2. ● Alex Gill Profile
● Development Plan – Career Path Strategy options
● Strategic Partnerships
● Exposure
● Rewards
● Appendix: Budget
Contents
3. Milestones and Awards
Age 17 1st Rookie (4th overall) FR Protyre Championship
Age 16 MSA Junior British Karting Champion
Age 12 British National Cadet Kart Champion Previous champions include Lewis Hamilton,
Jensen Button, David Coulthard, Paul Di Resta
o Mentored by Adrian Newey and Christian Horner of Red Bull Racing
o First ever member of McLaren Human Performance Academy
o Squad Member of the Motor Sports Association Academy
o Popular with the media, organisations, individuals, competitors, officials
Alex Gill - Profile
4. Strategy Super One to Formula One
Year 1 UK National Formula Renault
Year 2 European NEC Formula Renault
Year 3 European Formula 3
Year 4 GP 3
Year 5 GP 2
Year 6/7 Formula One
Year 8 Formula One
Projected budget: £5.5m
Development Plan – Career Path Strategies
UK National
NEC Europe
Renault Euro Cup
Renault World Series
GP 3
GP 2
Formula One
Projected budget: £7.5-£10m
Junior UK Single Seater to F1
UK National
NEC Europe
Renault Euro Cup
Renault World Series and paid drives
GP 3 and paid drives:
● European DTM
● European Le Mans
● European GTs
● UK Touring Cars
● World Turing Cars
● US Indy Car
● Australian V8s
● Asian/ Middle East Series
Junior UK Single Seater to other paid drives
5. ● Driver, career development
● Sports/media agent
● Business, contracts management
● Fitness and Health Personal Trainer
Dietician
● Skills Development Driver coach
Performance thinking
Media coach
● Fitness equipment Gym/outdoor
● Car simulator training Commercial provider
Home installation
Strategic Partnerships
6. Commercial/ Development
● Racewear/ team uniform
● Leisurewear/ decal printing
● Formal/ function attire
● Vehicle provider (personal/ business travel)
● Car/ team transportation (truck, vans, personnel)
●Hotel groups – UK/ international
● Airlines
● Car hire – international
● Insurance provision – race, personal, vehicle
● Fuel – travel and race
● Tyres – travel and race
● Engineering services
● Garage equipment – Tools
– Automotive
● Specialist services – Suspension testing
– Engine dyno
– Aerodynamics
● Bodywork services – Carbon fibre repair
– Paintwork
– Vehicle branding
Strategic Partnerships
7. ● Social media
● Traditional media - TV/radio, magazines
● Brand association to Formula One teams
● Access to organisations and individuals with wealth and influence
● Hospitality opportunities – Motorsport shows/events
– Track days
– Corporate kart race events
– F1 factory visits
● Direct marketing featuring the driver/ team
●Event promotions attended by the driver/t team
●Branding – Vehicles in transit
– driver/ team wear
– company websites featuring driver/ team affiliation
Exposure
8. ● Paid driver Formula One £3-£30m per year
Lewis Hamilton
3 year contract
McLaren to Mercedes £100m
● Paid drives DTM/Le Mans etc. $400,000 - £500,000 per year
2013 data
Fernando Alonso Net worth of drivers
Ferrari F1 driver Michael Schumacher$400m
Net worth $80m Kimi Raikkonen $130m
Earnings $28m Lewis Hamilton $200m
Endorsements $2m David Coulthard $50m
Jenson Button $40m
Risk vs Rewards
10. Proposed career path budget
TIMEFRAME FORMULA BUDGET PER YEAR
Year 1 2014 UK National Formula Renault £228,500
Year 2 2015 European NEC Formula £585,000
Year 3 2016 European Formula 3 £750,000
Year 4 2017 GP 3 £1million+
Year 5/6 2018/19 GP 2 £1.5m each season
Year 6/7 2019/20 Formula One -
Total 2013 – 2019/20 projected £5.5m
Strategy 1: Super One to Formula One
11. UK NATIONAL FORMULA RENAULT
GOALS:
● Top 3 Championship placing
● Build race and car experience
● Be competitive for consideration for Junior Red
Bull Team or other F1 Academy place
Arrive and Drive/ Established Team
Extras – Travel and accommodation (mainly UK)
Budget requirements All inclusive of VAT
Races 6-8 events £96,000
Testing 20 days @ £3,000/day £60,000
Damage Basis £5,000 per event
Insurance excess
Realistic maximum £50,000
Travel 30 @ £250 £7,500
Accommodation 30 @ £500 £15,000
Total £228,500
Figures based on actual 2012 team data
Development Plan 1 – Year 1 (2014) budget
12. EUROPEAN NEC FORMULA RENAULT
GOALS:
● Increase exposure
● Increase experience
● Showcase drivers talent to F1 Feeder Teams
● Strengthen case for/gain a place on F1 Team
Academy
● Target Top 6 Championship Placing
Budget requirements
Races 10 events £200,000
Testing 20 days @ £5,000/day £100,000
Damage Basis £10,000 per event
Insurance excess
Minimum £0
Realistic maximum £150,000
Travel 30 @ £1,500 £45,000
Accommodation 30 @ £3,000 £90,000
Total £585,000
Figures based on actual 2012 team data
Development Plan 1 – Year 2 (2015) budget
