capitalist who wanted to enter into the California
home improvement market. He wanted Brickwork to do research on the marketing mediums,
largely home improvement magazines. The task required us to find out the online and offline
magazines and the advertisement rates in them.
The second part of research was to determine internet penetration in the MENA region. The
ultimate objective was to find out the potential of online retail in Middle Eastern countries.
The Solution
The project required Brickwork to conduct and exhaustive search of the online and offline retail
market for home improvement. In the second part of the project we did research to determine the
level of internet penetration in the MENA region. Over all the major topics that were covered in
the report were:
 Home care services nationally (US)
 Home care services in California specifically
 Home care service in North Bay area
 Statistics on specific companies in home improvement market
 Internet penetration in the Middle East
 Market segmentation of internet users in the Middle East
 Online purchases through different current providers
 Usage of Arabic internet search engines
The report was delivered in word format and spreadsheet format as and when applicable.
The Impact
The research and statistics provided by Brickwork provided the client with insights into the
home improvement market in US and specifically in west coast region. The other part of the
report detailing internet penetration in MENA region was useful to understand and determine
the possibility of online retail in Middle East. The research helped the client to decide on which
line of business he should opt for.