This presentation was given at the RBC business event at Carlingwood in June 2015. Find out the secrets to getting great marketing results that will help your business grow!

1. 8 Secrets to Getting Great
Marketing Results in 2015
Presented by: Steve Klein and Brendan McConnell
June 25, 2015

2. 8 Secrets to Getting Great Marketing Results in 2015
Here’s our Agenda
1. Introduce MB, Steve, Brendan and our Team
1. Discuss the 8 Secrets for Getting Great Results from your Marketing in
2015, especially:
• How to attract more customers, better customers, and build a more
predictable revenue model for your business
• How to win at the marketing game and outsmart/beat your competitor
• How to make your marketing the best (and most) accountable
investment you’ll value this year
Welcome!
Thank you for coming out this morning!

3. 8 Secrets to Getting Great Marketing Results in 2015
1. “We don’t know who to trust and rely upon for advice”
1. “We’ve tried social media (Facebook, Twitter, etc.) and it doesn’t
work”
1. “Google Adwords doesn’t work like they use to… so we’ve cut back”
1. I’ve spent thousands on my website and can’t seem to get on page
one”
1. “Everyday I’m getting calls from people telling me they’ve got the
answer”
What do we hear from business owners?

4. 8 Secrets to Getting Great Marketing Results in 2015
6. “Marketing is just a lot of bull”
7. “Marketing companies are all the same. They promise the
world, take your dough, and then just disappear”
8. “I can do it myself…why pay someone else”
9. “What worked yesterday doesn’t work anymore”
10. “How do you make sure you get the biggest bang for your
buck?”
What do we hear from business owners?
(Continued)

5. 8 Secrets to Getting Great Marketing Results in 2015
11. “My customers don’t care about my website; it’s not that important”
12. “Mobile, what’s that?”
13. “Google is easy… all you have to do is sign up, do a little reading…
it’s all good”
14. “All costumers care about is price, the rest doesn’t count for
anything”
15. “Getting my company is easy… everyone knows who we are and
what our brand is about”
What do we hear from business owners?
(Continued)

6. 8 Secrets to Getting Great Marketing Results in 2015
1. Define what success looks like first. Make a commitment to a few
concrete goals with specific dates – goals that make sense.
2. Don’t start without a 100% fully completed, rock solid integrated
marketing and advertising plan.
Note: This plan MUST combine the best of traditional and online.
3. Make sure your set specific performance targets for each element/
investment in your plan. Be numbers focused. Make the metrics your
business.
8 Secrets from Getting Great Results from Your
Marketing in 2015

7. 8 Secrets to Getting Great Marketing Results in 2015
4. Write it down, write it down, write it down.
5. Remember, if you don’t measure it, if you don’t talk about it, it’s just
not important.
6. Find the absolute best people for your team. Be curious. Do your
homework. Set high standards. Partner with someone with a track
record you can depend on.
8 Secrets from Getting Great Results from Your
Marketing in 2015

8. 8 Secrets to Getting Great Marketing Results in 2015
8 Secrets from Getting Great Results from Your
Marketing in 2015
7. Do what you love to do and what you’re really good at. This likely
does not include marketing or advertising.
8. Look at ways to continually improve your brand and your marketing.
Make it consistent over time – no compromises.

9. 8 Secrets to Getting Great Marketing Results in 2015
Keys to Selecting the Right Marketing Partner
1. Values that Fit You and Your Company (It’s a Relationship)
2. A Track Record that Proves They Can Perform for You.
3. Professional Qualifications – RGD, SEMPO Courses, Google Certs,
IAB Courses, UBC, etc.
4. Active Participation in Acquiring and/or Creating Knowledge at
Conferences and Online Forums (NOTE: They should be active in
the social media).
5. Overall Experience in Marketing and Advertising. Especially in Your
Type of Business.
6. Automated System of Measuring Campaign Results.
7. Up-to-Date LinkedIn Profile.
8. Highly Ranked Website.