Patrick Veling, CEO, Real Data Strategies, presents his annual report to the California Desert Association of Realtors. The Palm Springs desert area (Coachella Valley) housing market is on the upswing once again.

2. About Real Data Strategies, Inc.
• The nation's leading analysts of Multiple Listing
Service data:
– 17 year history in objective, factual service to leading
(and competing) real estate brands, firms and agents.
– Considered the “JD Power” of real estate.
– In over 300 US and Canadian MLSs and about 230
major metro markets.
– Frequently quoted as objective market experts in local
and national business publications.
– Learn more about our methods and read our press at
www.realdatastrategies.com.

3. About Me
• Licensed California Real Estate Broker
since 1988. (No longer a new licensee!)
• Life-long resident of Orange County. One
of few born and raised there!
• Failed Algebra A in high school. All about
understanding….and not statistics.
• Will probably defer to my wife of 30 years
who wants a vacation/retirement home in
Laguna Beach. (I prefer Rancho Mirage.)

4. Your
Competitive
Landscape

5. Percent of Licenses Active
Desert Area MLS
October 1, 2008 through September 30, 2009
Active /
2,346 74%
Inactive /
826 26%
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are October 1, 2008 through September 30, 2009. Does not reflect all activity in the marketplace.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
An improvement from only 69% at
same time last year, AND an increase
from 2,288 active agents!
An active agent closed one or
more sellers or buyers during the
analysis period. Some inactive
agents are members of teams,
which the MLS cannot identify.

6. Total Closed Volume by Active Agents
In Desert Area MLS
October 1, 2008 through September 30, 2009
1.0%
5.0%
10.0%
25.0%
12.6%
33.8%
48.7%
71.5%
89.2%
50.0%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
Percent of Active Agents Percent of Closed Volume
The famed “80/20 Rule” does not
apply among active agents. Note
that the bottom 50% of active
agents (not shown) closed only
about 11% of total closed volume.
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are October 1, 2008 through September 30, 2009. Does not reflect all activity in the marketplace.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.

7. Total Closed Volume by Active Agents
In Desert Area MLS
October 1, 2008 through September 30, 2009
$22.3
$11.7
$7.5
$5.4
$3.6
$2.6
$2.1
$1.3
$0.6
$0.2
$0.0
$0.00 $5.00 $10.00 $15.00 $20.00 $25.00
Top 24 ( 1%) ofActive / $245K ASP
Next47 ( 2%) ofActive / $280K ASP
Next47 ( 2%) ofActive / $287K ASP
Next117 ( 5%) ofActive / $329K ASP
Next117 ( 5%) ofActive / $278K ASP
Next118 ( 5%) ofActive / $261K ASP
Next117 ( 5%) ofActive / $260K ASP
Next586 ( 25%) ofActive / $238K ASP
Next587 ( 25%) ofActive / $219K ASP
Next586 ( 25%) ofActive / $161K ASP
Next826 Agents
These production results do not
include buyers represented in agent-
level double-end transactions, which
are not verifiable. Some agents
representing buyers in co-op
transactions are also not properly
identified in the MLS.
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are October 1, 2008 through September 30, 2009. Does not reflect all activity in the marketplace.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.

8. Marketplace
Talking Points
for Success

9. With Sellers
• Almost all increased sales activity is due
to seriously eroded values and equity.
Sold properties are leading prices down.
• Lead the market, or get out of the way. I
will not take a listing from a seller whose
home is not priced to sell in this market.
• Huge opportunity for move-up buyers, as
higher-priced property values have not yet
firmed. Sell at a 5 percent hit…buy at 10
to 15 percent off.

10. With Sellers (Continued)
• For local, working buyers, there are few
sales without mortgages, no mortgages
without appraisals, and no appraisals
without supporting comps. Institutional
sellers are creating appraisal comps.
• Cash buyers have cash because they are
savvy. They will determine value, and will
want their money to go far because of
their ability to pay cash. Seller realism is
the key to making offers come together.

11. With Buyers
• First-time buyers are competing for
VERY tight inventory no matter what
they may read about the overall market.
• REO / Short Sale opportunities abound,
but banks are slow to respond (if at all.)
• Buyers have two options:
1. GET a great deal, or
2. CLOSE a very good deal.

12. With Buyers (Continued)
• Many non-institutional sellers know banks are
their competition, are willing to be realistic
about values, and will be motivated to receive
your offer.
• Time is ALWAYS money:
– Spend a lot of time on a bank deal.
– Spend less time and headache on a non-bank deal.
• Low and mid-price buyers will regret missing
this window of low prices and record low
mortgage rates.

13. Local Market
Trends

14. 9-Quarter Sales & Price History
• Use these to compare recent market activity to
that of the past.
– Increased sales activity has been almost exclusively
due to falling sale prices and seller equity.
– Effectively ground sellers in pricing reality.
– Provide better counsel to buyers in this competitive
market.
• Why use 9 quarters on these graphs?
– Real estate is a seasonal business. 9 quarters allows
comparison of the most recent quarter to the two
previous seasonal calendar quarters.

15. 9 Quarter Trend of Home Sales
& Average Sale Prices
In Bermuda Dunes / 92203
July 1, 2007 through September 30, 2009
$434 $460 $452 $390 $324 $279 $246 $252 $270
24
10
17
25
20
13
21
22
31
$0
$125
$250
$375
$500
2007 / 3 2007 / 4 2008 / 1 2008 / 2 2008 / 3 2008 / 4 2009 / 1 2009 / 2 2009 / 3
Thousands
0
8
16
24
32
Avg. Sale Price Listing Units Sold
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®
, who are not responsible for its accuracy.
Analysis dates are July 1, 2007 through September 30, 2009. Does not reflect all activity in the marketplace.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
1-year sales trend: Up 55%.
2-year sales trend: Up 29%.
1-year price trend: Down 17%.
2-year price trend: Down 38%.

16. 9 Quarter Trend of Home Sales
& Average Sale Prices
In Cathedral City / 92234
July 1, 2007 through September 30, 2009
$323 $329 $299 $262 $225 $203 $181 $170 $167
202
223
211
257 250
170
115113
87
$0
$100
$200
$300
$400
2007 / 3 2007 / 4 2008 / 1 2008 / 2 2008 / 3 2008 / 4 2009 / 1 2009 / 2 2009 / 3
Thousands
0
75
150
225
300
Avg. Sale Price Listing Units Sold
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®
, who are not responsible for its accuracy.
Analysis dates are July 1, 2007 through September 30, 2009. Does not reflect all activity in the marketplace.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
1-year sales trend: Up 24%.
2-year sales trend: Up 187%.
1-year price trend: Down 26%.
2-year price trend: Down 48%.

17. 9 Quarter Trend of Home Sales
& Average Sale Prices
In Coachella / 92236
July 1, 2007 through September 30, 2009
$292 $269 $215 $207 $187 $168 $128 $139 $141
113
142
178
131
20 20
30
67
95
$0
$75
$150
$225
$300
2007 / 3 2007 / 4 2008 / 1 2008 / 2 2008 / 3 2008 / 4 2009 / 1 2009 / 2 2009 / 3
Thousands
0
50
100
150
200
Avg. Sale Price Listing Units Sold
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®
, who are not responsible for its accuracy.
Analysis dates are July 1, 2007 through September 30, 2009. Does not reflect all activity in the marketplace.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
1-year sales trend: Up 555%.
2-year sales trend: Up 38%.
1-year price trend: Down 78%.
2-year price trend: Down 52%.

18. 9 Quarter Trend of Home Sales
& Average Sale Prices
In Desert Hot Springs / 92240
July 1, 2007 through September 30, 2009
$255 $218 $193 $158 $135 $108 $85 $87 $96
227
271
285
344
251
78 70 79
124
$0
$75
$150
$225
$300
2007 / 3 2007 / 4 2008 / 1 2008 / 2 2008 / 3 2008 / 4 2009 / 1 2009 / 2 2009 / 3
Thousands
0
100
200
300
400
Avg. Sale Price Listing Units Sold
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®
, who are not responsible for its accuracy.
Analysis dates are July 1, 2007 through September 30, 2009. Does not reflect all activity in the marketplace.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
1-year sales trend: Up 11%.
2-year sales trend: Up 222%.
1-year price trend: Down 73%.
2-year price trend: Down 62%.

19. 9 Quarter Trend of Home Sales
& Average Sale Prices
In Desert Hot Springs / 92241
July 1, 2007 through September 30, 2009
$241 $302 $229 $247 $185 $117 $140 $107 $100
9
7 7
10
13
15 12
28
21
$0
$80
$160
$240
$320
2007 / 3 2007 / 4 2008 / 1 2008 / 2 2008 / 3 2008 / 4 2009 / 1 2009 / 2 2009 / 3
Thousands
0
8
16
24
32
Avg. Sale Price Listing Units Sold
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®
, who are not responsible for its accuracy.
Analysis dates are July 1, 2007 through September 30, 2009. Does not reflect all activity in the marketplace.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
1-year sales trend: Up 62%.
2-year sales trend: Up
133%.
1-year price trend: Down 46%.
2-year price trend: Down 58%.

20. 9 Quarter Trend of Home Sales
& Average Sale Prices
In Indian Wells / 92210
July 1, 2007 through September 30, 2009
$1,220 $1,165 $915 $1,332 $1,199 $958 $777 $579 $731
41
29
31
59
25
26 25
54
43
$0
$375
$750
$1,125
2007 / 3 2007 / 4 2008 / 1 2008 / 2 2008 / 3 2008 / 4 2009 / 1 2009 / 2 2009 / 3
Thousands
0
15
30
45
60
Avg. Sale Price Listing Units Sold
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®
, who are not responsible for its accuracy.
Analysis dates are July 1, 2007 through September 30, 2009. Does not reflect all activity in the marketplace.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
1-year sales trend: Up 72%.
2-year sales trend: Up 5%.
1-year price trend: Down 39%.
2-year price trend: Down 40%.

21. 9 Quarter Trend of Home Sales
& Average Sale Prices
In Indio / 92201
July 1, 2007 through September 30, 2009
$432 $304 $322 $269 $212 $184 $163 $162 $154
70 77
103
190 233
246 240
270
229
$0
$110
$220
$330
$440
2007 / 3 2007 / 4 2008 / 1 2008 / 2 2008 / 3 2008 / 4 2009 / 1 2009 / 2 2009 / 3
Thousands
0
70
140
210
280
Avg. Sale Price Listing Units Sold
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®
, who are not responsible for its accuracy.
Analysis dates are July 1, 2007 through September 30, 2009. Does not reflect all activity in the marketplace.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
1-year sales trend: Down 2%.
2-year sales trend: Up 227%.
1-year price trend: Down 27%.
2-year price trend: Down 64%.

22. 9 Quarter Trend of Home Sales
& Average Sale Prices
In Indio / 92203
July 1, 2007 through September 30, 2009
$399 $322 $355 $296 $261 $243 $226 $225 $212
34 32
54
106 121
146
134 168
143
$0
$110
$220
$330
$440
2007 / 3 2007 / 4 2008 / 1 2008 / 2 2008 / 3 2008 / 4 2009 / 1 2009 / 2 2009 / 3
Thousands
0
45
90
135
180
Avg. Sale Price Listing Units Sold
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®
, who are not responsible for its accuracy.
Analysis dates are July 1, 2007 through September 30, 2009. Does not reflect all activity in the marketplace.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
1-year sales trend: Up 18%.
2-year sales trend: Up 320%.
1-year price trend: Down 19%.
2-year price trend: Down 47%.

23. 9 Quarter Trend of Home Sales
& Average Sale Prices
In La Quinta / 92253
July 1, 2007 through September 30, 2009
$647 $834 $760 $672 $504 $481 $476 $539 $436
193
172
238
339
264
219
233
299 300
$0
$225
$450
$675
$900
2007 / 3 2007 / 4 2008 / 1 2008 / 2 2008 / 3 2008 / 4 2009 / 1 2009 / 2 2009 / 3
Thousands
0
90
180
270
360
Avg. Sale Price Listing Units Sold
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®
, who are not responsible for its accuracy.
Analysis dates are July 1, 2007 through September 30, 2009. Does not reflect all activity in the marketplace.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
1-year sales trend: Up 14%.
2-year sales trend: Up 55%.
1-year price trend: Down 13%.
2-year price trend: Down 33%.

24. 9 Quarter Trend of Home Sales
& Average Sale Prices
In Palm Desert / 92211
July 1, 2007 through September 30, 2009
$508 $438 $486 $445 $401 $349 $335 $319 $313
143
118
179
224
147
104
109
219
166
$0
$130
$260
$390
$520
2007 / 3 2007 / 4 2008 / 1 2008 / 2 2008 / 3 2008 / 4 2009 / 1 2009 / 2 2009 / 3
Thousands
0
60
120
180
240
Avg. Sale Price Listing Units Sold
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®
, who are not responsible for its accuracy.
Analysis dates are July 1, 2007 through September 30, 2009. Does not reflect all activity in the marketplace.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
1-year sales trend: Up 13%.
2-year sales trend: Up 16%.
1-year price trend: Down 22%.
2-year price trend: Down 38%.

25. 9 Quarter Trend of Home Sales
& Average Sale Prices
In Palm Desert / 92260
July 1, 2007 through September 30, 2009
$620 $596 $685 $673 $533 $373 $495 $416 $373
94 91
126
154
120
90
75
159
136
$0
$175
$350
$525
$700
2007 / 3 2007 / 4 2008 / 1 2008 / 2 2008 / 3 2008 / 4 2009 / 1 2009 / 2 2009 / 3
Thousands
0
45
90
135
180
Avg. Sale Price Listing Units Sold
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®
, who are not responsible for its accuracy.
Analysis dates are July 1, 2007 through September 30, 2009. Does not reflect all activity in the marketplace.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
1-year sales trend: Up 13%.
2-year sales trend: Up 45%.
1-year price trend: Down 30%.
2-year price trend: Down 40%.

26. 9 Quarter Trend of Home Sales
& Average Sale Prices
In Palm Springs / 92262
July 1, 2007 through September 30, 2009
$493 $434 $415 $379 $362 $324 $309 $272 $269
174
163
117
192 187
152
143
219
226
$0
$130
$260
$390
$520
2007 / 3 2007 / 4 2008 / 1 2008 / 2 2008 / 3 2008 / 4 2009 / 1 2009 / 2 2009 / 3
Thousands
0
60
120
180
240
Avg. Sale Price Listing Units Sold
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®
, who are not responsible for its accuracy.
Analysis dates are July 1, 2007 through September 30, 2009. Does not reflect all activity in the marketplace.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
1-year sales trend: Up 21%.
2-year sales trend: Up 30%.
1-year price trend: Down 26%.
2-year price trend: Down 45%.

27. 9 Quarter Trend of Home Sales
& Average Sale Prices
In Palm Springs / 92264
July 1, 2007 through September 30, 2009
$439 $431 $431 $405 $387 $360 $350 $291 $327
139
127 131
177
129
102
85
169 150
$0
$110
$220
$330
$440
2007 / 3 2007 / 4 2008 / 1 2008 / 2 2008 / 3 2008 / 4 2009 / 1 2009 / 2 2009 / 3
Thousands
0
45
90
135
180
Avg. Sale Price Listing Units Sold
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®
, who are not responsible for its accuracy.
Analysis dates are July 1, 2007 through September 30, 2009. Does not reflect all activity in the marketplace.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
1-year sales trend: Up 16%.
2-year sales trend: Up 8%.
1-year price trend: Down 16%.
2-year price trend: Down 26%.

28. 9 Quarter Trend of Home Sales
& Average Sale Prices
In Rancho Mirage / 92270
July 1, 2007 through September 30, 2009
$853 $830 $780 $743 $565 $594 $645 $585 $614
133
123
151
186
122
98
90 137 126
$0
$225
$450
$675
$900
2007 / 3 2007 / 4 2008 / 1 2008 / 2 2008 / 3 2008 / 4 2009 / 1 2009 / 2 2009 / 3
Thousands
0
50
100
150
200
Avg. Sale Price Listing Units Sold
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®
, who are not responsible for its accuracy.
Analysis dates are July 1, 2007 through September 30, 2009. Does not reflect all activity in the marketplace.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
1-year sales trend: Up 3%.
2-year sales trend: Down
5%.
1-year price trend: Up 9%.
2-year price trend: Down 28%.

29. 9 Quarter Trend of Home Sales
& Average Sale Prices
In Salton City / 92275
July 1, 2007 through September 30, 2009
$213 $166 $145 $120 $111 $68 $66 $53 $59
30
18
34
19
14
19
26
112
47
$0
$55
$110
$165
$220
2007 / 3 2007 / 4 2008 / 1 2008 / 2 2008 / 3 2008 / 4 2009 / 1 2009 / 2 2009 / 3
Thousands
0
30
60
90
120
Avg. Sale Price Listing Units Sold
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®
, who are not responsible for its accuracy.
Analysis dates are July 1, 2007 through September 30, 2009. Does not reflect all activity in the marketplace.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
1-year sales trend: Up 236%.
2-year sales trend: Up 57%.
1-year price trend: Down 47%.
2-year price trend: Down 72%.

30. 9 Quarter Trend of Home Sales
& Average Sale Prices
In Thermal / 92274
July 1, 2007 through September 30, 2009
$252 $553 $190 $128 $112 $86 $68 $68 $70
3 4
2
6
22
44
63
36
34
$0
$140
$280
$420
$560
2007 / 3 2007 / 4 2008 / 1 2008 / 2 2008 / 3 2008 / 4 2009 / 1 2009 / 2 2009 / 3
Thousands
0
16
32
48
64
Avg. Sale Price Listing Units Sold
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®
, who are not responsible for its accuracy.
Analysis dates are July 1, 2007 through September 30, 2009. Does not reflect all activity in the marketplace.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
1-year sales trend: Up 55%.
2-year sales trend: Up 1,033%.
1-year price trend: Down 38%.
2-year price trend: Down 72%.

31. 9 Quarter Trend of Home Sales
& Average Sale Prices
In Thousand Palms / 92276
July 1, 2007 through September 30, 2009
$184
$223
$232
$221
$182
$149
$129
$114
$134
3
9
14 14
11
23
32
41
22
$0
$60
$120
$180
$240
2007 / 3 2007 / 4 2008 / 1 2008 / 2 2008 / 3 2008 / 4 2009 / 1 2009 / 2 2009 / 3
Thousands
0
11
22
33
44
Avg. Sale Price Listing Units Sold
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®
, who are not responsible for its accuracy.
Analysis dates are July 1, 2007 through September 30, 2009. Does not reflect all activity in the marketplace.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
1-year sales trend: Up 100%.
2-year sales trend: Up 633%.
1-year price trend: Down 26%.
2-year price trend: Down 27%.

32. 9 Quarter Trend of Home Sales
& Average Sale Prices
In Twentynine Palms / 92277
July 1, 2007 through September 30, 2009
$143 $153 $100 $160 $99 $131 $103 $84 $89
18
10
27
15
21
16
15
20
23
$0
$40
$80
$120
$160
2007 / 3 2007 / 4 2008 / 1 2008 / 2 2008 / 3 2008 / 4 2009 / 1 2009 / 2 2009 / 3
Thousands
0
7
14
21
28
Avg. Sale Price Listing Units Sold
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®
, who are not responsible for its accuracy.
Analysis dates are July 1, 2007 through September 30, 2009. Does not reflect all activity in the marketplace.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
1-year sales trend: Up 10%.
2-year sales trend: Up 28%.
1-year price trend: Down 10%.
2-year price trend: Down 38%.

33. 9 Quarter Trend of Home Sales
& Average Sale Prices
In Yucca Valley / 92284
July 1, 2007 through September 30, 2009
$252 $229 $221 $186 $179 $149 $134 $110 $142
39 40
25
46
55
47
54
63
53
$0
$65
$130
$195
$260
2007 / 3 2007 / 4 2008 / 1 2008 / 2 2008 / 3 2008 / 4 2009 / 1 2009 / 2 2009 / 3
Thousands
0
16
32
48
64
Avg. Sale Price Listing Units Sold
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®
, who are not responsible for its accuracy.
Analysis dates are July 1, 2007 through September 30, 2009. Does not reflect all activity in the marketplace.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
1-year sales trend: Down 4%.
2-year sales trend: Up 36%.
1-year price trend: Down 21%.
2-year price trend: Down 44%.

34. Inventory in
Months’
Supply

35. Inventory in Months’ Supply
• Use these graphs with sellers to:
– Communicate how overpricing will result in longer
market time and likely price reductions.
– Understand the market time benefit of pricing at --
or slightly below -- market value.
– To counter unreasonably low offer prices in a
tight inventory market segment.
– To support reasonably lower offer prices in
relation to realistic list prices received by your
seller in a high inventory market segment.

36. Inventory in Months’ Supply
• Use these graphs with buyers to:
– Target property type, geographical and list
price market segments which have an
oversupply of available inventory, and which
also may have more highly motivated sellers.
– Establish realistic expectations about offer
prices relative to supply-and-demand within
the prospect’s purchase market segment.
– Support reasonable low offer prices relative to
a seller’s list price, considering competing
inventory and a seller’s likely time on market.

37. Inventory in Months’ Supply
• Every property is unique and has its own
unique value to possible buyers. Use of
this aggregated data to measure inventory
assumes:
– No new listings will come to market before the
supply is absorbed.
– Buyer activity levels of the preceding 12
months will remain constant before the supply
is absorbed.
– All homes are equal in their appeal.

38. Inventory in Months’ Supply
Cathedral City / 92234
Using Inventory Available on October 5, 2009,
And Pending & Sales Activity for Previous 12 Months
36.0
7.3
12.0
1.8
6.1
2.2
1.8
1.2
60.0
14.7
7.3
0 10 20 30 40 50 60 70
Under $100K
$100K - $199K
$200K - $299K
$300K - $399K
$400K - $499K
$500K - $599K
$600K - $699K
$700K and Over
Detached
Attached
0.0 SFR Supply - No Listings & 2 Sales
Infinite Attached Supply - 1 Listing & No Sales
Insufficient Attached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®, who are not responsible for its accuracy.
Values are estimated months to absorb all available inventory, assuming no additional listings, and that annualized sales activity remains constant.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
Values are the number of
months to exhaust all supply
on the study date, assuming no
new inventory, a sales pace
consistent with that of the last
12 months, and all homes are
equal in their appeal.

39. Inventory in Months’ Supply
Coachella / 92236
Using Inventory Available on October 5, 2009,
And Pending & Sales Activity for Previous 12 Months
1.3
12.0
2.3
1.4
4.8
0.0 3.5 7.0 10.5 14.0
Under $100K
$100K - $199K
$200K - $299K
$300K - $399K
$400K - $499K
$500K - $599K
$600K - $699K
$700K and Over
Detached
Attached
Infinite SFR Supply - 1 Listing & No Sales
Insufficient Detached Data - No Listings & No Sales
Insufficient Detached Data - No Listings & No Sales
Infinite SFR Supply - 1 Listing & No Sales
0.0 Attached Supply - No Listings & 5 Sales
0.0 Attached Supply - No Listings & 1 Sale
Insufficient Attached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®, who are not responsible for its accuracy.
Values are estimated months to absorb all available inventory, assuming no additional listings, and that annualized sales activity remains constant.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
Values are the number of
months to exhaust all supply
on the study date, assuming no
new inventory, a sales pace
consistent with that of the last
12 months, and all homes are
equal in their appeal.

40. Inventory in Months’ Supply
Desert Hot Springs / 92240
Using Inventory Available on October 5, 2009,
And Pending & Sales Activity for Previous 12 Months
1.0
28.0
7.4
2.5
4.5
9.0
0 5 10 15 20 25 30
Under $100K
$100K - $199K
$200K - $299K
$300K - $399K
$400K - $499K
$500K - $599K
$600K - $699K
$700K and Over
Detached
Attached
Infinite SFR Supply - 3 Listings & No Sales
Infinite SFR Supply - 2 Listings & No Sales
Insufficient Detached Data - No Listings & No Sales
Infinite SFR Supply - 2 Listings & No Sales
Infinite Attached Supply - 2 Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®, who are not responsible for its accuracy.
Values are estimated months to absorb all available inventory, assuming no additional listings, and that annualized sales activity remains constant.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
Values are the number of
months to exhaust all supply
on the study date, assuming no
new inventory, a sales pace
consistent with that of the last
12 months, and all homes are
equal in their appeal.

41. Inventory in Months’ Supply
Desert Hot Springs / 92241
Using Inventory Available on October 5, 2009,
And Pending & Sales Activity for Previous 12 Months
1.5
14.0
1.7
12.0
0 2 4 6 8 10 12 14 16
Under $100K
$100K - $199K
$200K - $299K
$300K - $399K
$400K - $499K
$500K - $599K
$600K - $699K
$700K and Over
Detached
Attached
Infinite SFR Supply - 2 Listings & No Sales
Infinite SFR Supply - 2 Listings & No Sales
Infinite SFR Supply - 1 Listing & No Sales
Infinite SFR Supply - 1 Listing & No Sales
Infinite SFR Supply - 2 Listings & No Sales
0.0 Attached Supply - No Listings & 1 Sale
Infinite Attached Supply - 1 Listing & No Sales
Insufficient Attached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®, who are not responsible for its accuracy.
Values are estimated months to absorb all available inventory, assuming no additional listings, and that annualized sales activity remains constant.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
Values are the number of
months to exhaust all supply
on the study date, assuming no
new inventory, a sales pace
consistent with that of the last
12 months, and all homes are
equal in their appeal.

42. Inventory in Months’ Supply
Indian Wells / 92210
Using Inventory Available on October 5, 2009,
And Pending & Sales Activity for Previous 12 Months
48.0
14.0
9.2
12.8
4.0
13.2
5.1
9.0
168.0
36.0
66.0
15.7
21.3
13.6
3.8
0 50 100 150 200
Under $300K
$300K - $399K
$400K - $499K
$500K - $599K
$600K - $699K
$700K - $799K
$800K - $899K
$900K & Over
Detached
Attached
Infinite Attached Supply - 2 Listings & No Sales
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®, who are not responsible for its accuracy.
Values are estimated months to absorb all available inventory, assuming no additional listings, and that annualized sales activity remains constant.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
Values are the number of
months to exhaust all supply
on the study date, assuming no
new inventory, a sales pace
consistent with that of the last
12 months, and all homes are
equal in their appeal.

43. Inventory in Months’ Supply
Indio / 92201
Using Inventory Available on October 5, 2009,
And Pending & Sales Activity for Previous 12 Months
84.0
6.9
10.0
8.0
0.8
8.2
3.8
1.5
3.0
13.7
2.6
0 20 40 60 80 100
Under $100K
$100K - $199K
$200K - $299K
$300K - $399K
$400K - $499K
$500K - $599K
$600K - $699K
$700K and Over
Detached
Attached
Infinite Attached Supply - 4 Listings & No Sales
0.0 Attached Supply - No Listings & 2 Sales
Insufficient Attached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Infinite Attached Supply - 1 Listing & No Sales
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®, who are not responsible for its accuracy.
Values are estimated months to absorb all available inventory, assuming no additional listings, and that annualized sales activity remains constant.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
Values are the number of
months to exhaust all supply
on the study date, assuming no
new inventory, a sales pace
consistent with that of the last
12 months, and all homes are
equal in their appeal.

44. Inventory in Months’ Supply
Indio / 92203
Using Inventory Available on October 5, 2009,
And Pending & Sales Activity for Previous 12 Months
12.0
18.0
22.0
12.0
8.2
2.3
2.0
2.4
1.5
0 5 10 15 20 25
Under $100K
$100K - $199K
$200K - $299K
$300K - $399K
$400K - $499K
$500K - $599K
$600K - $699K
$700K and Over
Detached
Attached
Insufficient Detached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Infinite Attached Supply - 1 Listing & No Sales
Infinite Attached Supply - 1 Listing & No Sales
Insufficient Attached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®, who are not responsible for its accuracy.
Values are estimated months to absorb all available inventory, assuming no additional listings, and that annualized sales activity remains constant.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
Values are the number of
months to exhaust all supply
on the study date, assuming no
new inventory, a sales pace
consistent with that of the last
12 months, and all homes are
equal in their appeal.

45. Inventory in Months’ Supply
La Quinta / 92253
Using Inventory Available on October 5, 2009,
And Pending & Sales Activity for Previous 12 Months
34.5
22.0
19.7
12.1
2.4
12.3
6.8
4.7
12.0
24.0
6.4
18.0
21.2
9.6
0 5 10 15 20 25 30 35 40
Under $249K
$250K - $349K
$350K - $499K
$500K - $749K
$750K - $999K
$1000K - $1499K
$1500K - $1999K
$2000K and Over
Detached
Attached
Infinite Attached Supply - 2 Listings & No Sales
Infinite Attached Supply - 1 Listing & No Sales
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®, who are not responsible for its accuracy.
Values are estimated months to absorb all available inventory, assuming no additional listings, and that annualized sales activity remains constant.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
Values are the number of
months to exhaust all supply
on the study date, assuming no
new inventory, a sales pace
consistent with that of the last
12 months, and all homes are
equal in their appeal.

46. Inventory in Months’ Supply
Palm Desert / 92211
Using Inventory Available on October 5, 2009,
And Pending & Sales Activity for Previous 12 Months
38.8
15.0
50.4
18.0
6.0
11.6
9.7
6.8
6.0
24.0
7.5
17.5
16.6
17.2
0 10 20 30 40 50 60
Under $300K
$300K - $399K
$400K - $499K
$500K - $599K
$600K - $699K
$700K - $799K
$800K - $899K
$900K & Over
Detached
Attached
Infinite Attached Supply - 1 Listing & No Sales
0.0 Attached Supply - No Listings & 3 Sales
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®, who are not responsible for its accuracy.
Values are estimated months to absorb all available inventory, assuming no additional listings, and that annualized sales activity remains constant.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
Values are the number of
months to exhaust all supply
on the study date, assuming no
new inventory, a sales pace
consistent with that of the last
12 months, and all homes are
equal in their appeal.

47. Inventory in Months’ Supply
Palm Desert / 92260
Using Inventory Available on October 5, 2009,
And Pending & Sales Activity for Previous 12 Months
32.0
30.0
11.1
12.7
3.5
11.3
9.7
6.6
12.0
24.0
9.6
24.0
19.1
12.6
0 5 10 15 20 25 30 35
Under $300K
$300K - $399K
$400K - $499K
$500K - $599K
$600K - $699K
$700K - $799K
$800K - $899K
$900K & Over
Detached
Attached
Insufficient Attached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®, who are not responsible for its accuracy.
Values are estimated months to absorb all available inventory, assuming no additional listings, and that annualized sales activity remains constant.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
Values are the number of
months to exhaust all supply
on the study date, assuming no
new inventory, a sales pace
consistent with that of the last
12 months, and all homes are
equal in their appeal.

48. Inventory in Months’ Supply
Palm Springs / 92262
Using Inventory Available on October 5, 2009,
And Pending & Sales Activity for Previous 12 Months
15.4
7.6
8.0
6.3
1.6
4.8
3.1
1.5
48.0
6.0
4.4
5.0
8.0
7.7
7.0
0 10 20 30 40 50 60
Under $100K
$100K - $199K
$200K - $299K
$300K - $399K
$400K - $499K
$500K - $599K
$600K - $699K
$700K and Over
Detached
Attached
0.0 Attached Supply - No Listings & 2 Sales
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®, who are not responsible for its accuracy.
Values are estimated months to absorb all available inventory, assuming no additional listings, and that annualized sales activity remains constant.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
Values are the number of
months to exhaust all supply
on the study date, assuming no
new inventory, a sales pace
consistent with that of the last
12 months, and all homes are
equal in their appeal.

49. Inventory in Months’ Supply
Palm Springs / 92264
Using Inventory Available on October 5, 2009,
And Pending & Sales Activity for Previous 12 Months
16.2
11.5
11.5
5.8
5.3
2.8
6.0
84.0
17.5
5.3
15.7
7.9
5.7
0 20 40 60 80 100
Under $100K
$100K - $199K
$200K - $299K
$300K - $399K
$400K - $499K
$500K - $599K
$600K - $699K
$700K and Over
Detached
Attached
0.0 SFR Supply - No Listings & 9 Sales
Infinite Attached Supply - 1 Listing & No Sales
Insufficient Attached Data - No Listings & No Sales
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®, who are not responsible for its accuracy.
Values are estimated months to absorb all available inventory, assuming no additional listings, and that annualized sales activity remains constant.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
Values are the number of
months to exhaust all supply
on the study date, assuming no
new inventory, a sales pace
consistent with that of the last
12 months, and all homes are
equal in their appeal.

50. Inventory in Months’ Supply
Rancho Mirage / 92270
Using Inventory Available on October 5, 2009,
And Pending & Sales Activity for Previous 12 Months
42.8
22.3
21.1
17.9
6.0
11.3
6.1
6.7
48.0
33.6
9.5
22.4
16.2
15.3
0 10 20 30 40 50 60
Under $249K
$250K - $349K
$350K - $499K
$500K - $749K
$750K - $999K
$1000K - $1499K
$1500K - $1999K
$2000K and Over
Detached
Attached
Infinite Attached Supply - 1 Listing & No Sales
Infinite Attached Supply - 1 Listing & No Sales
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®, who are not responsible for its accuracy.
Values are estimated months to absorb all available inventory, assuming no additional listings, and that annualized sales activity remains constant.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
Values are the number of
months to exhaust all supply
on the study date, assuming no
new inventory, a sales pace
consistent with that of the last
12 months, and all homes are
equal in their appeal.

51. Inventory in Months’ Supply
Thousand Palms / 92276
Using Inventory Available on October 5, 2009,
And Pending & Sales Activity for Previous 12 Months
1.8
8.0
21.0
2.4
6.0
0 5 10 15 20 25
Under $100K
$100K - $199K
$200K - $299K
$300K - $399K
$400K - $499K
$500K - $599K
$600K - $699K
$700K and Over
Detached
Attached
Insufficient Detached Data - No Listings & No Sales
Insufficient Detached Data - No Listings & No Sales
Insufficient Detached Data - No Listings & No Sales
Insufficient Detached Data - No Listings & No Sales
0.0 Attached Supply - No Listings & 2 Sales
Infinite Attached Supply - 1 Listing & No Sales
0.0 Attached Supply - No Listings & 1 Sale
Insufficient Attached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®, who are not responsible for its accuracy.
Values are estimated months to absorb all available inventory, assuming no additional listings, and that annualized sales activity remains constant.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
Values are the number of
months to exhaust all supply
on the study date, assuming no
new inventory, a sales pace
consistent with that of the last
12 months, and all homes are
equal in their appeal.

52. Inventory in Months’ Supply
Twentynine Palms / 92277
Using Inventory Available on October 5, 2009,
And Pending & Sales Activity for Previous 12 Months
8.2
32.0
3.8
0 5 10 15 20 25 30 35
Under $100K
$100K - $199K
$200K - $299K
$300K - $399K
$400K - $499K
$500K - $599K
$600K - $699K
$700K and Over
Detached
Attached
Insufficient Detached Data - No Listings & No Sales
Insufficient Detached Data - No Listings & No Sales
Insufficient Detached Data - No Listings & No Sales
Insufficient Detached Data - No Listings & No Sales
Insufficient Detached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
0.0 Attached Supply - No Listings & 1 Sale
Insufficient Attached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®, who are not responsible for its accuracy.
Values are estimated months to absorb all available inventory, assuming no additional listings, and that annualized sales activity remains constant.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
Values are the number of
months to exhaust all supply
on the study date, assuming no
new inventory, a sales pace
consistent with that of the last
12 months, and all homes are
equal in their appeal.

53. Inventory in Months’ Supply
Yucca Valley / 92284
Using Inventory Available on October 5, 2009,
And Pending & Sales Activity for Previous 12 Months
24.0
3.4
10.8
17.2
3.4
0 5 10 15 20 25 30
Under $100K
$100K - $199K
$200K - $299K
$300K - $399K
$400K - $499K
$500K - $599K
$600K - $699K
$700K and Over
Detached
Attached
Infinite SFR Supply - 2 Listings & No Sales
Insufficient Detached Data - No Listings & No Sales
Infinite SFR Supply - 7 Listings & No Sales
0.0 Attached Supply - No Listings & 2 Sales
0.0 Attached Supply - No Listings & 6 Sales
0.0 Attached Supply - No Listings & 2 Sales
Infinite Attached Supply - 3 Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Insufficient Attached Data - No Listings & No Sales
Infinite Attached Supply - 1 Listing & No Sales
Insufficient Attached Data - No Listings & No Sales
Based on data supplied by Desert Area MLS and its member Association(s) of REALTORS®, who are not responsible for its accuracy.
Values are estimated months to absorb all available inventory, assuming no additional listings, and that annualized sales activity remains constant.
Copyright © 2009, Real Data Strategies, Inc. All rights reserved.
Values are the number of
months to exhaust all supply
on the study date, assuming no
new inventory, a sales pace
consistent with that of the last
12 months, and all homes are
equal in their appeal.

54. Patrick Veling, President
480 Apollo Street, Suite A
Brea, CA 92821
pveling@hotmail.com