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Rajiv Salimath
www.goasterisk.com
rajiv@goasterisk.com
617.840.0716
New York, NY




©Personalized Media| Confidential
WHAT IS ASTERISK   MARKET SIZE   GROWTH PLANS      COMPANY




Asterisk is a smarter way to search.


                                                        DEVICE
                                                        INDEPENDENT



                                                 PERSONALIZED
                                                 SEARCH AND SHARING




                                                 STUNNING USER
                                                 EXPERIENCE


                                                        FIRST POINT OF
                                                        USER
                                                        ATTENTION
WHAT IS ASTERISK   MARKET SIZE   GROWTH PLANS   COMPANY
WHAT IS ASTERISK           MARKET SIZE       GROWTH PLANS             COMPANY



Getting 10% of the global Search market by driving content to where the user is

     Drive traffic from the leading browsers,                     Disrupt the search market by capturing
     devices, and operating systems through                       user attention first
     the Asterisk + Bing engine




                    IE, Chrome,
                      Firefox,
                        Safari




   Windows,                             Desktops,
   Android,                               Macs,
     OSX                                 Tablets
WHAT IS ASTERISK           MARKET SIZE              GROWTH PLANS                 COMPANY




              Jan        Feb                 March                  April                 May                   June

                                                                                                                50000
USER GROWTH




                                                           • Partnerships with sharing companies like Pinterest, Pocket etc.
                                                           • Partnerships with Reading Apps like Flipboard, News.me etc.


                                     • Targeted Advertising
                                                                                          20000
                                     • Meetup Sponsorships


                    • PR campaign with industry journals
                    • SEO and Facebook Marketing
                                                                    10000

• Partnership with NYU
  Local
• Marketing on browser
                                               600
  web stores
                                                0
                          200
              100          0
               0

                                          6 MONTH PROJECTION
WHAT IS ASTERISK       MARKET SIZE   GROWTH PLANS      COMPANY




Product Roadmap


                                                  Empower users
                                                  to use their
                                                  influence on
                              Enable users to     topics to get
                              track how they      personalized
                              influence their     pricing for
                              community, and      commerce
                              which sites are
      Smarter Search          shaping their
      solution on             opinions on
      desktop and             their topics of
      mobile                  interest
      platforms
WHAT IS ASTERISK     MARKET SIZE      GROWTH PLANS        COMPANY




What they’re are saying


           Asterisk* changed the way I discover new information. It really is a
           smarter way to search! – Hans Reichstetter, CEO | Gyrobike




           The intuitive user-experience is what made Asterisk* stand out to me.
           Now, I don’t have to leave the page I’m on to get the results that I
           want. – Matt Resnick, Creative Director | Casserole Labs




           Asterisk* is a powerful new application that has the potential to
           seriously disrupt the static search market. – Ashish Jaiman, Startup
           Evangelist | Microsoft
WHAT IS ASTERISK              MARKET SIZE      GROWTH PLANS            COMPANY


EXPERIENCED MANAGEMENT TEAM                                   CURRENT INVESTORS

          Rajiv Salimath, CEO, CTO                                                   OMNICapital
          Background:
          CEO, Amperion
          Partner, Global Internet Ventures                      FUNDRAISE


          Dr. Marc Weeber, Chief Scientist
                                                                Raising $600K in
          Background:                                           Convertible Debt
          Postdoc researcher in Computational
          Linguistics and AI



          Stephen Vallimarescu,
          Marketing and Business                                Current Investors
          Development Director                                   participating for
                                                                      $400K
          Background:
          Founder, All Things Go


          Kirsten Gronberg,
          User Acquisition Guru                                 Explosive growth
                                                                 opportunity in a
          Background:                                            highly lucrative
          User Community Manager, CMP.LY                             space

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Asterisk

  • 2. WHAT IS ASTERISK MARKET SIZE GROWTH PLANS COMPANY Asterisk is a smarter way to search. DEVICE INDEPENDENT PERSONALIZED SEARCH AND SHARING STUNNING USER EXPERIENCE FIRST POINT OF USER ATTENTION
  • 3. WHAT IS ASTERISK MARKET SIZE GROWTH PLANS COMPANY
  • 4. WHAT IS ASTERISK MARKET SIZE GROWTH PLANS COMPANY Getting 10% of the global Search market by driving content to where the user is Drive traffic from the leading browsers, Disrupt the search market by capturing devices, and operating systems through user attention first the Asterisk + Bing engine IE, Chrome, Firefox, Safari Windows, Desktops, Android, Macs, OSX Tablets
  • 5. WHAT IS ASTERISK MARKET SIZE GROWTH PLANS COMPANY Jan Feb March April May June 50000 USER GROWTH • Partnerships with sharing companies like Pinterest, Pocket etc. • Partnerships with Reading Apps like Flipboard, News.me etc. • Targeted Advertising 20000 • Meetup Sponsorships • PR campaign with industry journals • SEO and Facebook Marketing 10000 • Partnership with NYU Local • Marketing on browser 600 web stores 0 200 100 0 0 6 MONTH PROJECTION
  • 6. WHAT IS ASTERISK MARKET SIZE GROWTH PLANS COMPANY Product Roadmap Empower users to use their influence on Enable users to topics to get track how they personalized influence their pricing for community, and commerce which sites are Smarter Search shaping their solution on opinions on desktop and their topics of mobile interest platforms
  • 7. WHAT IS ASTERISK MARKET SIZE GROWTH PLANS COMPANY What they’re are saying Asterisk* changed the way I discover new information. It really is a smarter way to search! – Hans Reichstetter, CEO | Gyrobike The intuitive user-experience is what made Asterisk* stand out to me. Now, I don’t have to leave the page I’m on to get the results that I want. – Matt Resnick, Creative Director | Casserole Labs Asterisk* is a powerful new application that has the potential to seriously disrupt the static search market. – Ashish Jaiman, Startup Evangelist | Microsoft
  • 8. WHAT IS ASTERISK MARKET SIZE GROWTH PLANS COMPANY EXPERIENCED MANAGEMENT TEAM CURRENT INVESTORS Rajiv Salimath, CEO, CTO OMNICapital Background: CEO, Amperion Partner, Global Internet Ventures FUNDRAISE Dr. Marc Weeber, Chief Scientist Raising $600K in Background: Convertible Debt Postdoc researcher in Computational Linguistics and AI Stephen Vallimarescu, Marketing and Business Current Investors Development Director participating for $400K Background: Founder, All Things Go Kirsten Gronberg, User Acquisition Guru Explosive growth opportunity in a Background: highly lucrative User Community Manager, CMP.LY space