This document discusses social media and its use in construction markets. It first looks at definitions of social media and how companies can benefit from using social media platforms like Twitter, LinkedIn and blogs. Specifically, it notes that 44% of architects use Twitter for work and quotes from industry professionals about how social media allows for collaboration, changes how companies work, and helps solve problems. The document then discusses risks of social media related to privacy and outlines eight key steps for running a successful social business using social media, such as listening, planning ahead, involving employees, finding advocates, focusing on customers and connecting to the real world.

1. Social Media
Red Rush by San Diego Shooter
in Construction Markets
Su Butcher
Justpractising.com

2. Let’s look into the future…

3. http://en.wikipedia.org/wiki/Google_Glass

4. https://www.youtube.com/watch?v=aejYovqmwQw

5. Costain
Source Source(pdf)

6. Costain
Source Source(pdf)

7. jasonahowie

9. Red Rush by San Diego Shooter

10. 1. What is Social Media?
2. Who is Using it?
3. How can we Benefit?
Train Ride by MySi Anne

11. Social
Media?
Train Ride by MySi Anne
What is
1

12. http://theconversationprism.com/
Social Media

13. ~30m
~17m ~15m
http://www.realbusinessrescue.co.uk/news/2014-how-are-businesses-changing-the-way-they-use-b2b-social-media

14. Using it?
Train Ride by MySi Anne
Who is
2

15. 44%
of architects
use Twitter
for work.
Construction Marketing Index:
http://bit.ly/ArchitectsInternetResearch

16. Everything I know…
I learned from Twitter”
Duncan Reed,
Digital Construction Process Manager,
Tekla (UK) Ltd
“
Source

17. Passivhaus – Elrond Burrell
The niche is
becoming more
mainstream.”
Elrond Burrell, Associate, Architype
“
Source http://storify.com/ElrondBurrell/ukphc13

18. Collaborative
Approaches allow
us to compete”
Russell Curtis, Director, RCKa Architects
“
www.rcka.co.uk

19. http://www.daylebayliss.co.uk/
Cloud technology
has really changed
the way we work.”
Dayle Bayliss MSc MRICS MCIOB MBEng
“

20. “
Architects don’t care
about your product.
They want to solve
their problem.”
Richard Gay

21. Social Networks:
• Credibility
• Authority
• Trust

22. How Can We
Benefit?
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3

23. The Future of Work

24. OS Minecraft UK Terrain Screenshots

25. Privacy and Social Media

26. How Can We
Avoid the
Risks?
Train Ride by MySi Anne
3

27. A
Social
Business?

28. Paulo Otávio
1. Listen

29. 2. Plan Ahead
Charlie Phillips

30. 3. Involve your People
There is only one
‘company USP’ and that
is your people..”
Casey Rutland, Associate Director Arup Associates
“
Source http://caseyrutland.com/

31. 4. Find your Advocates

32. 5. Customer

33. 6. Connect to the Real World
Eric Fischer

34. 7.Demonstrate
Expertise

36. Why
Blogging?

39. 8. Be Ready for Dialogue
tylerdurden

40. A
Social
Business …
1. Listens
2. Plans Ahead
3. Involves its People
4. Finds Advocates
5. Is Customer Focused
6. Connects the Real World
7. Demonstrates Expertise
8. Is Ready for Dialogue

41. Thank You.
Su Butcher
Justpractising.com
Images: Creative Commons