1. How to write great emails
that bring in new clients
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2. •4.1b Email users by 2021, Facebook is currently around 2.3b
• Email is in general better at driving traffic and direct conversions and social media –
with engaging with your audience.
• REACH - FB Page - 1-3% = 10-30 / 1000
- Email - 21% Open Rates = 210 / 1000
•Click through rate - FB - 0.07%
- Email - 3.57%
•People have already told you they’re interested in your services if they’re on your email
list so they’re more receptive to being sold to
WHY?
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3. • Self Interest - How to lose10lbs in 2 weeks
• Curiosity Based - You won’t believe where she put the aubergine!
• Offer - Not getting results? Download this - 85% Off
• Scarcity - Access Closes Tonight!
Getting People To Open Your Emails
Types Of Subject Lines
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5. I woke up this morning, and I'd received an email from client Katie (she's a solicitor, 36, with 2 children and a busy job).
This is what she wrote
(I had an image of the email here but basically she’d just got home for Tenerife and had lost 38lbs since we’d started working together)
For most people I'd say that's a pretty good result, some people like "Katie" still want more
Everyone has their own reasons, motivations and goals
"Katie" wants to get a bit leaner but always has the rule that her exercise and nutrition is never allowed to distract her from enjoying her life and spending time with her kids
So what's been the key to her success?
#1. Focus. Katie has 1 main goal each day in the programme I give her. No distractions by what others might say about training and nutrition. She's focused on what she's doing
#2. Strength. Related to the first point, she doesn't get sucked in by anything new and fancy. She knows her strengths and stays in her lane.
#3. Trust. Since we started working together, Katie has trusted me and the process 100%. No searching Google for other answers when she's had a tough week or asking for
advice from others - and it's where most people get it wrong!
#5. Simple. Katie has her training that is the same every week and she keeps most of her meals the same each week just adding new ones here and there and eating out once or
twice per week. Variety can be important for some, but finding what works for you and sticking with it can lead to forming great habits and guaranteed results
Flexible dieting and enjoying your lifestyle works. It really does. Stay focused and keep it simple.
You got this.
-Sukh
P.S. my VIP coaching programme is almost full
(9 spaces)
I'll be closing it until January soon
It's the same coaching programme that Katie is on
We go deep into finding what works for you then I coach the sh*t out of you until you get to where you want to be
If you'd like more details on registration, please email me right away and we'll jump on a free call to see if I can help you, no slimy sales call, I genuinely just want to see if we're a
good fit then I'll leave it to you
Reply to this email if you'd like to find out more
1. SLO
STORY
LESSONOFFER
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6. Hey X,
Are you still looking to lose weight?
Sukh
2. SPER
Hey X,
How’s your training going?
Sukh
Hey X,
How are you getting on with your nutrition?
Sukh
Short
Personal
Expecting
Response
You will have more conversations
and get more replies from emails
like this than you’ve ever had before
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7. Super Signature
“PS. When you’re ready, here’s a few ways I can help you
1. Free Thing
2. Next Step
3. Highest Step”
VSS
Value
This is what most trainers and coaches are good at, helpful valuable advice, which is
fine. But you can still make a soft offer by adding a super signature to the bottom of your
value based emails
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8. •If you want to make more sales, send emails and practice at
getting good
•The people on your email list are warmer than you think
•Practice being more aware of situations that would be perfect to
write about, anecdotes and stories engage and sell
•SPER emails will get you clients today
NOTES
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9. Don’t forget to hit the save button so you can use this in your
business to supercharge how you use email to get more clients
If this SlideShare has been of value to you, please do let me know
by hitting the love button and leaving me comment below
- Sukh Sidhu
OnlineFitnessBusiness.com
Make Email Great Again
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