Geotagging, user generated content and social networks


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Geotagging, user generated content and social networks

  1. 1. Thomas Landspurg @8Motions 2007 Geotagging, User Generated Content and Social Networks…
  2. 2. About 8Motions <ul><li>8Motions provides application and services related to geolocalisation on mobile. </li></ul><ul><li>Semi-finalist of Navteq LBS Challenge 2007 </li></ul><ul><li>Selected by the « OSEO » in the emerging category </li></ul><ul><li>Part of the Orange « Startup Program » </li></ul><ul><li>Located in France (Bordeaux) </li></ul>@8Motions 2007
  3. 3. What we are doing <ul><li>Mobile tourist guide application, based on User Generated Content </li></ul><ul><li>Evolution of tourist guide: </li></ul><ul><ul><ul><li>First generation, was “Guide Michelin”: static content </li></ul></ul></ul><ul><ul><ul><li>Second was “Lonely Planet”: user generated feedback </li></ul></ul></ul><ul><ul><ul><li>Third generation is UGC (Ex: Wikimapia, Virtual Tourist, …) </li></ul></ul></ul><ul><li>Link with multimedia content: pictures, videos,…. </li></ul>@8Motions 2007
  4. 4. Mapz: Mobile Widget adapted to Maps! <ul><ul><ul><li>Widget framework to easily add/develop/manipulate piece of geolocalized information </li></ul></ul></ul><ul><ul><ul><li>Create « mashups » in minutes </li></ul></ul></ul><ul><ul><ul><li>Fully downloadable </li></ul></ul></ul><ul><ul><ul><li>A Mapz can be: </li></ul></ul></ul><ul><ul><ul><ul><li>A link to a KML </li></ul></ul></ul></ul><ul><ul><ul><ul><li>An extra layer </li></ul></ul></ul></ul><ul><ul><ul><ul><li>A different map provider (ex: OpenStreetMap) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>A micro application with behavior </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Shared by users </li></ul></ul></ul></ul>@8Motions 2007
  5. 5. Opening considerations <ul><li>Navigation won’t be the killer app for mobile LBS </li></ul><ul><li>GPS is a key technology for innovation </li></ul><ul><ul><li>Facilitate experimentation, development </li></ul></ul><ul><ul><li>More than enough to do many applications: </li></ul></ul><ul><ul><ul><li>Message to operators/manufacturers: keep fragmentation away! </li></ul></ul></ul><ul><ul><li>Privacy is in user hands: He can choose what he wants to do </li></ul></ul><ul><li>Google Map (on the web) set up the trend: access to maps is not anymore in the hands of a few specialist </li></ul><ul><ul><li>and looking to map, satellite picture is now…FUN </li></ul></ul>@8Motions 2007
  6. 6. Is there any life outside operator portal? <ul><li>The application that initiate this company has already been download 500 000 times </li></ul>@8Motions 2007
  7. 7. Internet revolution <ul><li>User Generated content </li></ul><ul><ul><li>Wikipedia, Flickr, YouTube, … </li></ul></ul><ul><li>Social network </li></ul><ul><ul><li>Facebook, MySpace,…. </li></ul></ul><ul><li>Wikimapia: user generated POI </li></ul><ul><ul><li>5 Millions of POI </li></ul></ul><ul><li>Mobile has not yet been correctly addressed </li></ul><ul><ul><li>Addressing mobile is just more than having a good browser </li></ul></ul><ul><ul><li>Many opportunities in mobile space </li></ul></ul>@8Motions 2007
  8. 8. What is geotagging? <ul><li>is the process of adding geographical identification metadata to some content.. </li></ul><ul><li>Metadata can be: </li></ul><ul><ul><ul><ul><li>Lat, lon </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Place: paris, eiffel tower, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Personal geotagging: home, school </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Contextual geotagging: rugby world cup final </li></ul></ul></ul></ul><ul><li>Geotagging is NOT an application, but a means to create or enhance content or application </li></ul>@8Motions 2007
  9. 9. Geotagging <ul><li>More generaly speaking, geotagging is creating content related to location </li></ul><ul><li>Example: </li></ul><ul><ul><li>Flickr photos geotagged with location </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Places, point of interest… </li></ul></ul><ul><li>Geotagged data can be used in both directions: </li></ul><ul><ul><li>Being produced on mobile </li></ul></ul><ul><ul><li>Being consumed on mobile </li></ul></ul>@8Motions 2007
  10. 10. Example of Geotagging+UGC <ul><li>In this example, we see what is tagged « near » this specific place: </li></ul><ul><ul><li>Hotel Melia Avenida America </li></ul></ul><ul><ul><li>Close to « distrito de ciena lineal » </li></ul></ul><ul><ul><li>In madrid </li></ul></ul><ul><ul><li>In Spain </li></ul></ul><ul><li>These are relevant information that can be used to geotag pictures </li></ul><ul><li>Example: </li></ul><ul><ul><li>8Motions service, but also ZoneTag from Yahoo </li></ul></ul>@8Motions 2007
  11. 11. UGC challenges <ul><li>Different kind of UGC: </li></ul><ul><ul><li>« high quality » UGC: restaurant place review, tourist information, etc… </li></ul></ul><ul><ul><li>« low quality/feedback »: </li></ul></ul><ul><ul><ul><li>« My friends  place » : content not really interesting outside a small group </li></ul></ul></ul><ul><ul><ul><li>Use the community as a way to raise high quality content </li></ul></ul></ul><ul><ul><ul><ul><li>Notes, comments, …. </li></ul></ul></ul></ul><ul><li>Web vs. mobile: </li></ul><ul><ul><li>Content can be created (drafted) on mobile </li></ul></ul><ul><ul><li>UGC (and especially high quality one) can be edited on web site: </li></ul></ul><ul><ul><ul><li>Mobile and Web are complementary </li></ul></ul></ul>@8Motions 2007
  12. 12. Mobile Challenges <ul><li>Access to the position </li></ul><ul><ul><li>LBS is still not a mass market technology </li></ul></ul><ul><ul><li>Very little GPS enabled phone </li></ul></ul><ul><ul><li>Difficult to access to others technologies (CellId,…) </li></ul></ul><ul><li>User generated content needs critical mass to be interesting </li></ul><ul><li>It’s not easy to create content on mobile </li></ul><ul><li>Data prices </li></ul>@8Motions 2007
  13. 13. Handsets <ul><li>Don’t try to access mass market today: </li></ul><ul><ul><li>High end phone users(N95, 6110 for instance) paid a lot for their GPS enabled phone: they are ready to spent time to download and use applications that take advantage of their (costly) GPS </li></ul></ul><ul><ul><li>They are opinion leaders and early adopters </li></ul></ul><ul><li>Target mass market (through operators/LBS platform) in a second step: take much longer time </li></ul><ul><ul><li>Mass market GPS handset will come </li></ul></ul><ul><ul><li>Explore other technical options Cell-ID based… </li></ul></ul>@8Motions 2007
  14. 14. How to solve the critical mass pb <ul><li>Link with existing Web service: </li></ul><ul><ul><li>Provides a mobile access to existing web service </li></ul></ul><ul><ul><li>Extend an existing community on the mobile </li></ul></ul><ul><li>Share the user base with the service </li></ul><ul><li>Use viral features </li></ul><ul><ul><li>Find my friends </li></ul></ul><ul><ul><li>Recommend to a friend </li></ul></ul>@8Motions 2007
  15. 15. Difficulty to create content on mobile <ul><li>This depends of the content (and the mobile) </li></ul><ul><li>Create simple things on mobile: </li></ul><ul><ul><li>Simple feedback (ranking, love/hate, etc…) </li></ul></ul><ul><ul><li>Take advantage of mobile: </li></ul></ul><ul><ul><ul><li>Picture, video are easy to create on mobile, texts not </li></ul></ul></ul><ul><li>Draft  content on mobile, edited on the web </li></ul><ul><ul><li>Target the small percentage of people ready to spent time to elaborate high quality content </li></ul></ul><ul><ul><li>Give them tools to create this content </li></ul></ul>@8Motions 2007
  16. 16. What about business models? <ul><li>Early market, no obvious answer </li></ul><ul><li>Several options: </li></ul><ul><ul><li>Geolocalized advertising: huge potential, but still very early </li></ul></ul><ul><ul><li>Premium services/subscription? >Need to educate people </li></ul></ul><ul><ul><li>SMS is as always a simple way to do micro billing </li></ul></ul><ul><li>Generate revenue on content might create new issues: </li></ul><ul><ul><li>Sharing revenue with content creator </li></ul></ul>@8Motions 2007
  17. 17. Conclusion <ul><li>The pieces to enable innovatives LBS application are here </li></ul><ul><li>UGC is one of the key driver of Web2.0, we expect to take a greater role in Mobile2.0 </li></ul><ul><li>Mass market will explode with deployment of GPS enabled handsets </li></ul>@8Motions 2007
  18. 18. Thanks <ul><li>Thomas Landspurg </li></ul><ul><li>Contact: </li></ul><ul><li>[email_address] </li></ul>@8Motions 2007