An introduction to private podcasting, FieldCast technology and support services

1. Introduction

2. Today’s workforce has different tools, schedules and expectations.
The fastest growing medium for audio is an innovative and
effective way for leaders to strengthen communications with
their teams everywhere.
2
The Workplace is Changing
New & Emerging
Technologies
Work Locations
& Times
Employee Expectations
& Attitudes Towards work

3. 3
• A private podcasting ecosystem for business users.
• We empower companies to privately engage their
associates with the authentic voices of company
leaders and the convenience of mobile devices.
• Anywhere. Anytime.

4. On The Go
Today’s workforce spends
four hours a day with audio
because it moves with them.
On The Job
On The Road
On Their Own
4

5. 5
Podcasts Outperform
Other Communications
Sources:
Nielsen – The State of Media
Edison – The Podcast Consumer 2017
The retention rate of auditory
learning is 2x higher than
reading and 4x higher than
attending a presentation
Communications research
shows that “dramatized audio”
yields increased levels
of mental imagery
Education Engagement

6. 6
of US adults
12+ listen
to podcasts
monthly1
US Podcast Usage
of your employees
are interested in
receiving company
updates and
briefings via podcast
Updates from Company Leadership
78%
55% 83%
of your employees
are interested in
hearing from
company leadership
via podcast
2- 2020 FieldCast LLC sponsored research
Employees Want Podcasts

7. Our Services
Technology
FieldCast App
Content Hosting
SSO Integration
FieldCast Studio Software
Listener Analytics
Creative Consulting
Series format, episode and segment
planning, editorial style, audio style guide,
series coordination, release schedule.
Production Teams
Producer, writer, editor / Host + Speaker
preparation and coaching. Stylized sound
design, music, effects, atmosphere to
elevate the narrative.
Host, Guest Coordination, Studios
In studio, in office, in field, remote.
7

8. 8
Secure Log In / SSO
Client Branded
Custom Playback Settings
Episode Listings
Audio, Text and PDF delivery
Push Notifications
Android and iOS Compatible
Salesforce, OpenFin and
MS Teams Integration
Private Player App

9. Detailed Analytics
Our platform provides tools to track
employee usage and engagement.
Registrations and participation
Content consumption time and frequency
Episode reviews and comments
New subject matter requests
9

10. 10
FieldCast Studio
Script, Record, Edit and Publish Podcasts
from your desktop and those of your guests.
Complete each podcast yourself or request a
FieldCast Producer to edit and finalize.

11. Planning & Production
Our team of award-winning producers is available to plan and
produce compelling audio content that keeps your audience
coming back for more.
11
Production
Guest and host
coordination,
coaching and
recording
Finishing
Editing, music,
effects,
distribution
Timeline
Recording,
approvals,
promotion and
release dates
Tone and
Feel
Pacing, host
personality,
sonic design
Focus and
Topics
Episode
Structure
Balancing
business needs
with the listener
experience
One vs. multiple
segments; solo vs.
team vs. panel
discussions, etc;

12. Thank You
Steve Jarvis
Partner
sjarvis@fieldcast.co
847.571.4217