IVIOU is a revolutionary e-commerce platform built around video that allows users to shop through a more social media-like experience of scrolling through videos. It aims to address limitations of existing platforms that do not offer native video or are not accessible to all sellers. IVIOU will offer native video capabilities, powerful tools for sellers including analytics and live chat, and competitive pricing with a 15% transaction fee. It plans to launch initially in the Southeast US and expand globally through a phased approach focused on organic growth and targeted advertising.
Sushant Golf City / best call girls in Lucknow | Service-oriented sexy call g...
Iviou.
1. Seed Deck -- 2020Show what you got - get what you see
2. 2
Company Overview
IVIOU is a revolutionary e-commerce platform
built around video where users buyers and sellers
can finally take full advantage of video to make a
new and unique shopping experience that feels
more like scrolling through YouTube or TikTok
than shopping.
3. 3
Team
Stevenson Perejuste || Founder & CEO
• Previously founded a French dating site
• Degree in technology from University of Paris
4. The Online Shopping Market
E-commerce sales surpassed $500bn in the US and $3.6
trillion globally in 2019 with over 22% of sellers drop
shipping. Online classifieds exceeded $22bn in 2019.
HUGE markets
A massive market where video is one of the highest growth sectors
With 87% of businesses reporting video use as a
marketing tool, it is one of the industry’s highest growth
areas
High Video Growth
According to Wordstream, using video on a
product page can increase conversions by
80% or more.
Emphasis on Video
Figure 1: Growth in Video
5. Similarly, two-sided marketplaces like
Craigslist and OfferUp do not have native
video, seller’s analytics, and other
important seller’s tools
Two-Sided Marketplaces
Often listings are scams with a
fake photo, which makes it difficult
for buyers to determine
authenticity
Fake Listings
Problem
Despite video significantly increasing
conversions and being a better UX for buyers,
Amazon and other e-commerce providers don't
integrate native video into their sites.
Not only do major e-commerce platforms
like Amazon and Alibaba not offer native
video, but they are not easily accessible
to all sellers.
E-Commerce Platforms
Buyers want to see videos of
products and often have to look
elsewhere (YouTube or others) for
the video they demand
Bad UX for Buyers
6. 6Solution: IVIOU
A revolutionary e-commerce platform built that includes native video, powerful artificial
intelligence, and a proprietary suite of sellers’ tools and analytics.
IVIOU is the only e-commerce platform with fully
native video serving as the cornerstone of the UX.
Additionally, video helps fight scams through letting
buyers more easily audit authenticity
Native Video
IVIOU integrates video to help sellers convert more customers
(making them more money) and gives buyers a better
experience (making them more likely to spend money)
Seller Tools
From analytics to live chat, IVIOU gives sellers
actionable data around traffic and history while
providing recommendations
For Sellers AND Buyers
7. 7
Native Video
IVIOU is the sole provider of a video-only shopping platform where buyers and
sellers can take advantage of video fully, finally making online shopping more like a
social media experience.
A Social Shopping Experience
From automatic listings to recommendations, machine learning and
artificial intelligence enhances the selling experience
Designed for Gen Y and Millenials
Generation Y and Millennials conduct over 58 percent of their
shopping online and watch at least 4.2 online videos per day.
IVIOU is designed for this coveted demographic
Relevant Examples
Not only do all social media platforms have native video (FB Video,
Instagram TV, etc.), even some of the largest social media
platforms are exclusively video (TikTok, YouTube)
8. 8
Sellers’ Tools
Artificial Intelligence
From automatic listings to recommendations,
machine learning and artificial intelligence will
power voice commands, visual recognition,
and augmented reality
Live Video Chat & Auction
Buyers and sellers can communicate via live
video chat or seamlessly direct message
videos back and forth. There is also an
auction feature to hold live bids
Advance Shipping
Our unique shipping tool lets sellers pre-set
weight and cost of a similar product so seller
can ship faster without needed to go through
all of the hassle of measurement
Search & Fulfillment
Not only does IVIOU feature advance filtering
and mapping for nearby sellers, but
fulfillment and payment are done with
enhanced encryption and security. Post
payment, there is buyer and seller protection.
dual-sided feedback, and satisfaction
IVIOU uses artificial intelligence, video chat, and unique tools to create a groundbreaking
new seller experience for e-commerce
9. 9
Powerful
Analytics
Using artificial intelligence and machine learning, the IVIOU
platform delivers extremely powerful dashboards and
recommendations to sellers
Dashboards
Recommendations
The IVIOU dashboard provides a comprehensive view of
seller activities, opportunities, and performance
Our algorithms provide recommendations for seller actions
as well as generate automatic listings with recommendations
for buyers
10. Competition
E-Commerce Platforms IVIOU Two-Sided Marketplaces
The primary competition in the space comes from traditional
e-commerce providers and two-sided peer-to-peer marketplaces.
11. Competitive Landscape
While some solutions offer basic analytics, sellers’ tools, and shipping facilitation, only IVIOU is built for and around video.
Whereas the larger companies like eBay and Amazon know if users need more information they will go to YouTube, only
IVIOU provides an amazing video-first online shopping experience.
Native Video Shipping Facilitation
Easy Access to All
Sellers
Built-in Analytics Helpful Sellers’ Tools
Reasonable
Transaction Fees
OfferUp
Craigslist
LetGo
eBay
Amazon
Alibaba
ClassifiedsApps
E-commerce
Aggregators
12. 12
$29.99/MO 15% transaction fee
Seller Pro
A seller pro account will be a
monthly subscription that provides
sellers with the ability to list and the
whole suite of tools
Transaction Fee Listing Bump
PRICING TABLES
In addition to advertisements and E-commerce revenues generated by IVIOU’s own products, there will be
subscriptions, transaction fees, and listing bumps
Whenever an item is sold,
IVIOU will take a 15%
transaction fee, which is
extremely competitive
The seller will have 4 options for
how to bump their listing with
fees from $2.99 to $13.99
depending on the time
$2.99+
13. Go-To-Market Strategy
Using a hyper-local grassroots product launch, IVIOU will grow
organically in the Southeast before launching highly targeted ads to
expand globally
1. Beginning with the Southeastern US, IVIOU will
begin to expand across the United States
2. Next, IVIOU will go global starting with Canada,
Australia, UK, Europe, and South America
3.
Once adequate network effects are secured within
the United States, Europe, and others, IVIOU will
expand to China and India
14. Timeline Here is the general timeline for launch of our MVP, expansion, and marketing blitz.
PROJECT FEB MAR APR MAY JUN JUL AUG SEPT OCT
Launch MVP
Collect data and
expand tools based
on customer
feedback
Product Launch
Marketing Blitz