The Bidding Process for The 2018 Ryder Cup<br />
2<br />Who is the European Tour?<br />The European Tour, a company limited by guarantee, operates a broad <br />range of b...
EUROPEAN TOUR - Structure<br />Main Tour <br />Bi-Annual Event<br />+50 Age Group<br />2nd Tier Tour<br />Ryder Cup Trophy...
27 Countries
Total prize money of €132,204,838
2 Teams
Europe vs USA
Matchplay
20 Events
15 Countries
Total prize money of €9,078,267
25 Events
18 Countries
Total prize money of €4,826,454</li></ul>Main Tour <br />
European Tour Cumulative Global TV Audience<br />Europe:<br />48,807,000<br />North America:<br />14,739,000<br />Africa &...
Number of Major wins from  a European Tour Member <br />(4 Majors per year)<br />Major Force on the World Stage<br />Europ...
Ryder Cup Bidding Process<br /><ul><li>Why we did it
How we did it
When we did it
What we asked for
Who will win</li></ul>Main Tour <br />
THE RYDER CUP TODAY<br /><ul><li>The Ryder Cup is one of the top sporting events in the world. </li></ul> <br /><ul><li>At...
Media Coverage – 2,000 journalists, photographers.
Television Coverage – Coverage available to 495 million homes across 180 countries, through 44 broadcasters.
Internet - 2 million people visited the official Ryder Cup website -  www.rydercup.com – during the week of the 2010 Event.
Economic Impact - €550 million predicted impact on the Portuguese Economy through to 2030 if the Portuguese bid is success...
Shareholder Roles<br /><ul><li>PGA European Tour
  Managing Partner
60%
PGA  of GB & I
 Founding Partner
20%
PGAs of Europe
 Manager of Ryder Cup Development Trust
20%</li></ul>Main Tour <br />
Selection Of Venue<br />‘The parties agree that the venue for the Ryder Cup Matches played in Europe shall be proposed by ...
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The bidding process for the 2018 ryder cup jonathan orr

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The bidding process for the 2018 ryder cup by Jonathan Orr presenting at the illustrious CFO Event.

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The bidding process for the 2018 ryder cup jonathan orr

  1. 1. The Bidding Process for The 2018 Ryder Cup<br />
  2. 2. 2<br />Who is the European Tour?<br />The European Tour, a company limited by guarantee, operates a broad <br />range of business initiatives essential to its primary mission of administrating professional Golf tournaments. It is a unique business which generates profits for the benefit of the Members –the tournament players – who receive their dividends by way of competing and winning prize money.<br />The European Tour - Celebrating Golf<br />
  3. 3. EUROPEAN TOUR - Structure<br />Main Tour <br />Bi-Annual Event<br />+50 Age Group<br />2nd Tier Tour<br />Ryder Cup Trophy<br />Race to Dubai Rankings<br />Order of Merit<br />Order of Merit<br /><ul><li>52 Events
  4. 4. 27 Countries
  5. 5. Total prize money of €132,204,838
  6. 6. 2 Teams
  7. 7. Europe vs USA
  8. 8. Matchplay
  9. 9. 20 Events
  10. 10. 15 Countries
  11. 11. Total prize money of €9,078,267
  12. 12. 25 Events
  13. 13. 18 Countries
  14. 14. Total prize money of €4,826,454</li></ul>Main Tour <br />
  15. 15. European Tour Cumulative Global TV Audience<br />Europe:<br />48,807,000<br />North America:<br />14,739,000<br />Africa & Middle East:<br />12,312,000<br />Asia & Oceania:<br />31,314,000<br />Main Tour <br />Source: Extrapolated from 2009 Repucom International European Tour Event Evaluation Reports<br />
  16. 16. Number of Major wins from a European Tour Member <br />(4 Majors per year)<br />Major Force on the World Stage<br />European Ryder Cup Wins since 1995<br />6 Wins<br />Main Tour <br />2 Losses<br />2011 US Open<br />2011 Masters Tournament<br />2010 Open Championship <br />2010 US PGA Championship <br />2010 US Open <br />
  17. 17. Ryder Cup Bidding Process<br /><ul><li>Why we did it
  18. 18. How we did it
  19. 19. When we did it
  20. 20. What we asked for
  21. 21. Who will win</li></ul>Main Tour <br />
  22. 22. THE RYDER CUP TODAY<br /><ul><li>The Ryder Cup is one of the top sporting events in the world. </li></ul> <br /><ul><li>Attendance - 300,000 spectators and guests.
  23. 23. Media Coverage – 2,000 journalists, photographers.
  24. 24. Television Coverage – Coverage available to 495 million homes across 180 countries, through 44 broadcasters.
  25. 25. Internet - 2 million people visited the official Ryder Cup website - www.rydercup.com – during the week of the 2010 Event.
  26. 26. Economic Impact - €550 million predicted impact on the Portuguese Economy through to 2030 if the Portuguese bid is successful (source: Deloitte report). </li></ul>Main Tour <br />
  27. 27. Shareholder Roles<br /><ul><li>PGA European Tour
  28. 28. Managing Partner
  29. 29. 60%
  30. 30. PGA of GB & I
  31. 31. Founding Partner
  32. 32. 20%
  33. 33. PGAs of Europe
  34. 34. Manager of Ryder Cup Development Trust
  35. 35. 20%</li></ul>Main Tour <br />
  36. 36. Selection Of Venue<br />‘The parties agree that the venue for the Ryder Cup Matches played in Europe shall be proposed by the Managing Partner (European Tour) in consultation with the other Members. The Managing Partner agrees to act in good faith and in the interests of the LLP when determining each venue for the Ryder Cup Matches’<br />Source: Members Agreement 2004<br />Main Tour <br />
  37. 37. PROJECT ‘LEVEL PLAYING FIELD’<br />
  38. 38. THE FIVE KEY BID CRITERIA<br />Commitment to the development of a world-class golf facility (new or existing) to host The 2018 Ryder Cup<br />Provision of ancillary facilities, suitable access and infrastructure commensurate with the staging of an international sporting event<br />Demonstrable Government, Golfing Community and Private Sector support<br />Commercial opportunities available to The Ryder Cup<br />Contribution of the Bid Country to the development of golf<br />Main Tour <br />
  39. 39. THE GOAL<br />To make the correct Sporting and Commercial decision<br />
  40. 40. Step One – The Bid Briefing Document – November 2008<br />The Launch:<br />Main Tour <br />
  41. 41. Step Two – The London Symposium– January 2010<br /><ul><li>All six Bidding Nations in a single room….
  42. 42. Key ET Executives: Sales and Marketing, Media, Operations etc
  43. 43. Partner representatives: PGA, PGAEs etc
  44. 44. Three external Advisors:
  45. 45. Michael Payne – International Olympic Committee
  46. 46. Jaime Byrom – Match – FIFA
  47. 47. Nick Bitel – London Marathon</li></ul>Main Tour <br />
  48. 48. FIVE CANDIDATES<br />Main Tour <br />H O S T C A N D I D A T E S<br />
  49. 49. Step Three - The Rules of Engagement Documents – March 2010<br /><ul><li>Bid Format Requirements
  50. 50. 400 detailed questions to be answered
  51. 51. Building on original five Criteria
  52. 52. To enable Bids to be evaluated fairly
  53. 53. Bidding Rules
  54. 54. Probity
  55. 55. Ethics
  56. 56. Gifts
  57. 57. Hospitality
  58. 58. Dos and Don’ts</li></ul>Main Tour <br />
  59. 59. Step Four – Submission of the Bids – <br />30 April 2010<br />Main Tour <br />
  60. 60. Step Five – Presentation of the Bids - June 2010<br />Main Tour <br />
  61. 61.
  62. 62.
  63. 63.
  64. 64.
  65. 65.
  66. 66.
  67. 67.
  68. 68.
  69. 69.
  70. 70. Step Six – Bid Evaluation and Bid Review – August 2010<br /><ul><li>Bids reviewed against detailed Bid Format Requirement questions:
  71. 71. Golf course
  72. 72. Infrastructure
  73. 73. Commercial
  74. 74. Government and private sector support
  75. 75. Legacy
  76. 76. Meeting with Bidding Nations to feedback on Bid and identify areas to re-assess:
  77. 77. Refinement of original Bids</li></ul>Main Tour <br />
  78. 78. Step Seven – Contract signing – February 2011<br /><ul><li>EACH Bidding nation signs a conditional RC 2018 Contract:
  79. 79. Crucial!
  80. 80. Incur legal costs now rather than post announcement
  81. 81. All five countries remain in the process
  82. 82. Ultimate decision based on Contracts, incorporating original Bids, Government and financial guarantees
  83. 83. Contract of successful Bidder is activated in May 2011</li></ul>Main Tour <br />
  84. 84. Step Eight – Evaluation<br />Main Tour <br />
  85. 85. CRITERIA 1 - Golf Course Characteristics<br />Main Tour <br />
  86. 86. Step Nine – Consultation with Key Stakeholders<br /><ul><li>European Tour Board
  87. 87. Players’ Committee
  88. 88. Partners: PGA, PGAE
  89. 89. Ryder Cup Board</li></ul>Main Tour <br />
  90. 90. Step Ten – Announcement May 17th<br />Main Tour <br />
  91. 91. THE KEYS<br /><ul><li>A Level Playing Field
  92. 92. Support from external Experts
  93. 93. Each Country to benefit from being a Bidder
  94. 94. We need to ensure good relationships with all Five Bidders beyond the process</li></ul> <br />Main Tour <br />
  95. 95. AND THE WINNER IS ...<br />Main Tour <br />

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