Digital Marketing is continually evolving and this may seem unsettling at times. Strategies that were working in past, might not be effective in the present. Do you know why many businesses fail to get ahead of their competitors? It's simply because they are not willing to adapt to the ever-changing world of digital media.

1. Steve Trahanas - When You Should Change Your Digital Marketing
Strategy
Digital Marketing is continually evolving and this may seem unsettling at times. Strategies
that were working in past, might not be effective in the present. Do you know why many
businesses fail to get ahead of their competitors? It's simply because they are not willing to
adapt to the ever-changing world of digital media. But, the great thing about a digital
marketing strategy is that you can change them on the fly in response to real-time results
and analytics data. While this may seem tricky as if you change things too quickly, you may
not be able to find if your strategy worked for long-term. But if you wait for a long time, you
are likely to waste your two valuable resources: time and money.
With that said, how do you know when its the right time to change your Digital Marketing
strategy? To help you keep up with the fast-paced industry, I've created this post to help
you know when to change your digital marketing strategy.
Below are the 5 signs to help you decide when to quit your existing strategy.
1. Focusing on low-value metrics
If you're concentrating on low-value metrics like impressions and clicks, you may be missing
out because impressions and clicks only let you know about your marketing visibility. And
not the real accuracy of your strategies.
2. Only focusing on your brand not on audience needs
Every marketer wants to spread their brand name but you should not overdo by pasting
your brand name all over everything. In fact, make your content educational that focus on
your audience problems and needs. This would really help you in targeting buyers in initial
stages of the buyer's journey.
3. Over usage of keywords
Although, it's required to place keywords in your content, Google's priority always lies in
providing reach user experience and relevancy of content. Google has nothing to do with
how many times your site shows the keyword like "Digital Marketing Strategy."
4. Don't rely on your instinct
Your prior experience is certainly precious. But your decision-making process should not be
only based on what worked in the past. It's a really bad idea as what worked tomorrow may
be completely irrelevant today. Therefore guiding your marketing strategy through
objective data will only get you better results.

2. 5. Not integrated
Whether it's about veteran digital marketer, sitting in IT or a start-up company, it's too
common for digital marketing strategies to be finished in silos. It is an easier way but of
course, it's not effective. It's true that digital approach works best when it's integrated with
traditional channels.
Now you know that if you need to change your digital marketing strategy or not, here is a
complete guide to help you build a new, powerful marketing strategy to achieve your online
goals.
What are the essential steps for creating an effective digital marketing strategy?
When creating a marketing strategy for your business, always keep your audience first. Set
goals, plan your strategy, implement it, and finally measure your success.
Research on your target market and competitors
Know your audience because if you don't them, how can you help them
Integrate different marketing strategies and use only the correct tools
If you don't have the required skills set, don't hesitate to purchase special services
Identify your online value proposition and apply it across all digital marketing channels
Last but definitely not the least, prepare yourself

3. Which digital channels are most effective for you and why?
With so many digital channels around, it gets difficult to choose the best one. So you can
identify it with these simple basics:
Identify the channel where most of your potential customers like to hang out
Analyze your target audience behavior
Build awareness with Twitter
Attend industry events and conferences
Social media and newsletters to reach out to your potential customers
SEO or combination of SEO and PPC to help you attract more visitors
How to evaluate your digital marketing activities?
Unfortunately, some companies don't know how to answer this question correctly. If you're
also one of them, don't feel embarrassed! Just hop on and find out how can you determine
the right metrics and evaluate your current digital marketing activities.

4. Identify your target KPI (Key Performance Indicator) to help you understand what's working
Monitor your website traffic and sales to know the necessary statistics about your
customers
Track and measure your metrics through Google Analytics
Survey your site visitors to find if they're satisfied with your solutions
Track ROI, conversions, market share, and sales
How to make your business stand out from the crowd?
In today's competitive digital market it's really difficult to make your business stand out
from your competitors. But an effective strategy can help you stay ahead of them. Let's see
how.
Effectively communicate and educate your customers
Stay honest and transparent to build customer's loyalty
Talk less, listen more
Be authoritative and helpful in what you do
Know your competitors and learn from them
Be creative, open-minded, and try new technologies
Speak in your audience language
Use proof points and testimonials to show you're the best