This document summarizes a book chapter on tourism governance in Myanmar. The book was launched in September 2017 at the UNWTO General Assembly in Chengdu, China. The chapter was written by Steve Noakes (U Thiha) and is titled "Myanmar: Valuing context in the governance of change." The publication includes 18 case studies from across the Asia Pacific region, including this chapter on Myanmar. It provides context on tourism development and governance in Myanmar.

1. Book launched at the September, 2017
General Assembly of the UNWTO, Chengdu,
China.
Includes a chapter Gtled:
Myanmar:
Valuing context in
the governance of
change.
By: Steve Noakes (U Thiha)

2. Book contents list:
World Tourism OrganizaGon
and Griffith University (2017),
Managing Growth and
Sustainable Tourism
Governance in Asia and the
Pacific, UNWTO, Madrid.

3. PLUS …
The publicaGon includes 18 case studies from across the Asia Pacific region, including
this one on Myanmar.

16. 4 Lomine, L. (2012), ‘Ethics of Global Tourism’, in: Wankel, C. and Malleck, S. (2012), ‘Ethical Models and ApplicaGons of
GlobalizaGon: Cultural, Socio-PoliGcal and Economic PerspecGves’, 30-11-2011, PoliGcal Science, p. 202.
5 Myanmar Tourism (2016), Myanmar Tourism Business Law (online), available at: www.myanmartourism.org (06-07-2017).
6 Bansal, T. (2016), ‘The dra tourism law: Fit for purpose?’, FronGer Magazine (online), available at:
www.fronGermyanmar.net (06-07-2017).
7 Ministry of Hotels and Tourism, Myanmar (2016), Tourism Human Resource Development Strategy and AcGon Plan,
Research Strand 8: A Study of the InsGtuGonal Capacity of the Ministry of Hotels and Tourism (online), available at:
www.myanmar-tourism.educaGon (16-04-2017).
Footnote summary:
1 McCrae, A. and PrenGce, A. (1978), Irrawaddy FloGlla, James Paton Ltd, Paisley.
2 Winter, T. (2007), ‘Rethinking Tourism in Asia’, Annals of Tourism Research, volume 34, issue 1, pp. 27–44
3 Kyaw Oo, A. (2008), BIMSTEC-Japan CooperaGon in Tourism Development: Myanmar PerspecGve, CSIRD, India.
Author’s contact:
Steve Noakes (U Thiha)
steve@pacificasiatourism.org