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1. Pitch Presentation – The Plan
• The idea of my project is that I'm going to make
a comedic mockumentary.
• Despite being in this style, I will ensure that the
main point of spreading awareness of social
media addiction still gets across to the audience.
• The goal is to make it run for around 15 – 20
minutes.
• It is going to be a documentary which
documents a particular person over the space of
a week.

2. Pitch Presentation – What my documentary
will include
• An emphasized outlook on the
effects of social media addiction
on an everyday-person.
• Statistics on social media usage
and adoption rates.
• Why people can get addicted to
social media.
• The ages affected by social media
the most.

3. Pitch Presentation – My Research
• TikTok was released in September 2016 by a company named
ByteDance, it originally by the name of A.me however it was renamed
just months later in December 2016.
• It was mostly exclusive to China until September 2017 where it went
international.
• After a few months of being international, the app shot to #1 on
multiple app stores in Thailand and other countries.
• TikTok has 1 billion active monthly users to this day, and that number
of users only seems to be growing. It has 3.5 billion downloads
worldwide.

4. Pitch Presentation – My Research
• In March 2023, TikTok introduced a screen time ban to the platform,
designed for Teens & Children; it is to prevent addiction and to help
with their time management. It requires a passcode for the user to
continue using the app after 60 minutes of screen time is exceeded.
• Despite this, critics have been quick to criticise the new feature and
argue that it is simply not enough to prevent addiction and the
platform is still exploiting children for advertisement revenue.
• In addition to this controversy, TikTok has been accused of sharing
sensitive information to the Chinese government; Specifically data on
reporters and censoring content that is critical on China.

5. Pitch Presentation – How my documentary
will cover this
• As there is very new, important and controversial arguments
surrounding the TikTok platform. I will discuss these points with an
open minded approach as both sides of these arguments are valid.
• The documentary will aim to appease both sides of the TikTok
controversy, this is to avoid spreading misinformation. This means
that the documentary will remain neutral and I will do my best to not
steer the audience’s opinion on the mentioned topics.

6. Thanks for listening
• Any Questions or suggestions?