Subash kalbarga: world & India travel & Tourism related facts.

1. TRAVELSTRAVELS

2. TOURISM
Tourism is the temporary, short
term movement of people to
destination outside the places where
they normally live and work and
their activities during the each
destination. it includes all the
purposes

3. WORLD TRAVEL & TOURISM
COUNCIL
 The tourism industry in India is likely to
generate US$ 121.4 billion of economic
activity by 2015.
 It is estimated that India will lead in South
Asia with 8.9 million arrivals by 2020
 India is poised to emerge as the 2nd fastest
growing (8.8%) tourism economy in the world
over 2005­14
 India is ranked 6th in terms of price
competitiveness and 39th in terms of safety
and security.

4. INDIAN TOURISM
 Tourism is the largest service industry in
India, with a contribution of 6.23% to the
GDP
 It provides 8.78% of the total employment
in India i.e. about 41.8 million people
 The tourism industry in India generated
about US$100 billion in 2008
 It is expected to increase at a 9.4%
annual growth rate

5. PLC
India at
present
India
in 5 yrs
time
Tourism
develope
d
countries
India

6. CONSUMER BUYING BEHAVIOR
 Family Security
 Availability of aid
 Reasonable rate
 Insurance
 Guidance
 Proper communication

7. EGO INVOLVEMENT
 Tourists are highly involved in the decisions
surrounding their travel experiences
 Access to information has made the customer an
active participant thus boosting their ego
 Their ego and belief in their own instincts and
intelligence is very important
 Booking over the internet after several
comparisons on various websites
 Priding themselves on getting the best deals
than other travelers

8. LOYALTY AND COMMITMENT
 Price loyalty, in many respects, is replacing
brand loyalty
 Consumers want to participate in the creation of
product, no longer a “one size fits all” world
 They also want to turn existing brands into their
own and control the transaction
 Consumers will go with the best deal
 It is cheaper to keep a customer than to get a
new one thus tour operators have loyalty
programs

9. FRIENDS & FAMILY INFLUENCE
• Advice from family or friends is a huge influencer in
buying decisions as they are trusted & suggestion
valued
• The reason to consider friends’ advice as a strong
influencer in decision­making is the fact that they may
also make up the travel party
• Research on family decision­making as it relates to
travel focuses more on how travel brings a family
• The tour operator must overcome any objections or
previous bad perceptions that any number of friends
and family members may have

10. NOVELTY SEEKING
• New experiences is a key motivator in the reason
people travel.
• Vacationers taking novel trips seek more advice
on the destination and spend more time & money
during the trip than do travelers who take more
commonplace trips.
• Family vacations & work­related activities that
have taken customers to number of destinations.
Thus they find motivations in new & unique
experiences.

11. TYPES OF TOURISM
 Products Monsoon magic
 Rural & village tourism
 Medical tourism
 Wellness & Spa tourism
 Luxury tourism
 Adventure tourism
 MICE

12. High Involvement
Lower involvement
Rational Aspiration
World Tours
 Honeymoon Tours
Business Tours
Low budget tour
One day trip
Neighbouring country

13. GOVT. INITIATIVES
 Active participation and investment from
private sector
 Special attention for infrastructure
development in NE India and J & K
 Improvement and environmental up­gradation
of the protected monuments
 Greater focus on Rural tourism for eliminating
poverty, creating employment and
encouraging tribal & local crafts

14.  Training of State Police to act as Tourist Police
 Encourage Adventure Tourism for the new
class of young tourists
 Give due importance to Domestic tourism
connected with pilgrimages
 Promoting its Healthcare tourism by providing
the visitors with private healthcare facilities
 Encourage special products like yoga, ayurveda
etc

15. SWOT ANALYSIS
Strengths
 Rich culture heritage and
colourful festivals.
 Scenic beauty of the country
draws tourists from far off
places.
 Terrain is ideally suited for
various adventure activities.
 Well known Indian
hospitality.
Weaknesses
 Inadequate infrastructure to
match the expectation.
 Restrictive Airline Policy of
the Government of India.
 Overcrowding of popular
tourist centres.
 Inadequate marketing and
information channels.

16. Opportunities
 GOI is giving special
attention to certain regions
like NE India.
 ADB is preparing a Sub­
Regional Plan for
development of tourism in
India.
 Potential for private sector's
investment in tourism
projects.
 Availability of high quality
human resource.
Threats
 Strong Competition within
states of India and abroad.
 Terrorism is a major setback
of the region.
 Disorganized tourism
development
 Environmental factors also
impose a threat

17. FUTURE OF TOURISM
 US$ 3.5 trillion service sector within the global economy
 Double­digit growth in foreign tourist arrivals
 Foreign exchange earnings have shown a robust growth of
25.6% and 6.32 billion
 Tourism has now become a significant industry in India,
contributing around 5.9 per cent of the Gross Domestic
Product (GDP) and providing employment to about 41.8
million people
 US$ 121.4 billion of economic activity by 2015
 Medical tourism with revenues from the industry
estimated to grow from US$ 333 million in 200 tourism
revenues are expected to surge 42% from 2007 to 2017 to
US$ 2.2 billion by 2012

18. HISTORY OF COX AND KINGS
 Cox & Kings is the longest established travel company in
the world, its history stretching back to 1758
 Richard Cox

19. HIGHLIGHTS OF COX AND KINGS
 Accommodation
 Transportation
 Local Sightseeing
 Meals
 Enroute meals
 Tour Manager
 Local Guide
 Travel Insurance
 Currently excluded 2.58%GST

20. FOR INSTANCE OF COX AND
KINGS
GIT Tour Price ­ Ex Srinagar Standard(Rs.)
 Cost per Person on twin sharing 26799
 Cost per adult with extra bed (or mattress) 21899
 Child between 5­12 years With extra
bed + Seat in Coach 20899
 Child between 5­12 years With no extra
bed + Seat in Coach 18399
 Child between 2­5 years With no extra
bed + Seat in Coach 10699
 Infant (Below 2 yrs) without extra bed
and no seat in coach 999
 Single Room* 38299

21. HIGHLIGHTS OF KESARI

23. KESARI
 Vision: To be a world class travel company
spreading smiles and happiness.
 Mission: A company passionately committed to
Total Quality Travel, with continual delivery of
value added services. Uphold the highest ethical
standards and create new benchmark in the
industry.

24. Kesari ­ A Journey of Excellence, Innovation
and Joy
“When you make a promise to your guests, honour it.”
A firm belief in honest and transparent deals, no
hidden costs and no compromise on sight seeing ­
that's what makes Kesari the first choice of
generations of guests.

25. CURRENT
SCENARIO
 Kesari today has to its credit a substantial
portfolio of holiday destinations, domestic and
international.
 Operating in more than 100 destinations in India
and over 1000 destinations Worldwide, spreading
across the seven continents.
 Over 300,000 happy guests have enjoyed the
world class standards of service, quality and
innovation that Kesari has brought in the
tourism industry.

26. THE BACKBONE OF SUCCESS
 personal touch and caring attitude.
 Totally honest policy
 Excellent service
 Perfect tour planning

27. PRODUCTS AND SERVICES
 Kesari services are also offered through their
network of over 60 preferred sales agents, all over
Maharashtra and other states in India.

28. SPECIAL INTEREST TOURS
 Chota Break
 Couple Tour Once Again
 Honeymoon
 NRI Special
 Wildlife special
 World class education

29. CUSTOMER + FEEDBACK
 They are very professional and friendly.
 No hidden costs

30. SEGMENTATION
 Market segmentation is the process in Marketing of dividing a
market into distinct subsets (segments) that behave in the
same way or have similar needs.
Why Segmentation ?
 Help identify new opportunities
 Make your brands more competitive
 Improve efficiency and effectiveness of marketing mix

31. KESARI’S STP
Basis of Segmentation
 Geographical : Metro Cities , Tier 1& Tier 2 cities
 Psychographic : Lifestyle, personality, aspiration
 Behavioral : Occasion, user status, frequency
 Demographic : Age, stage, income

32. TARGETING
 Kesari is targeting all Middle Class & Upper Middle Class
population
 Targeted customers are form Metro cities & urban areas
 Kesari has targeted all age groups by its diverse tour
programs Eg : My Fair lady , Second Inning
 Kesari is trying to meet unmeeted demands through there
programms
 Kesari has targeted people with special needs

33. POSITIONING
 As a service provider
 Kesari has positioned itself as world class Travel company at
affordable rates
 Company with strong work ethics
 As a common man’s company

34. SERVICE DIMENSIONS IN
TOURISM
Access
Communication
Competence
Courtesy
Credibility
Reliability
Responsiveness
Security
Tangibles
Understanding
the customers

35. KESARI V/S COX AND KING
Parameters Kesari Cox and kings
Access 8 6
Communication 9 7
Competence 8 8
Courtesy 7 7
Credibility 6 7
Reliability 7 7
Responsiveness 7 7
Security 8 8
Understanding the
customers
9 7