Conducted for Degrees Matter as part of Lumina Foundation Community Parnterships for Attainment, Guilford County, North Carolina.

1. Guilford County, NC
'AREA' Refers to the following geography: Guilford County, NC
'METRO' Refers to the following geography: Greensboro-High Point, NC
MSA
'METRO PERCENTILE' ranks against all metropolitan areas, where 1 =
highest centile value; 100 = lowest centile value
Partnership for Attainment: Regional
Indicators

2. Guilford County, NC
1 Basic Demographic and Economic Information
2 Labor Supply
3 Labor Demand
4 Quality of Local Institutions
Indicator Sections

3. Guilford County, NC
1 Basic Demographic and Economic Information
• This section provides demographic, economic, and
industry context in order to better inform efforts to
improve post-secondary attainment rates

4. Guilford County, NC
Population
Area (2011)
BASIC DEMOGRAPHIC AND ECONOMIC INFORMATION 1
10%
90%
Under 18 18 and Over
24%
76%
Under 18 18 and Over
AREA (2011)
U.S. (2011)
Population Growth
Metro (2000-2011)
AGE
14%
483,081
Metro Percentile Rank: 40
TOTAL POPULATION

5. Guilford County, NC
BASIC DEMOGRAPHIC AND ECONOMIC INFORMATION 2
13%
87%
Foreign-Born Native-Born
9%
91%
Foreign-Born Native-Born
AREA (2011)
U.S. (2011)
55%
32%
4%
7%
66%
13%
5%
16%
0%
10%
20%
30%
40%
50%
60%
70%
White Black Asian Hispanic
Population by Race / Ethnicity
(2011)
AREA U.S.
NATIVITYRACE AND ETHNICITY

6. Guilford County, NC
BASIC DEMOGRAPHIC AND ECONOMIC INFORMATION 3
$56,588
$33,237
$46,077
$32,031
$55,992
$35,635
$70,815
$41,965
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
White Black Asian Hispanic
Area Median Household Income
(2011)
AREA U.S.
Metro Cost of
Living Index (2011)
U.S. - 100
91.17
Metro Percentile Rank: 74
Area Median Household
Income (2011)
U.S. - $51,017
$46,288
INCOME
INCOME BY RACE /
ETHNICITY

7. Guilford County, NC
BASIC DEMOGRAPHIC AND ECONOMIC INFORMATION 4
8%
14%
11%
9%
8%
15%
7%
11%
0%
2%
4%
6%
8%
10%
12%
14%
16%
White Black Asian Hispanic
Unemployment Rate (2011)
AREA US
Unemployment Rate
Area (2011)
U.S. - 8.7%
8.8%
UNEMPLOYMENT
UNEMPLOYMENT BY RACE /
ETHNICITY

8. Guilford County, NC
BASIC DEMOGRAPHIC AND ECONOMIC INFORMATION 5
10%
25%
23%
31%
12%
26%
12%
23%
0%
5%
10%
15%
20%
25%
30%
35%
White Black Asian Hispanic
Percent in Poverty
(2011)
AREA US
Percent in Poverty
Area (2011)
U.S. - 14.3%
16.2%
POVERTY
POVERTY BY RACE /
ETHNICITY

9. Metro US Metro US
All Other Industries 16% 23%
-1.0%12,970 3.7% 4.0% 2.3%Construction
-9.5%14,610 4.2% 4.2% 1.3%Finance and insurance
Accommodation and food services
3.9%27,900 8.0% 5.8% 8.3%
Administrative and support and waste
management and remediation services
6.7%15,430 4.4% 3.2% 5.4%Transportation and warehousing
-1.2%17,860 5.1% 4.1% 4.1%Wholesale trade
4.0%27,550 7.9% 8.4% 5.8%
Guilford County, NC
Employment
(2012)
-3.2%45,350Government
2.9%52,380Manufacturing
3.2%36,150 10.4% 10.7%Retail trade
1.9%42,730 12.2% 12.2%Health care and social assistance
10 Largest Industries in Metro
-2.6%
3.6%
2.9%
13.0% 15.7%
Employment Share
15.0% 8.5%
Growth (2010-2012)
3.4%
BASIC DEMOGRAPHIC AND ECONOMIC INFORMATION 6

10. All Other Occupations 25.2% 33.3%
6.7%
3.9%
3.0%
Office and administrative support occupations
Sales and related occupations
Building and grounds cleaning and maintenance occupations
Food preparation and serving related occupations
Protective service occupations 2.2%
16.4%
8.8%
2.5%
4.9%
10 Largest Occupations in Metro By Occupational Specialization
Production occupations
Transportation and material moving occupations
Installation, maintenance, and repair occupations
Healthcare support occupations
Management occupations
Guilford County, NC
8.5%
Share of Metro
Employment (2012)
11.1%
9.6%
4.5%
3.3%
17.4%
10.8%
3.2%
Share of US
Employment (2012)
6.6%
10.6%
3.3%
4.4%
BASIC DEMOGRAPHIC AND ECONOMIC INFORMATION 7

11. Guilford County, NC
2 Labor Supply
• Education and skills of workers in the region

12. Guilford County, NC
LABOR SUPPLY 1
39%
21%
7%
33%
43%
21%
8%
28%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
High School
or Less
Some
College (No
Degree)
Associates Bachelor's
and Above
Educational
Attainment (2011)
AREA U.S.
33%
59%
62%
67%
54%
52%
31%
57%
56%
57%
59%
50%
70%
36%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Total Male Female White Black Asian Hispanic
Share of People with Some
College or Higher (2011)
AREA U.S.
ATTAINMENT ATTAINMENT BY RACE /
ETHNICITY

13. Guilford County, NC
LABOR SUPPLY 2LABOR SUPPLY
2.0%
1.4%
METRO EDUCATIONAL
ATTAINMENT PERCENTAGE POINT
GROWTH BY ASSOCIATES AND
HIGHER (2007-2011)
METRO US
Metro Attainment Rate,
Associates and Higher
(2011)
U.S. - 36%
Metro Percentile Rank: 38
35%

14. METRO US
22.8% 21.3%
10.0% 12.2%
8.4% 7.5%
7.4% 7.1%
6.3% 7.5%
5.8% 4.9%
4.6% 4.7%
3.7% 4.2%
3.7% 4.0%
3.5% 3.2%
3.4% 0.8%
2.7% 2.1%
2.7% 3.1%
2.6% 3.2%
1.8% 0.9%
1.5% 1.1%
1.3% 1.4%
1.3% 0.6%
1.2% 0.8%
1.0% 0.6%
Guilford County, NC
Business
Education Administration and Teaching
Biology and Life Sciences
Fine Arts
Communications
Physical Sciences
SHARE OF ALL
BACHELOR'S (2011)
SHARE OF BACHELOR'S EDUCATED-ADULTS BY FIELD OF DEGREE
(FOR FIRST MAJOR)
Physical Fitness, Parks, Recreation, and Leisure
History
English Language, Literature, and Composition
Computer and Information Sciences
Social Sciences
Medical and Health Sciences and Services
Engineering
Psychology
Interdisciplinary and Multi-Disciplinary Studies (General)
Family and Consumer Sciences
Agriculture
Public Affairs, Policy, and Social Work
Theology and Religious Vocations
Engineering Technologies
LABOR SUPPLY 3LABOR SUPPLY

15. Guilford County, NC
LABOR SUPPLY 4
8%
7%
18%
3%
7% 8%
10%
5%
26%
4%
11%
8%
0%
5%
10%
15%
20%
25%
30%
White Black Asian Hispanic Male Female
STEM BACHELOR'S
ATTAINMENT BY GROUP (2011)
METRO US
STEM Bachelor's
Attainment Rate for People
Over 25 Metro (2011)
USA - 9%
Metro STEM Post-Secondary
Students Graduating in 2012
8%
Metro Percentile Rank: 54
2,801
STEM Share of All Metro Graduates: 13%

16. Guilford County, NC
LABOR SUPPLY 5LABOR SUPPLY
Metro Share of Post-
Secondary Degree Holders
Born In-State (2011)
39%
21%
7%
33%
43%
21%
8%
28%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
High School
or Less
Some
College (No
Degree)
Associates Bachelor's
and Above
Educational
Attainment (2011)
AREA U.S.
IN-STATE ATTAINMENT
47%
U.S. - 36%
Metro Percentile Rank: 72

17. Guilford County, NC
3 Labor Demand
• Education and skills required by employers as shown
by employment and earnings

18. Guilford County, NC
LABOR DEMAND 1
16%
12%
9%
5%
14%
10%
8%
4%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
LESS THAN HIGH
SCHOOL
HIGH SCHOOL SOME COLLEGE BACHELOR'S OR
HIGHER
UNEMPLOYMENT RATE BY
EDUCATION (2011)
AREA US
$18,390
$25,969
$30,601
$45,048
$19,404
$27,024
$32,401
$49,157
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
LESS THAN
HIGH SCHOOL
HIGH SCHOOL SOME
COLLEGE
BACHELOR'S
OR HIGHER
MEDIAN EARNINGS BY
EDUCATION (2011)
AREA US

19. Guilford County, NC
LABOR DEMAND 2
62% 60%
3% 4%
35% 36%
METRO US
Jobs by Education
Required (2011)
ASSOCIATES, BACHELORS, AND ABOVE
SOME COLLEGE
HIGH SCHOOL
-1%
-9%
19%
13%
6%
3%
14%
12%
-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
TOTAL HIGH SCHOOL SOME COLLEGE ASSOCIATES,
BACHELOR'S &
HIGHER
Job Growth by Education
(2000 -2011)
METRO US

20. Guilford County, NC
$64,677
$45,448
$40,495
$77,753
$34,838
$27,852
$37,603
$64,718
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
$90,000
All No College Some
College
Associates
and Higher
Average Metro Earnings by
Educational Attainment, STEM
vs. Non-STEM (2011)
STEM Wages Non-STEM Wages
LABOR DEMAND 3
17% 21%
83% 79%
AREA US
Jobs by STEM,
Metro(2011)
HIGH STEM NON-STEM

21. Guilford County, NC
LARGEST METRO INDUSTRIES
BY STEM SHARE (2011)
STEM SHARE OF
EMPLOYMENT
Wholesale Trade 66.7%
LARGEST METRO INDUSTRIES
BY STEM EMPLOYEES (2011)
NUMBER OF STEM
EMPLOYEES
Construction 9,750
Utilities 47.5%
Real Estate and Rental and
Leasing
39.6%
Professional, Scientific, and
Technical Services
38.0%
Repair and Maintenance 61.5%
Air Transportation 56.1%
Petroleum and Coal Products
Manufacturing
53.9% Hospitals 7,499
Hospitals 51.9%
Computer and Electronic Product
Manufacturing
36.8%
Repair and Maintenance
Professional, Scientific, and
Technical Services
7,646
Transportation Equipment
Manufacturing
2,103
Ambulatory Health Care Services
Textile Mills 2,147
Administration of Economic
Programs
2,103
7,530
Educational Services 2,296
Finance and Insurance 2,206
3,101
LABOR DEMAND 4

22. METRO
$59,721
$43,463
$52,993
$52,250
$80,096
$58,417
$87,052
$40,099
$43,863
$73,663
$42,718
$51,002
$39,639
$56,741
$57,840
$47,354
$35,427
$22,217
$61,722
$39,033
Engineering Technologies
Interdisciplinary and Multi-Disciplinary Studies (General)
$64,040
$49,709
Family and Consumer Sciences
Agriculture
$33,309
$52,044
Public Affairs, Policy, and Social Work
Theology and Religious Vocations
$40,199
$36,107
Physical Fitness, Parks, Recreation, and Leisure
History
$44,393
$62,497
English Language, Literature, and Composition
Computer and Information Sciences
$47,972
$70,168
Biology and Life Sciences
Fine Arts
$77,150
$37,506
Communications
Physical Sciences
$49,178
$74,460
Social Sciences
Medical and Health Sciences and Services
$64,699
$59,186
Engineering
Psychology
$84,159
$46,428
Guilford County, NC
FIELD OF DEGREE BY NUMBER OF ADULTS WITH BACHELORS
(2011)
Business
Education Administration and Teaching
EARNINGS BY DEGREE (2011)
$63,526
$38,499
US
LABOR DEMAND 5

23. METRO US
Business Operations
Specialists
3% 4%
Health Diagnosing and
Treating Practitioners
2% 4%
Other Management
Occupations
1% 1%
1% 2%
Advertising, Marketing,
Promotions, Public
1% 1%
Operations Specialties
Managers
Preschool, Primary,
Secondary, and Special
2% 2%
Financial Specialists
Guilford County, NC
Share of All H-1b in
Occupation
Engineers 6% 5%
Most H-1b Workers, By
Share of Metro Occupation
(2011)
Computer Occupations 80% 68%
1% 4%
Postsecondary Teachers 1% 1%
LABOR DEMAND 6
H-1b Visa Requests
Metro (2011)
U.S. - 712,919
1,530
Metro Percentile Rank: 17
H-1b Visa Requests Per
Worker Metro (2011)
16

24. Guilford County, NC
4 Institutional Quality
• Educational institutions responsible for developing
the education skills of region's workforce

25. Guilford County, NC
Area Largest Schools
Average Overall
Proficiency Rate (2011)
NORTHWEST GUILFORD HIGH 93%
GRIMSLEY HIGH 88%
PAGE HIGH 84%
DUDLEY HIGH 70%
SOUTHWEST GUILFORD HIGH 85%
LUCY RAGSDALE HIGH 87%
SOUTHEAST GUILFORD HIGH 83%
WESTERN GUILFORD HIGH 77%
HIGH POINT CENTRAL HIGH 74%
EASTERN GUILFORD HIGH 58%
INSTITUTIONAL QUALITY 1
81%
91%
70%
79%
71%
79%
82%
69%
77%
56%
55%
56%
69%
69%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total White Black Hispanic Poor Male Female
AREA PROFICIENCY RATES ON STATE
EXAMS FOR PUBLIC SCHOOL
STUDENTS (2011)
AREA US

26. Guilford County, NC
LUCY RAGSDALE HIGH 87%
SOUTHEAST GUILFORD HIGH 97%
WESTERN GUILFORD HIGH 81%
HIGH POINT CENTRAL HIGH 78%
EASTERN GUILFORD HIGH 81%
PAGE HIGH 86%
DUDLEY HIGH 86%
SOUTHWEST GUILFORD HIGH 91%
Area Largest Schools
Average Graduation
Rates (2011)
NORTHWEST GUILFORD HIGH 94%
GRIMSLEY HIGH 81%
INSTITUTIONAL QUALITY 2
87%
92%
85%
78%
84%
69%
85%
70%
75%
73%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total White Black Hispanic Poor
AVERAGE HIGH SCHOOL
GRADUATION RATES (2011)
AREA US

27. Guilford County, NC
Metro Largest Institutions by
Eligible Students
Share Receiving
Federal Loans
UNIVERSITY OF NORTH CAROLINA
AT GREENSBORO 56%
GUILFORD TECHNICAL COMMUNITY
COLLEGE 26%
NORTH CAROLINA A & T STATE
UNIVERSITY 75%
HIGH POINT UNIVERSITY 57%
RANDOLPH COMMUNITY COLLEGE 0%
BENNETT COLLEGE FOR WOMEN 85%
ITT TECHNICAL INSTITUTE–HIGH
POINT 80%
GUILFORD COLLEGE 70%
ROCKINGHAM COMMUNITY
COLLEGE 0%
GREENSBORO COLLEGE 71%
INSTITUTIONAL QUALITY 3
48%
42%
38%
39%
40%
41%
42%
43%
44%
45%
46%
47%
48%
49%
Share of all Students Receiving Federally-
Subsidized Student Loans
STUDENTS RECEIVING
FINANCIAL AID (2012)
METRO US

28. Guilford County, NC
ROCKINGHAM COMMUNITY
COLLEGE 21%
BROOKSTONE COLLEGE-
GREENSBORO 24%
Metro Largest Institutions
Completion Rates
(2012)
GUILFORD TECHNICAL COMMUNITY
COLLEGE 18%
RANDOLPH COMMUNITY COLLEGE 33%
LEONS BEAUTY SCHOOL INC 100%
REGINA'S COLLEGE OF BEAUTY-
HIGH POINT 100%
INSTITUTIONAL QUALITY 4
Metro Percentile Rank , Completion
Rates, Community Colleges
Completion Rates, Metro Area
Community Colleges (2012)
Percentage of Students Graduating Within
200% of Expected Time
U.S. - 41%
24%
90

29. Guilford County, NC
BENNETT COLLEGE FOR WOMEN 49%
LAUREL UNIVERSITY 40%
61%
GREENSBORO COLLEGE 45%
Metro Largest Institutions
Completion Rates
(2012)
UNIVERSITY OF NORTH CAROLINA
AT GREENSBORO 55%
NORTH CAROLINA A & T STATE
UNIVERSITY 40%
HIGH POINT UNIVERSITY 56%
GUILFORD COLLEGE
INSTITUTIONAL QUALITY 5
Metro Percentile Rank,
Completion Rates, 4-Year
Institutions
Completion Rates, Metro Area
4-Year Institutions (2012)
Percentage of Students Graduating Within
200% of Expected Time
U.S. - 60%
49%
68

30. Guilford County, NC
28
52
Metro Largest Institutions
GUILFORD TECHNICAL COMMUNITY
COLLEGE
RANDOLPH COMMUNITY COLLEGE
ROCKINGHAM COMMUNITY
COLLEGE
BROOKSTONE COLLEGE-
GREENSBORO
56
35
Skills Alignment,
Index Score
63
EMPIRE BEAUTY SCHOOL-WEST
GREENSBORO
74
0
28
LEONS BEAUTY SCHOOL INC
THE HAIR DESIGN SCHOOL-E
GREENSBORO
ITT TECHNICAL INSTITUTE–HIGH
POINT
REGINA'S COLLEGE OF BEAUTY-
HIGH POINT
THE FILA ACADEMY
28
28
INSTITUTIONAL QUALITY 6
Curriculum Alignment with
In-Demand Skills, Metro
Community Colleges (2012)
Metro Index Score
US Average Score - 52
Metro Percentile
Rank
47
38

31. Guilford County, NC
Metro Largest Institutions
Skills Alignment,
Index Ranking
ITT TECHNICAL INSTITUTE–HIGH
POINT 86
GREENSBORO COLLEGE 64
GUILFORD COLLEGE 81
LAUREL UNIVERSITY 69
BENNETT COLLEGE FOR WOMEN 82
UNIVERSITY OF NORTH CAROLINA
AT GREENSBORO 73
HIGH POINT UNIVERSITY 81
NORTH CAROLINA A & T STATE
UNIVERSITY 78
INSTITUTIONAL QUALITY 7
Metro Index Score
US Average Index Score - 75
Curriculum Alignment with
In-Demand Skills, Metro 4-Year
Institutions (2012)
Metro Percentile
Rank
69
33

32. Guilford County, NC
Metro Largest Institutions
STEM Share of
Graduates
ITT TECHNICAL INSTITUTE–HIGH
POINT 56%
LAUREL UNIVERSITY 2%
BENNETT COLLEGE FOR WOMEN 30%
GREENSBORO COLLEGE 34%
GUILFORD COLLEGE 37%
UNIVERSITY OF NORTH CAROLINA
AT GREENSBORO 36%
HIGH POINT UNIVERSITY 38%
NORTH CAROLINA A & T STATE
UNIVERSITY 44%
INSTITUTIONAL QUALITY 8
Curriculum Alignment with
STEM Skills, Metro 4-Year
Institutions (2012)
Metro Percentile
Rank
STEM Share of Graduates
U.S. STEM Share - 60%
37%
61

33. Guilford County, NC
Metro Largest Institutions
STEM Share of
Graduates
GUILFORD TECHNICAL COMMUNITY
COLLEGE 43%
RANDOLPH COMMUNITY COLLEGE 40%
ROCKINGHAM COMMUNITY
COLLEGE 31%
100%
BROOKSTONE COLLEGE-
GREENSBORO 8%
LEONS BEAUTY SCHOOL INC 0%
EMPIRE BEAUTY SCHOOL-WEST
GREENSBORO 0%
REGINA'S COLLEGE OF BEAUTY-
HIGH POINT 0%
THE FILA ACADEMY 0%
THE HAIR DESIGN SCHOOL-E
GREENSBORO 0%
ITT TECHNICAL INSTITUTE–HIGH
POINT
INSTITUTIONAL QUALITY 9
Curriculum Alignment with
STEM Skills, Metro
Community Colleges (2012)
Metro Percentile
Rank
STEM Share of Graduates
U.S. STEM Share - 36%
34%
75